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Update - October 2017
Safe Harbor
This presentation contains certain statements that are “forward-looking statements” within the meaning of the U.S.Private Securities Litigation Reform Act of 1995. These statements are subject to a number of assumptions, risks anduncertainties, many of which are beyond the control of Creative Realities, Inc. (the “Company”). Readers arecautioned that any forward-looking statement is not a guarantee of future performance, and that actual resultscould differ materially from those contained in the forward-looking statements.
Forward-looking statements relating to the Company include, but are not limited to: statements about its futurefinancial and operating results; the Company’s plans, objectives, expectations and intentions; and other statementsrelating to future transactions, circumstances or activities that are not historical facts. Forward-looking statementsinvolve estimates, expectations and projections and, as a result, are subject to risks and uncertainties. There can beno assurance that actual results will not materially differ from expectations.
Important factors that could cause actual results to differ materially from those indicated by such forward-lookingstatements are identified and discussed in Creative Realities, Inc.’s reports filed with the US Securities and ExchangeCommission (“SEC”) and are available at the SEC’s website at www.sec.gov. Forward-looking statements included inthis document speak only as of the date of this document. The Company does not undertake any obligation toupdate its forward-looking statements to reflect events or circumstances after the date of this document.
Rick Mills • IT Industry background Since 1980
• Grew that business to $120MM then merged
• Merger created PCR (Pomeroy) 1992 (PMRY)
• Served as President/COO for 7 years
• Grew business to $700MM+ (1999)
• CEO of Sarcom 2001 to 2003
• $1 billion in revenue
• Lost money for years
• Profitable in 18 months
• 2010 – Decision to enter digital marketing space
• Founded ConeXus
• Became the back office to the industry
• Merged with CRI 15 months ago in October 2015
• Elected to receive common stock at $.28 per share
We help Clients use the latest technologies
to inspire bettercustomer experiences.
We build and maintain digital signage systems like this….
And we design and support dynamic content experiences like this
Title Goes HereSub Title Goes Here
Possible Body Copy
Our end to endServices Offering
is unique
Consulting
Research, Analysis, Planning, Experience Design
Design
System, Environment, Graphic, UX/UI
Engineering
R&D; CAD design, Hardware Integration, Fabrication
Deployment
Site Inspection, Procurement & logistics, System Installation
Content
Curation, Creation, Development, Management & Scheduling
Software
RCX, Bright Sign, Custom
Maintenance
Hosting, Monitoring, Maintenance, Support
SIGNAGENETWORKS
service experiences
DIGITAL OOHadvertising experiences
RETAIL TECHNOLOGY
shopping experiences
Executive Leadership
Jason Carr, SVP of Sales
Jason has 20+ years of professional enterprise sales experience with 15+ in
sales leadership. Jason has developed a steadfast reputation for providing
strong and decisive leadership by motivating, coaching and mentoring sales
organizations & teams to deliver top performances. Jason is an engaged leader
involved in negotiating and closing profitable contracts, and executing
strategies that quickly drive sustainable multi-million-dollar revenue growth.
Jason's sales leadership experience background includes Telecommunications
with MCI & Verizon, IT Networking with Ericsson & Cisco and most recently Video
and Collaboration with Polycom, Whitlock, and RMG.
July 2017
John brings many years of diverse financial, general management, and tech
sector experience to the newly consolidated company, serving as an executive
officer for 20 years in public and private companies. He has a proven track
record of leading multiple nano-cap and micro-cap companies through: early
stage turnaround and growth phases; acquisition integration, operational and
balance sheet restructuring; closing multiple acquisitions and financings, and; all
facets of SEC reporting.
His broad range of experience, no-nonsense street smarts, and work ethic have
earned the confidence of our largest Investors and respect from our Clients alike.
John has earned MBA, CPA, CMA and other professional certifications, added to
his no-nonsense street smarts make John the force to be reckoned with.
John Walpuck – CFO
Executive Leadership
Beth Warren, SVP Client Experience
Beth leads the marketing technology planning process and is skillfully adept at
technology ecosystems and environments designed around the human experience.
Her consultative nature, insight on the shopper, and design aesthetic takes clients
on a digital journey. She knows exactly how to inspire the journey from home, through
life, and at the store.Beth built her profession on Madison Avenue, at Agencies such
as DDB and Y&R, leading multi-national Brands through the integrated marketing
campaigns and driving best practices in shopper marketing across multiple
categories – CPG, Beauty, Personal Care, Fashion, Luxury, and Pharma.
