Fryday franchisee information april 2014

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  • 1.WhatisFryday? MISSION:Furtheringbusinessandsocialrela2onshipsbycombingreallife socialandprofessionaleventswithonlinepla9orms. HOWOFTEN?Reallifeeventsseveral2mespermonth. WHO?150,000interna2onalmindedprofessionalsofallna2ons,agesand creeds.(Feb2014) Frydayisaninterna8onalnetworkofcosmopolitanprofessionals!

2. WhereisFryday? Frydayispresentin30ci2esin24countriesinEuropeandAsiaasof February2014.Furtherexpansionisplanned. FrydayisregisteredasalimitedcompanyinStockholm,Sweden. 3. WhereisFryday? 4. WhereisFrydayonline? fryday.net! 5. SelectedOnlinePresence Facebook www.facebook.com/fryday.kyiv LinkedIn www.linkedin.com/groups?groupDashboard=&gid=3346258 TwiTer www.twiTer.com/frydaykyiv Google+ plus.google.com/113649577652887435913/about VK vk.com/fryday.a[erwork Pinterest pinterest.com/frydaykyiv Flickr www.ickr.com/people/frydaykyiv/ Vimeo vimeo.com/frydaykyiv Youtube www.youtube.com/user/FrydayKyiv Tumblr frydaykyiv.tumblr.com/ Slideshare www.slideshare.net/frdyaykyiv Wikipedia en.wikipedia.org/wiki/Fryday 6. Network E-mail subscribers 20k+ 20k+ 150k+ 7. Advantages Verylargenetworkofinterna2onal,cosmopolitan professionals. Highlydynamicanddiversecommunity Verystrongonlinepresence Targetaudienceinvolvement Guestsinterestsrst Diversesetofclientsandpartnersthataddgreatvalue 8. Top-End TOPlevelgroupwith fantas2creach Execu2vesand interna2onals Embassies,tradechambersand other Businessowners 9. FrydayFormats? FrydayAIerworkacasualsocialeventonFridaynightsexcellentfor mee2ngnewpeopleandrelaxinga[eraworkweek. FrydayWathema2c,midweek,networkingeventwithaguestspeaker. Goodopportunitytocombinesomelearningwithnewbusinesscontacts. FrydayGoodMorningathema2cmee2ngforsmallgroupofselected seniorbusinessmen.Recommendedforhighlevelandpersonal connec2ons. 10. FrydayAIerwork! Fryday AIerwork a casual social event on Friday nights excellent for mee2ngnewpeopleandrelaxinga[eraworkweek. Comewhenyoucome,gowhenyougo,bringguestsifyouwant. AthreeminutevideofromaFrydayA[erwork: http://youtu.be/Nyw9np-z53w 11. FrydayW! FrydayWathema2c,midweek,networkingeventwithaguestspeaker. Goodopportunitytocombinesomelearningwithnewbusinesscontacts. Hasaschedule,theme,ismorecorporateetc. AthreeminutevideofromaFrydayW: http://youtu.be/YT7UYJJdUQY 12. FrydayGoodMorning! FrydayGoodMorningathema2cmee2ngforsmallgroupofselected senior businessmen. Recommended for high level and personal connec2ons. Breakfast mee2ng for 10 15 people with a guest speaker or company beingtheac2vehost. 13. FrydayServices! Frydayissellingconnec2ons.Beitpersontopersonatamee2ng,guests comingvisi2ngavenueoralargecompanybeinganadver2serora sponsoritisallaboutconnec2ngpeoplewithpeople,peoplewith companiesorcompanieswithothercompanies. AsFrydayispresentinmanycountriesallpricesareadaptedtoeach region.BelowaresomeexamplesfromKyiv,Ukraine. 14. FrydayPrice-list! FrydayKyiv,pricesforservicesoered. Service EntranceAW EntranceW FrydayGoodMorning Venue Adver2sing Sponsorship Recommendedpricerange(EURO) 510perperson 1015perperson 2030perperson 1520%ofturnover 201,000per2mepermediadependingonsizeofgroupor database. 1501,000pereventincludingpre-andpost-promo2on 15. FrydayClients! Frydayhasseveralkindsofclientsandtriestoservethemallastheyare interlinkedandcontributetothevalueandsuccessofeachotherevenif theyhaveslightlydierentcoreinterests. Membersnetworking,informa2on,personalbranding. Venuessales,branding,adver2sement. Sponsorsnetworking,branding,sales,adver2sement. Adver8sersbranding,adver2sement,sales. Mediacontent,branding,adver2sement. Speakersbranding,sales. 