Effective and Engaging Blogging By Jonny Ross

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy t: 0113 320 21 21

BloggingTipsby

Jonny Ross

http://www.jonnyross.com/

http://twitter.com/jrconsultancy


Why should I Blog?

Anyone blogging? Do you understand what a blog is?




Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!!




How to come up with some ideas• Subscribe to competitors• Subscribe to industry related news• Subscribe to professional bodies / services• Create Google alerts on niche topics• Thing about all the products/services you offer• Keep notes of questions clients ask you• What are your passions?• Keep a journal/voice recorder




How to create an Editorial Calendar?




Editorial Calendar sounds so complex…• People think it needs to

be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple




Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones




Step 2: Add these to your Roadmap




Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year




Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet




Step 5: Measure success refine and keep to dates




Any Questions So far?










Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is

the winner – Email Marketing)• Be controversial • Make an unusual association (How Lemons help your HR)




Question Time

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

Also for Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com



http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy




Business

Effective and Engaging Blogging By Jonny Ross