Social Advertising:Facebook

Presented by: Kyler Patterson

#Pubcon @TheKylerP

Skip The Ad Creation 101(sorry…)

@TheKylerP

DetermineYour

Objective

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@TheKylerP

ChooseYour

Audience

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CurrentCustomers

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Source: Marketing Metrics

60 – 70%Probability of selling to an existing customer

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Retarget

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Lookalikes

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Broad

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Carousel Ads

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Tell A Story…

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Spy On Your Competitors

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@TheKylerP

@TheKylerP

Know TheAlgorithm

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Lead GenerationObjective

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@TheKylerP

Homework

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Thank YouPubcon!!