Enterprise Social Networking…

Socialize your Enterprise

make IT network!

Peter van Hees?

“Enterprise Social Networking Strategy,

Collaboration Architecture, New World of Work

Advice, Entrepreneur, IT Trend Watcher, Passionate

Speaker and a Microsoft MVP”

~ @MrPetrovic

the #What …

Yammer

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IBM

Microsoft SocialCast

Connections

VMW

areSa

lesf

orce

SocialText

Convo

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SocialEnterprise Social Networking is …

+ Consumerization

& potentially “Big Data”

(in the Social Enterprise)

the #Why …

Onboarding.Use Case One …

theYear

‘98

“I have never been lost, but I will

admit to being confused for

several weeks.”

~ Daniel Boone

“As people are walking all the time, in

the same spot, a path appears.”

~ John Locke

“An investment in knowledge

pays the best interest.”

~ Benjamin Franklin

Communication.Use Case Two …

“...a wealth of information

creates a poverty of

attention...”

~ Herbert A. Simon

It’s ‘Sort of Like the Weather’

TIMEHow Much …

Quiz?

25 %

105

125

2011 2015

Electronic Mail.(d)Evolution of

4

Video (Business Practices That Refuse To Die: Email Trees)http://www.youtube.com/watch?v=QIqA_YKeboc

“Knowledge is was power!”~ original quote by Francis Bacon

“By 2014, Enterprise Social Networking services will replace e-mail as the primary

vehicle for interpersonal communications for 20 percent of business users.”

~ Gartner (Feb 2010)

4 “Don't wait. The time will

never be just right.”

~ Napoleon Hill

Video (Sending a Message: blueKiwi vs email)http://www.youtube.com/watch?v=LBSY4RgB7fY

“And now, excuse me

while I interrupt myself.”

~ Murray Walker

PHONE

1900s

E-MAIL

1990s

MANY

-to-

MANY

ESN

2000s

ONE

-to-

MANY

ONE

-to-

ONE

“We are the facilitators of our

own creative evolution.”

~ Bill Hicks

Many-Many.The #1st difference …

MAIL ESN (YAMMER)

Central(ized).The #2nd difference …

Push vs Pull

MAIL ESN

Pull.The #3rd difference …

SERVICESELF

Knowledge

Sharing.

Use Case Three …

“There's always a new challenge to

keep you motivated.”

~ Sean Connery

“Be water my friend.”

~ Bruce Lee

“It is better of course to know useless things

than to know nothing.”

~ Tom Stoppard

“Learn from yesterday, live for today, hope for tomorrow.

The important thing is not to stop questioning.”

~ Albert Einstein

“Now! No different, only different in your mind.

You must unlearn what you have learned.”~ Yoda

“SMobile“

(Social & Mobile)

“Just Do It.”

“If you ask the right question.

The answers will flow!”

~ Anonymous

Ideation.Use Case Four…

“A person with a new idea is a crank

until the idea succeeds.”

~ Mark Twain

Texting is fingered speech. Now we

can write the way we talk.

~John McWhorter

“Don’t fear failure… In great attempts it

is glorious even to fail!”~ Bruce Lee

IDEABOXThe …

Use Cases?Any Other …

“Too many people today know the price of

everything and the value of nothing.”~ Ann Landers

the #How …

70%of organizations are implementing

employee social collaboration ~ Gartner

I8% Productivity

I2% Profitability

Absenteeism27%

Turnover51%

55%easier to

Collaborate

47%easier to

Generate Ideas

62%easier to

Find Information

~ Avanade

90%Failure Rate

~ Gartner

“Do or do not... there is no try.”~ Yoda

Challenge.The…

“If you do not change direction,

you may end up where you are heading.”

~ Lao Tzu

4

MICROBLOGGING + FOLLOWING + ACTIVITY STREAMS

Social Networking.The email replacement features of …

Change.Show me the …

Change.Show me the …

MiddleThe squeeze of …

Management.

“The world hates change, yet it is the only thing that has brought progress.”

~ Charles Kettering

Strategy.The…

Step #one…

Value(top-down)

What’s in it for the organization? &

What’s in it for the employees?

Step #two…

Adoption(bottom-out)

A substantial amount of effort

is required to drive the User Adoption!

Step #three…

Culture(middle-out)

Enterprise Social is a mix of

20% technology and 80% culture!