Eight Golden Rules

8/12/2019 Eight Golden Rules

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GOLDEN RULESFOR WEB DESIGN

Ana Renata Avlas, Rugil Bazyt,Roberta Keblyt, Natalija Kupreenkait,Aleksandr imukovi


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MARKETING AND THE INTERNET

Internet usage continues to grow steadily

More than 1,802,330,000 internet users at present

Internet provides new opportunities

NATALIJA

www.tvm.lt
http://tvm.lt/enhttp://tvm.lt/enhttp://tvm.lt/en


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WEBSITE AS A MARKETING TOOL Source of information Advertising tool

Word-of-Mouth online

Tool to improve CRM

Customers can interact freely

Improvements in customer service

Customers feedback

Educate your customer

NATALIJA

www.tvm.lt


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EIGHT GOLDEN RULES1. Strive for consistency2. Enable to use shortcuts

3. Offer informative feedback

4. Design dialogs to yield closure

5. Prevent errors

6. Permit easy reversal of actions

7. Support internal locus of control

8. Reduce short-term memory load

NATALIJA

www.tvm.lt


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STRIVE FOR CONSISTENCYConsistency implies same thing in similar situation

1. Identical terminology

(prompts, menus, help)

2. Consistent visual layout

(fonts, color, etc.)Start Stop

Start Stop

Inconsistent interface design

Consistent interface design

1

RENATA

www.tvm.lt


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ENABLE TO USE SHORTCUTSA good UID (user interface design) should have:

1. A set of familiar abbreviations

2. Special keys for most frequently used tasks

3. Hidden commands

Example > www.yahoo.com

User can press a letter n to start a new

message, or f to forward it

2

RENATA

www.tvm.lt
http://www.yahoo.com/http://tvm.lt/enhttp://tvm.lt/enhttp://tvm.lt/enhttp://www.yahoo.com/


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OFFER INFORMATIVE FEEDBACKImportance of response

Reduction of uncertainty

Visible change

3

ALEKSAS

www.tvm.lt


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OFFER INFORMATIVE FEEDBACK3

ALEKSAS

www.tvm.lt


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ALEKSAS

www.tvm.lt


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ALEKSAS

www.tvm.lt


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DESIGN DIALOGS TO YIELD CLOSUREDialogs should have a beginning, middle and an end

4

ALEKSAS

www.tvm.lt


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DESIGN DIALOGS TO YIELD CLOSURE4

ALEKSAS

www.tvm.lt


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PREVENT ERRORS/Limit errors a user can make Gray out menu items

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RUGILwww.tvm.lt


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PREVENT ERRORS/Limit errors a user can make No letters in a numeric field

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RUGILwww.tvm.lt


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ALLOW EASY REVERSAL OF ACTIONS

1. As much as possible, actions should be reversible

Trash can

2. Design decision should include

History size

Undo and back buttons

3. Let the users know that they can reverse an action

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RUGILwww.tvm.lt
http://tvm.lt/enhttp://tvm.lt/enhttp://tvm.lt/enhttp://tvm.lt/en


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SUPPORT INTERNAL LOCUS OF CONTROLExperienced users want

to be in charge of

the system

The system responds to users actions

Design the system to make users

the initiators of actions rather than

the responders

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ROBERTA

www.tvm.lt


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KEY ELEMENTS OF WEBSITE DISSATISFACTION

Surprising system

actions

Boring data entries

Difficulty in obtaining

necessary information

Inability to produce

the action desired the

action desired

ROBERTA

www.tvm.lt


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REDUCE SHORT TERM MEMORY LOAD1. Millers Magic 7 theory is the basis of

many Web page design decisions

2. Give users only:

7 choices in the active window 7 items on menu bar

7 tabs at the top of a Website page

7 items in a pull-down menu

7 items on a bulleted list

8

ROBERTA

www.tvm.lt


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THANK YOU!

Documents

Eight Golden Rules