16. Members Members visit Fryday primarily to socialize, meet new people and share informa2onwitheachotherandcompaniespresent. MostofFrydaysguestsareinbusinessandmanyareownersandseniors.Roughly 20percentofguestsareexpatriates. MembersappreciatethefreeformatofFrydayseventsandenjoypar2cipa2ngata 2meoftheirchoosingandtheopportunitytobringguests. Businessmodel:Chargeentrancefeefrommembersattheeventsintherangeor EURO515. Statistics from Frydays LinkedIn group. https://www.linkedin.com/groups/Fryday-3346258/about 17. Venues VenuesbenetfromthelargenumberofgueststhatFrydaybrings. Frydaysextensivepromo2onofeventsaddsaddi2onalvaluetovenuesas theirnamesandbrandsarespreadthroughdigitalmediaandbyFrydays partners.ManyofFrydaysguestsalsorepresentcompaniesand purchasingpowerthatisverylikelytobecomeregularclientsofthevenue. AgoodFrydayvenueislocateddown-town,ismodern,trendyandup- market.Restaurants,hotelsandnight-clubsaremostcommonandgood co-opera2onandunderstandingfromthesideofthevenuemanagement iskeytosuccess. Keyvalues: Salesattheevent,brandingandadver8sement,returningbusinessfrom guestsandcompaniestheyrepresent. Businessmodel:Chargethevenueapercentageoftheturnoverorcharge anentrancefeefortheguests. 18. SomeFrydayvenues 19. Sponsors SponsorssupportFrydayastheyareinterestedinreachinganexclusive groupofpeopleandformingarela2onshipwiththem.Thekeyargument forsponsorsisthatFrydaysguestsarerelevantandseniorenoughtomake decisions.SponsorsalsoappreciatetobefeaturedbyFrydaysmedia partnersaswellasgeonggreatexposureinthedigitalmediaFryday controls. KeyValues:Networkingwithanexclusiveaudience,mediapresence, onlinereach. BusinessModel:Sponsorspaymoreorlessdependingonhowmany2mes theywillbemen2onedonline,howmanypeopletheyareexposedto onlineandhowprominentposi2ontheygetattheevent.Pricesrange fromEURO1501k. 20. SomeFrydaySponsors 21. Adver8sers Adver8sersbuyspaceinsocialmedia,onFrydayswebsiteandnewsleTers tobrandandselltheirproductsandservices.Adver2sersareprimarily interestedinreachingdecisionmakersandconsumerswithhigh purchasingpower.Highabsolutenumberofcontactsisalsoveryimportant foradver2sers. Keyvalues:Levelofsubscribersandmembersintermsofdecisionpower andpurchasingpower.Numberofcontacts. Businessmodel:Adver2serspaymoreorlessdependingonhowmany 2mestheywillbemen2onedonlineandhowmanypeopletheyare exposedtoonlineand.PricesrangefromEURO151k. 22. Media MediaandFrydayhasacommoninterestforco-opera2ng.Frydayproved nice content, interes2ng people and branding for the media. The media circulates informa2on about Fryday to a wide audience and strengthen Frydaysbrand. KeyValues:Wellknownspeakers,prominentguests.Highabsolute numberofcontactsindatabasesandsocialmedia. Businessmodel:Barter. 23. Speakers SpeakersenjoyspeakingatFrydayWeventsastheycanmeetan interes2ngandsenioraudience.Speakersmightbeinterestedin promo2ngthemselves,theircompanyoritmightbepartoftheirjobto communicateacertainmessage. Keyvalues:Seniorcrow,largenumberofguests,professionaland extensiveonlinepromo2on,mediapresenceattheevent. Businessmodel:None,speakerscomeforfree. 