Blogging for Business - Jonny Ross

w: JonnyRoss.com@jrconsultancy

The Broadband East Riding Project

Blogging for Business by

Jonny Ross

http://www.jonnyross.com/

http://twitter.com/jrconsultancy


Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce




Broadband Project aims

• To help East Riding Businesses get more out of being connected to and to help them grow.

• To help businesses make use of the superfast connections being rolled out across the county (ongoing at present, most places not upgraded yet in the East Riding)

Broadband East Riding is part of East Riding of Yorkshire Council’s Economic Development department, and its entirely paid for with funds from the European Regional Development Fund (‘European money’). So its wholly FREE to businesses.




Format of Support

• Direct 1-to-1 support with a broadband dedicated business advisor (me!),

• Attendance at workshops covering a variety of topics – first ones available starting 10 June

• Bespoke recommendations tailored for each business – IT diagnostic reviews and reports




Project

• Project runs to September 2015. • The project representatives are available to

speak to and ask questions today



















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Brands using Social Media well include

• Walmart on Facebook• Major League Baseball on Twitter• Nike on Youtube• Gamestop on Google +• LL Bean on Pinterestt










http://jnny.rs/julievideo



http://jnny.rs/julievideo

https://www.youtube.com/watch?v=OqP4Ed35kyc








How to create an Editorial Calendar?




Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple




Step 1: Make a list of key dates for the year

• Product launches• Events / trade shows• Marketing campaigns• Promotions• Holidays• Sporting events• Key milestones• This date in history• TV Programmes• National Days / Weeks• Charity Campaigns• National Competitoons

• Themed months?• Patterns ( 4 blogs and 1 case study

per month




Step 2: Add these to your Roadmap




Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year




Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet

















































Thought Leadership Blog

“A thought leader is a person who identifies trends, common themes and patterns within a

particular industry or functional area of expertise to help others identify new

opportunities or solutions for growth.”

Glen Lopis, Forbes




Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time for questions

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy



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