October 2012
Alan Buterbaugh, SVP Client Solutions Director
Alan has accrued 25+ years consulting Fortune Brands leading dynamic cross-
functional teams through the design and delivery of in-store marketing technology
solutions. From developing and executing point-of-sale campaigns, interactive
training programs, product information systems and market research to delivering
superior activation programs in the Automotive Category, Alan puts his extensive
knowledge to use to lead Clients engagements across the Automotive, QSR / Food
Service and other Retail Categories.
August 2014
Executive Leadership
Adrian Weidmann, Director of Strategic Account Management
Adrian brings more than 20 years experience in the design, implementation,
management, measurement and analytical analysis of digital signage content and
technology, to CRI. In addition to StoreStream Metric’s proprietary ROI modeling
tool- EVAlidate©, Adrian developed CEEclear©, an analytics tool that provides
invaluable quantitative insight as to the efficacy of your digital signage content
as well as optimize your content and experiential designs to maximize your
communication efficacy. His book, Lighting Up the Aisle, Principles & Practices for
In-store Digital Media highlights why and how retail brands can harness emerging
technologies to transform their in-store experiences. His brand and digital media
experience includes Coca-Cola, The Home Depot, Dairy Queen, 7-Eleven, Esteé
Lauder, Citibank, Lowe’s, The World Bank, Condé Nast, Best Buy, Cisco,
PRN/Walmart, Nike, and UnitedHealth Group.
July 2017
Bill Lawrence, VP of Services
Bill brings 16 years of establishing new services and capabilities, transforming
business operations, building customer relationships, and delivering
sustainable, profitable performance. Prior to CRI, Bill served as VP of Cloud
Strategy and Commercial Operations at CompuCom Systems. He has almost 20
years of management experience in the Telecom and IT Services Industry,
having managed global delivery teams across diverse services including
Customer Service, NOC and Data Center Services, and Cloud Services During
his tenure at CompuCom Systems he built a new global cloud services capability
from that eventually delivered $150MM in annuity revenues, consolidated two
acquired business’ and returned them to growth, and modernized the
monitoring and management suite to a state of the art AI enabled cloud
platform streamlining services and delivering best in class outcomes to
customers.
Julie Tilidetzke, Program Manager
Julie brings over 20 years of success in applying strong problem solving skills to
clarify ambiguity and resolve highly complex issues within the tightest
timeframes. By demonstrating a clear vision for success and having an
emphasis on goal attainment, she is able to build and maintain an efficient IT
program. Julie possess in-depth, hands-on experience with multiple technology
stacks, which enable her to synthesize complex information and effectively
liaise clients and technical team. Her most recent career success has been with
Compucom and En Pointe Technologies.
July 2017
August 2017
Our Teams and Locations – 100+ FTE’S Throughout the US and Canada
Windsor, ONContent Production
NY MetroDesign and NOC
Louisville, KYOperations Center, Customer Service, NOC
Dallas TXRegional Support
Los AngelesRegional Support
TampaRegional Staff
AtlantaRegional Staff
BostonRegional Staff
13
Warehouse & Logistics – 4 Locations across the US
Co-located with company HQ
Advanced logistics management
Houses customer-owned inventory
Fabrication and QA Testing
8.6 miles from UPS Air Worldwide Hub
Additional LocationsFairfield, NJDallas, TXLos Angeles, CA
• CRI Product Platform (RCX)
• Allows CRI to be responsive to new features and customizations based on client demand
• Ideal for more complex integrations
• 3rd Party Platforms
• Bright Sign Network
• Ideal for “self serve” designers
• World class enterprise content management platform
• Wayfinding
• Beacon
• Anonymous Analytics
• Etc.
• Custom Development and Creative
• Creation of unique client solutions
• Custom automation and workflow development
• Technical and Design Skills
• Microsoft: ASP.NET/C#/SQL Server
• HTML/Javascript/CSS
• Mobile: Cross platform
• Photoshop, After Effects, Etc.
