The Importance of Blogging - Jonny Ross - Moda at The NEC

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Blogging to the top of Google and

powering your social media campaigns


Current social media usage?


Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce


PRODUCTFINANCE

SALES







Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make pages unique and relevant• Make the content popular



On Site

• Keywords• Content• Technical Aspect• Usability


Off site

• Relevancy• Links• Reviews• Reputation











www.catwalkqueen.tv


www.asos.com/blogs


www.facehunter.org



wm5.walmart.com/walmart-moms



http://jnny.rs/julievideo




How to create an Editorial Calendar?


Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple


Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones


Step 2: Add these to your Roadmap


Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year


Step 4: Open a Google Spreadsheet

• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet















Challenge me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy

Social Media

The Importance of Blogging - Jonny Ross - Moda at The NEC