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Marketing
Meets
Technology
Content Creation,
Curation &
Consistency
Consistency
Content Strategy
• be timely and topical
• promote consistent and frequently
• use graphics and simple concepts
• have fun
• interact and engage
Fast Facts
• informative
• entertaining
• relevant
• consistent
• honest
Inspiration - Pulse
Inspiration - Forbes
Inspiration - Reddit
Editorial Calendar
Post Types
Case
Studies
ADIDAS Strategy
Oreo’s Audience
Mad Takeaways
• keywords
• engagement
• audience
• story telling
• curated content