A Full Suite of Cloud-BasedContent Management Tools and Capabilities
Creative Realities - RCX Bright Sign Enterprise
15
Project Deployment
• Complete project management – single site or large scale roll-out
• Expertise in technically complex and high profile system installations
• Digital signage, menu boards, video walls, kiosks, outdoor and large-scale
• Experienced field engineers in NYC, Boston, LA, Louisville, and Windsor, ON
• Nationwide network of field technicians
• In-house CAD engineers for precision design and documentation
• Centralized logistics management, QA, configuration and testing
16
Rapid Deployment Technician Coverage6,000+ Qualified Field Technician Resources
17
Enterprise-class Network Operations Center
• 24x7 NOC in Louisville, KY
• Led by expert management team in systems & support
• Handling hundreds of support tickets and service dispatches per month
• Cloud-based systems-driven
– fully integrated across finance, inventory, field activity tracking, performance reporting
• Structured for scalability to accommodate clients & projects
• KPI and performance-metric driven
• Supports multiple CMS platforms
Reporting and Analytics
Anonymous Analytics
Mobile-Based Traffic Monitoring
Usage Tracking
Quantitative Analytics
• Total Traffic
• Dwell Time
• System Usage
• Transactions
• Customer Wait Time
• Cost Reduction
• Lead Gen
EUROPE27 countries
MID EASTINDIA
ASIA PAC6 countries
RUSSIA UKRAINE
We’ve deployed systems in 40+ countries
LATIN AMERICABuenos Aires
We have our CMS software running in 12 countries today
20
Experience that Matters: Relevant Work
21
50 Urban Panels Installed
Philadelphia | Septa Transit
Pedestal & Rail Mount
22
Large Scale LED [5mm Barco]
Dilworth Plaza | Philadelphia
23
Nanolumens LED Walls
New York Penn Station Entrance
24
Large Scale Video Wall Units
LAX International
25
Integrated to Bulkheads
LAX International
26
Curved LED
JFK Terminal 4
27
University of Louisville
Stadium
- Big screen animated brand content specific to each dealership- Big screen dealer content customized through custom CMS- On demand mirroring of the integrated iShowroomPRO tablet to the big screen to deliver dynamic sales presentations based on that dealers’ inventory
FCA – Next GenImpact Media Network
Digital eco-system for top 3 Automotive MFG
Top 3 Foodservice
Provider
Bring category leadership to life through
integrated marketing technologies.
Dynamic localized menu content, digital menu
boards and touch order systems to facilitate an
efficient and engaging customer order process.
Real time news, market data and social
media informs, entertains and captivates
customers in over 250+ info point locations
in 37+ countries.
With 15 languages available, customer can
choose from a selection of pre-formatted
templates, or create their own.
Thomson Reuters Worldwide
31
Curated content brings the collection to life in
this Technology Wall of Style.
The video wall enables storytelling and visual
merchandising in way that static signage alone
can not, creating an atmosphere of mood and
desire.Luxury Retailer
32
What better way to promote key dominant
categories than through digital - allowing
curated content and offers to entice consumers
with messages at relevant day parts -
automatically and without the hassle of changing
out signs. Problem solved!
33 Degrees
Connected Boutiques + Fitting Room Experiences
Luxury Retailer Fit Guides, Style Finders, Virtual Mannequins
Ryder Digital education experiences across 350 Locations
Luxury RetailerDigital Merchandising with inspiring content
DigitalDealer Tools
Over 380 US Dealerships
Hardware, Installation & Support
Package Options
• 56” Touch Screen Experience
• 86” Touch Screen Experience
• Wheel Stand iPad Experience
The Industry
Proprietary And Confidential
Our Customer Base is Growing
Exclusive market research & strategic intelligence from PQ Media - Intelligent data for smarter business decisions
How big is it?
• “Digital display is at the convergence of the $125 billion in retail technology investment and $170 billion in annual advertising spending, which includes $7 billion in dynamic out-of-home advertising,” noted Mark Boidman, managing director at Peter J. Solomon
• Smart Cities are a $1.5 trillion-digital-media opportunity as urban problems are solved and opportunities are addressed through the use of the media for wayfinding, transportation, alerts and public space communications.
• Better integration into the physical environment and engagement experiences is driving the additional installation of 2 million new flat panel displays annually in North America. “Visual” is our language. Millennials, digital natives and progressive adults expect modern, innovative communications approaches, and organizations not using digital signage are perceived as old and dated.
▪ Typical digital marketing/signage company has:
▪ Sales of $3-10mm
▪ 1-2 large customers (and 10 smaller customers)
▪ 8-10 years in business, with background in audio-visual
• And is:
▪ Focused on one or two industry verticals
▪ Closely held
▪ Several hundred companies : highly fragmented marketplace
▪ Generally resellers of other companies’ software
▪ Very little technical growth and sophistication about retailer issues
Market overview of digital marketing/signage company
Targeted Acquisitions• Ongoing discussions with many companies
• Expect to announce a transaction in 2017
• Dependent upon the price of our currency and other factors.