24. SomeFrydayspeakers Ambassador Juhl of Denmark. Former Prime Minister of Ukraine, Yekhanurov Attorney Alex Frishberg Ambassador Gullgren of Sweden. Owner of Ciklum, Torben Majgaard. Ambassador Wolthers of the Netherlands 25. Fryday-Members MembersareeasiestfoundonlineonFacebook,LinkedInandothersocial mediaaswellasbyvisi2ngvariouseventsandmakingpersonalcontacts.A good network of media partners, bloggers and others who spread informa2onaboutFrydayseventsareofcoursealsoveryimportant. Mostimportantofallistoproducegreateventsandmakesurethateach guestisseenandgetsproperaTen2on.Thatcreatesloyaltyandwordof mouthmarke2ng. 26. Fryday-Venues VenuesthatworkthebestforFrydaysaresituateddown-town,arenew, trendy or up-market. Restaurants, bars, night-clubs, hotels are types of venuesthathaveworkedwellforFrydayonallitsmarkets.Venueslikethat Frydayhavealargegroupoffollowersonlineandcanguaranteeagood crowdfortheeventandmanypoten2alfutureclients. KeyargumentsisthesizeofFrydayinterna2onally,auniquemixofon-and o-line. Strong adver2sement online. High level of the guests. Repeat businessfromcompaniesandwell-oprivatepersons. Serviceandreliabilityisveryimportantforsuccess.Frydaymustbeableto trustthatthevenuecandelivertoFrydaysguests. FromthevenueFrydayneedslogo,shortinfoandacontactpersonforthe event. 27. Fryday-Sponsors Sponsors are aTracted by the high-level guests at Frydays events. Be it decisionmakersorhigh-incomeconsumers.Findingsponsorsisallabout contac2ngmanycompaniesandmakingsuretheyunderstandwhatunique opportunity Fryday presents. Combining personal contacts with online marke2ngthroughFrydayschannelsisagoodwaytondsponsors. FrydayWwithaclearindustryfocusispopularwithsponsors,soismedia presenceandgoodreferencesfromhigh-levelmembers. 28. Fryday-Adver8sers Digitalmarke8ngisgrowingfast.Adver2sersliketoseetheirbrandin digitalenvironmentssuchassocialmediaandnewsleTers.Thenumberof contactsiskeyfortheadver2ser.ThatiswhyFrydaymusthavehuge databasesandmanyfollowersonline. Combiningpersonalcontactswithonlinemarke2ngthroughFrydays channelsisagoodwaytondadver2sers. 29. Fryday-Media Mediapartnersarebestfoundbyfrequentlysendingdetailedpress releasesfromFrydayseventandmakingsurephotosandnamesofpeople andcompaniespresentarelisted. Media,justassponsorsandadver2sers,nditveryimportanttohavetheir brandassociatedwithahigh-levelaudienceandtheirbrandtobe presentedateventsandtomanyfollowersonline. 30. Fryday-Speakers BeingaspeakerataFrydayWisahonor,aprivilegeandanopportunity formarke8ngandselfbranding. Presentagoodaudience,mediapresence,goodonlinebrandingandthe speakers will be happy to come and speak at Frydays events. Speakers should preferably be chosen based on: 1. Seniority, 2. Good content, 3. Capacitytopresentthecontentprofessionally. 31. Becomeaclient! Tellthepoten8alclient: Whateveryourinterests!Contactusandweshallsendyoua detailedproposal. Shortorlongco-opera2on.Frydayisalwaysexibleandputthe clientinthecentre. 32. FrydayFranchise TheFranchisee: Socialandhardworking!Characterveryimportantforsuccess. Driven Social Leader Eyefordetails Caninteractwithallkindsofpeople 33. FranchiseBenets KeybenetsofFrydayFranchisees: 1. Superblocalnetworkatalllevels 2. Freedomofopera2ons 3. Greatnancialreward 4. Socialstanding 5. Fun! Despitebeingarela.velylowincomecitytheKyivfranchisehashada monthlyturnoverofapproximatelyEuro4,000onaverageduring2013. 34. FeeandContract TheFranchiseeentersacontractwithFrydayforusingFrydaysbrandand onlineinfrastructure. ThemonthlyfeetoFrydayisbasedonthesizeandincomepercapitaof thecityofthepar2cularfranchiserights.Thecontractshasathreemonths no2ceperiodandthusadepositforthreemonthsapplywhenstar2ng.For ci2eswhereFrydayisnotyetestablishedadiscountwillbeoeredforthe rstthreemonths. Thefranchisecontractcanbeenteredwithanindividualoracompany.The franchiseeisresponsibleforaligningwithlocallaw,payinglocaltaxesetc. 