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Facebook AdvertisingDone Right For Growth
Do you advertise on Facebook?
Are you doing it right?
Let’s start with mistakes
#1: The Platform
VS
#2: The Objectives
Facebook Ads≠
Boost Post
#3: The Ads
VS
A B
VS
RM0.79/website clickRM0.52/website click
A B
VS
A B
VS
RM0.39/website clickRM0.51/website click
A B
#4: The Numbers
Vital numbers most businesses don’t keep● Cost per acquisition● Profit per customer● Customer lifetime value
Case study30 days, total adspend RM600
● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25
Case study30 days, total adspend RM600
● Reach: 65,000● Website clicks: 2,062● Orders: 63● Sales: RM1,582● Average value per order: RM25.11● Average cost per order: RM18.25
Cost per acquisition = total adspend / number of orders
RM600 / 63 = RM9.52
(A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
VS
RM0.79/website clickRM0.52/website click
A B
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75
(A) Cost per acquisition = RM9.52
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM2.66
(A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
75
Reach: 6,500
Clicks: 2,062
Orders: 63
31.7%
3.05%
38%
2,470
99
4%
(A) Cost per acquisition = RM8.00
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = -RM1.14
(A) Cost per acquisition = RM6.06
(B) Value per order (Sales/63) = RM25.11
(C) Product + shipping = RM18.25
(D) Profit per customer (B-C-A) = RM0.80
Confused?
Facebook advertising done wrong=
Money & opportunities lost
Effective Facebook Marketing Boot CampDAY 1: LAYING THE GROUNDWORK
● A walk down the memory lane of Facebook● Understanding Facebook advertising
objectives● How to optimize the objectives for your
business?● Ads design
○ Do’s and don’ts of ads targeting○ Do’s and don’ts of ads visual design○ Do’s and don’ts of ads copywriting
● Audience Insights● Build your own Facebook advertising strategy
DAY 2: CRUNCHING THE NUMBERS
● Understanding Facebook Pixel● Understanding Facebook Custom Audience● Understanding Facebook Custom Conversion● Tools inside Google Adwords● Digging the numbers that matters with Google
Analytics● Visualise & hack your funnel● Facebook campaigns to drive ROI
21-22 July 2016
RM2,800/person
RM2,000/person
Enrol todayhttp://bit.ly/efmbc
