Embed Size (px)
DESCRIPTION
This presentation was made to a local Chamber of Commerce giving some very general guidelines for posting on Social Media. It was a fun presentation to deliver, and it timed out in about 45 minutes. Do you know your social media footprint? Contact [email protected] for a complimentary review of your current standings
Citation preview
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
6 Golden Rules of Facebook Marketing
Solon Chamber Sales ConnectionsJanuary 17, 2013
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
Why you need a social media strategy
1 billion world wide
175 million in US
1 in 2 adults
Half billion users worldwide
100 million users in US
69% US users follow others
based on friends activity
200 million registered users
75 % use for business purposes
2 million US companies use
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
How do consumers pick an auto body repair facility?
Ask Family, Friend or Agent or insurance rep
Google Visit web pages
and other internet sites
179 Likes = Reach of 54,000 people634 people viewed, liked, commented on our posts last weekOn average, 34 people share our post daily
2012 Spend on Facebook advertising initiatives = $500
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
Rule #1- Be Remarkable
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
What’s REMARKABLE about MCC?
• On line estimates– Ability to determine if your auto body repair is above or
below your deductible without stopping into the shop• On line repair photo updates• One point of contact, dedicated customer service
representative• Preserving the value of your 2nd largest investment
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
Rule #2 – It’s only about you 10% of the time
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
What is a No Risk Offer?
• Free Information• Educates the consumer• Insider point of view• Engages the customer with your
brand• Can be used to build a
permission based e-mail list
DRIVING HOME EXCELLENCE www.mayfieldcollisioncenter.com
What pains or problems does our ideal customer have?
• Damaged vehicle• Facing complexity• Inconvenienced• Loss of vehicle value
– Color Match– Car Fact Report– Trade-In Value– Incur extra lease fees
• Loss of vehicle use during repair• Out of pocket expense
Ideal CustomerPain Statement 1 My car is never going to be the same again.
Headlines You’ve Worked Hard To Afford A Nice Car, & We’ll Work Hard To Make It Right.
How do you reconstruct a vehicle after an accident? Very carefully.
Pain Statement 2 I don’t have time to deal with getting my car fixed, let alone with my insurance company.
Headlines Stop. Fly. Roll. Try the new Fly-By Service from Mayfield Collision Centers
The Burden’s on UsLet Mayfield Collision Manage Your Auto Claim.
