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Enterprise Social Networking Promises, Pitfalls, and Postings
Michael Healey - InformationWeek
Goals Of Today
• Share Research Results– InformationWeek Analytics Social Networking in the Enterprise Survey of 703 business
technology professionals, August 2010
• Outline Critical Tasks – Data Integration– External Social Networking plan– User Management – IT Leadership Requirements
• Use Buzzwords As Much as Possible– 2 points: Twitter, FaceBook, Foursquare, Apple-like, i-Anything– 3 points: Paridgm Shift, Anything with a 2 or 3 Dot appended, Amazon-Model Google-
model, Next generation, Mobility, Ted conference– 5 points: Five syllable words that sound cool. Tying Truth, Beauty or Art into an ROI
model.– (Negative points) 5 Year ROI models, Actual Use Case User Training, Legacy code,
Lotus Notes, Bulletin Board, Mainframes, and Shameless Vendor Plugs
Social Networking Defined
Doesn’t matter what we call it. Employees/Customer expect integrated model
Enterprise Challenge
• They’re not stand alone apps
• Create a new work model that integrates Social Networking with:
– Email– File Shares– Structured Data Systems– Internet / Public systems
• Primary goal
– Improve productivity of staff– Improve customer relationship– Lower cost of vendor relationship
Current Usage
Almost 90% of organizations have some form of internal social networking
SharePoint Leads Pack
Success Mixed
Commitment Test 1
Commitment Test 2
Commitment Test 3
Yet we know the problem
Challenge 1 – User Adoption
Challenge 2 – Outside World
Challenge 3 – Role Definition
Challenge 4 - Leadership
Where’s IT in this discussion?
Social Networking Impass
Social Networking Rethought
Opportunity• Stable Technology• User Acceptance of
Concepts• Lower Costs• Opportunity to
dramatically change workflow
Requirements• Tight Integration
• Email• Unified Comm• Data Silos
• Flexible Security Vision
• Commitment to Training
• Policy/Cultural Change
What’s The Upside?
Source: OECD Productivity Reports 2000-2008
IT’s New Role
• We have a seat at the table– Everyone now expects a seat in IT
• We need to listen as well as lead
• A new budget model is needed– Security does not trump innovation– 5 year depreciation cycles are false
• Technology Innovation now rests outside of IT
• IT’s Productivity is the least important– Virtualization, Cloud migration, Storage, Security are all about us– We need to focus on the rest of the Company