• Acquisition Objectives
• Customers
• Recurring revenue
• Elimination of back office functions
Balance Sheet & Liquidity Improvements
•Plan to eliminate Debt – two phase approach
• Phase I – Pegasus Capital acquires all secured debt – completed
• Phase II – Beginning discussions about conversion to Equity
• Uplisted to OTCQX effective June 2017
8/29/2017
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0.37 0.00 (0.00%)
Real-Time Best Bid & Ask
No Inside Bid/Offer
Previous Close
0.37
Open
N/A
Daily Range
N/A - N/A
52wk Range
0.101 - 0.45
Volume
0
Dividend
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Average Vol (30d)
17,720
Net Dividend Yield
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Trade Data Delayed 15 minutes. Trade Time Aug 25, 2017
CREX 0.00%
Real-Time Level 2 Quote Montage
MPID Bid Price Size Date/Time
cCANT 0.35 2,500 08/28
cCSTI 0.30 2,500 08/28
cNITE 0.30 2,500 08/28
cVNDM 0.01 10,000 08/28
cMAXM 0.0001 10,000 08/28
cETRF U 0 08/28
cCDEL U 0 06:46
MPID Ask Price Size Date/Time
cNITE 0.37 2,500 08/17
cCSTI 0.40 10,000 08/28
cCANT 0.45 5,000 08/28
cVNDM 1.00 100 08/28
cMAXM 8.00 100 08/28
cETRF U 0 08/28
cCDEL U 0 06:46
Creative Realities, Inc.
Common Stock
SEC Reporting - Current
OTCQX U.S.
Level 2 Quote Montage: MMID - OTC Link Inside Quote | MMID - OTC Link Quote | cMMID - Closed Quote | U - Unpriced Quote | MMIDu - Unsolicited Quote
All trade/quote prices in USD.
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CREX
Our Markets Market Info Corporate Info Sign up for the Newsletter
8/29/2017
https://www.otcmarkets.com/stock/CREX/quote 1/2
Company Directory | Stock Screener
406Securities
$118.7MDollar Volume
15.7MShare Volume
15,908Trades
$26.33 As of 12:00 AM ET 8/28/17
Home Marketplaces Market Activity News Services Research Learn
OTCQX Totals
Quote
Charts
Company Profile
News
Financials
Filings and Disclosure
Short Sales
Insider Disclosure
Research Reports
Videos and Presentations
0.37 0.00 (0.00%)
Real-Time Best Bid & Ask
No Inside Bid/Offer
Previous Close
0.37
Open
N/A
Daily Range
N/A - N/A
52wk Range
0.101 - 0.45
Volume
0
Dividend
N/A
Average Vol (30d)
17,720
Net Dividend Yield
N/A
Trade Data Delayed 15 minutes. Trade Time Aug 25, 2017
CREX 0.00%
Real-Time Level 2 Quote Montage
MPID Bid Price Size Date/Time
cCANT 0.35 2,500 08/28
cCSTI 0.30 2,500 08/28
cNITE 0.30 2,500 08/28
cVNDM 0.01 10,000 08/28
cMAXM 0.0001 10,000 08/28
cETRF U 0 08/28
cCDEL U 0 06:46
MPID Ask Price Size Date/Time
cNITE 0.37 2,500 08/17
cCSTI 0.40 10,000 08/28
cCANT 0.45 5,000 08/28
cVNDM 1.00 100 08/28
cMAXM 8.00 100 08/28
cETRF U 0 08/28
cCDEL U 0 06:46
Creative Realities, Inc.
Common Stock
SEC Reporting - Current
OTCQX U.S.
Level 2 Quote Montage: MMID - OTC Link Inside Quote | MMID - OTC Link Quote | cMMID - Closed Quote | U - Unpriced Quote | MMIDu - Unsolicited Quote
All trade/quote prices in USD.
Morningstar Disclaimer
CREX
Our Markets Market Info Corporate Info Sign up for the Newsletter
Summary
• CRI is emerging as a significant company in the digital marketing space
• The company and management team is prepared for accelerated growth
• CRI expects to finish 2017revenue up 56% year over year with record backlog
• Continuing customer adoption of our CMS
• Company with Momentum