35. Contract Frydaywillenteranagreementwithasuccessfulfranchisecandidate. Frydayhastheambi2onthatasuccessfulfranchiseeshouldgetasubstan2al nancialcontribu2onfrombeingaFrydayfranchisee. Frydaywillsupportthefranchiseewithonlineinfrastructure. FrydaywillmanagetheconceptFryday. Frydaywillsupportthefranchiseewithinforma2onalmaterial. Frydaywilladvicethefranchiseeonanyissuesorchallengesthatmightoccur. ThefranchiseewillpayaxedmonthlyfeetoFrydaybasedonthesizeandGDP percapitaofthecitythefranchiseeisbasedin. Thefranchiseewillplan,marketandexecutetheFrydayeventsinaccordance withtheFrydayconcept. AnysurplusincomefromFrydayclientsinthecityofthefranchiseebelongsto thefranchisee. 36. FranchiseHowto? 1. Execu2nganeventassoonaspossiblea[erenteringtheagreement withFrydayhasprovenveryimportanttogetmomentum.The franchiseewilllearnverymuchfromproducinganeventevenifthe eventisnotverybig.Setadateforthersta[erworkrightaway.Find avenue. 2. Parallelprocesseswhengeongstartedis: 1. Expandingthenetworkofcontacts.Severalthousandsis preferableatthestart. 2. Establishingcontactswithpoten2alclients;Venues,Sponsors, Adver2sers,MediaandSpeakers.Thecleverfranchiseequickly realizesthataclientcanalsobeaguestandthereforecombines thisprocesswithsteponeaboveexpandingthenetwork. Launchprocessstepbystep. 37. FranchiseFirstevent 1. Findavenueandmakeanagreement.Frydaycanprovideatemplate. 2. Printbusinesscardsforthefranchisee.Frydayhasatemplate. PrintaFrydayBanner.Frydayhasatemplate. 3. Recruitaneventphotographer.Dontoverspendhere.Agoodamateur is usually enough. Make sure to capture every guest and also the venuesta,theirlogosandsponsorsandtheirlogos. 4. Collectallthebusinesscardsfromtheguests.Youhavetobeableto invitethemagain. 5. Inthebeginningoftheevent.TellafewwordsaboutFrydayandask guestspresenttointroducethemselves. 6. By21.00orso,haveaprizedrawbasedoncollectedbusinesscards.A boTle of wine, a gi[ card from the venue or anything else from a sponsorisagoodgi[fortheloTery. 7. FrydayandtheotherfranchiseesinTeamFrydayisatyourdisposal forques2ons. 8. Bestadviseever:Justdoit! 38. FranchiseExpand AIerthersteventtheracetoprotabilityison! 1. Keepgrowing.Alwaysexpandyouron-ando-linenetworkof contacts.Thisprocessneverstops. 2. Reachprotfast.LaunchallFrydayformats. 3. Keytosuccessac2vityandnumbers.Havemanyevents.Workhard toincreasethenumberofguests. 4. Sell,sell,sell.Contactpoten2alvenues,sponsorsandadver2sers con2nuously.ThiswillcreateawarenessofFrydayanddrama2cally increaseyourchancesofagoodincome. 5. Visitothernetworkingeventsinyourcity.Havingagoodrela2onship withandknowledgeofthecompe22onisbothinspiringandagood challenge. 6. AlwaystelltheFrydaystory.Frydayispresentin20+countriesand30+ ci2es.Frydayhas150,000+members.Letpeopleknowyouarepartof somethingbig. 39. Expansion Frydaypledgestocon8nuetoexpandinseveraldirec8ons: 1. Geographicallyweintendtoconquertheworld!Frydayistformost ci2esofsizethroughouttheworld. 2. Depthofintegra2on.WitheveryclientFrydayintendstohavea deeperrela2onshipandoermorevalueadded. 3. Rangeofservices.Frydaywillcon2nuouslyaddservicesandconcepts toitspor9olio. 40. History FrydayisaSwedishconceptinspiredbytheStockholmstylea[erwork mingles.Frydaywascreatedtomakeiteasiertomeetnewpeopleand shareideasinacasualformatbuthassinceexpandedthenumberof formatstoaddmorevaluetoprofessionalsandcompanies. A[erreloca2ngfromStockholmtoKyivthefounderofFrydayhada personalneedtoexpandhisnetworkandinvitedpeopleforana[erwork. TherstFrydaywasheldinKyiv,Ukraine,onApril23rd2010with17 guestspresent.AsofApril2014Frydayispresentin30ci2esin24 countriesandhas150,000+registeredmembers. 41. Contactinforma8on Andersstlund Founder anders@fryday.net +380978289474 Skype:anders7401

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