the ten golden rules of social media@jayberkowitz www.tengoldenrules.com

the ten golden rules of social media@jayberkowitz

• what makes social media work for business and personal brand development

• develop your own social property

• how to build your channels

• simple 3-step social media rock star

the ten golden rules of social media@jayberkowitz

it’s not about you

put their name in lights

retweet

recognize and interact

recognize and interact

the 95% rule

what is your passion?

If you build it they won’t just come

Campaign produced 14,545 targeted fansThe cost per fan was $0.22

‘if you like’

Photo Credit Flickr: avlxyz

facebook advertising

Photo Credit Flickr: avlxyz

Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees

facebook advertising

3. there are no rules

3. there are no rulesfacebook campaign testing 1,283 ads

3. there are no rules@sharpie

content is king

what are your top 3-4 q’s

a picture is worth 1,000 clicks

“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal

video!

Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator23.9 million total subscribers.

3.69 billion total views$8.47 million estimated yearly income after YouTube's 45% cut.

Facebook Video

Facebook Video

traffic x conversion = revenue

“That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”

“After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”

video training course

webinar

book

what is your ebook

lead the trends

lead the trends

lead the trends

Photo credit - Wikipedia

YouTube Retargeting

Facebook Retargeting

mobile/apps

Facebook Mobile

• 1.5 billion users• The average person check FB 14 times per day.• 101 million people access FB via mobile per day• 71% mobile traffic

Promoted Social Content

Facebook custom audience

Podcasting

cascade content

cascade content

cascade content

cascade content

cascade content

the ten golden rules of social media@jayberkowitz

1. it’s not about you 2. the 95% rule 3. if you build it they won’t just come 4. there are no ‘rules’5. content is king 6. a picture is worth 1,000 clicks7. video! 8. traffic x conversion = revenue9. lead the trends 10.cascade content