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Enterprise Social Networking Promises, Pitfalls, and Postings Michael Healey - InformationWeek

Informationweek 500 - 2010 Enterprise Social Networking Presentation

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Page 1: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Enterprise Social Networking Promises, Pitfalls, and Postings

Michael Healey - InformationWeek

Page 2: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Goals Of Today

• Share Research Results– InformationWeek Analytics Social Networking in the Enterprise Survey of 703 business

technology professionals, August 2010

• Outline Critical Tasks – Data Integration– External Social Networking plan– User Management – IT Leadership Requirements

• Use Buzzwords As Much as Possible– 2 points: Twitter, FaceBook, Foursquare, Apple-like, i-Anything– 3 points: Paridgm Shift, Anything with a 2 or 3 Dot appended, Amazon-Model Google-

model, Next generation, Mobility, Ted conference– 5 points: Five syllable words that sound cool. Tying Truth, Beauty or Art into an ROI

model.– (Negative points) 5 Year ROI models, Actual Use Case User Training, Legacy code,

Lotus Notes, Bulletin Board, Mainframes, and Shameless Vendor Plugs

Page 3: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Social Networking Defined

Doesn’t matter what we call it. Employees/Customer expect integrated model

Page 4: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Enterprise Challenge

• They’re not stand alone apps

• Create a new work model that integrates Social Networking with:

– Email– File Shares– Structured Data Systems– Internet / Public systems

• Primary goal

– Improve productivity of staff– Improve customer relationship– Lower cost of vendor relationship

Page 5: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Current Usage

Almost 90% of organizations have some form of internal social networking

Page 6: Informationweek 500 - 2010 Enterprise Social Networking Presentation

SharePoint Leads Pack

Page 7: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Success Mixed

Page 8: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Commitment Test 1

Page 9: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Commitment Test 2

Page 10: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Commitment Test 3

Page 11: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Yet we know the problem

Page 12: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Challenge 1 – User Adoption

Page 13: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Challenge 2 – Outside World

Page 14: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Challenge 3 – Role Definition

Page 15: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Challenge 4 - Leadership

Where’s IT in this discussion?

Page 16: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Social Networking Impass

Page 17: Informationweek 500 - 2010 Enterprise Social Networking Presentation

Social Networking Rethought

Opportunity• Stable Technology• User Acceptance of

Concepts• Lower Costs• Opportunity to

dramatically change workflow

Requirements• Tight Integration

• Email• Unified Comm• Data Silos

• Flexible Security Vision

• Commitment to Training

• Policy/Cultural Change

Page 18: Informationweek 500 - 2010 Enterprise Social Networking Presentation

What’s The Upside?

Source: OECD Productivity Reports 2000-2008

Page 19: Informationweek 500 - 2010 Enterprise Social Networking Presentation

IT’s New Role

• We have a seat at the table– Everyone now expects a seat in IT

• We need to listen as well as lead

• A new budget model is needed– Security does not trump innovation– 5 year depreciation cycles are false

• Technology Innovation now rests outside of IT

• IT’s Productivity is the least important– Virtualization, Cloud migration, Storage, Security are all about us– We need to focus on the rest of the Company