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360° of Social Media for Nonprofits
COMMON THEME THAT ALL OF THESE ELEMENTS
SHARE?
-None work without knowing your plan.
BUILDING YOUR PLAN
- Evaluate your resources.- Evaluate your strengths.- Make sure your goals are realistic.
- Set an appointment with your audience
DEVELOPING YOUR PLAN
- Know the mission of your nonprofit.- Know where you are starting.- Set goals for where you want to be.
- Back into what resources you need to commit.
STRATEGY RESOURCES
- Staff- Board- Volunteers- Fundraisers- Sponsors- Participants
- Staff- Board- Volunteers- Fundraisers- Sponsors- Participants
IMPLEMENTING YOUR PLAN
- Content Creation- Content Management- Content Distribution
DON’T FORGET ABOUT THEIR NETWORKS
- Staff- Board- Volunteers- Fundraisers- Sponsors- Participants
- Create a database of assets
WHEN IT COMES TO THE PLAN, AND THE COMMUNICATION , DO
NOT LET YOUR NETWORK DO YOUR WORK.
KEEP IT SIMPLE FOR OTHERS
- Provide a script- Provide a timeline- One-sheet with content- Email reminders- Create calendar events- Tap into board members assistants
SOCIAL MEDIA TACTICS
GET MORE VOLUNTEERS
- Create volunteer avatar
10 Tips On Recruiting Volunteers
1. Blog Posts/Podcasts interviewing current volunteers (what’s their why)
2. Create infographics identifying your typical volunteer
3. Publically thank your volunteers
10 Tips On Recruiting Volunteers (cont.)
4. Take Instagram photos at events and tag volunteers (encourage cross-posting)
5. Leverage Themes (#TBT) (#WCW) to showcase volunteers
6. Create volunteer only groups on Facebook and LinkedIn
10 Tips On Recruiting Volunteers (cont.)
7. Create graphic badges volunteers can use
8. Ask your board to connect and thank volunteers on social
9. Dedicate a part of your blog to volunteers and recognition
10. Create a social media resource hub for volunteers
ENGAGE YOUR BOARD
- What do they like (platforms are the on)- Do they want to learn more about SM?- Give them something to do at every meeting.- Quote them. Interview them. - Give them the “first crack” at new content.
Tips to engage your board
1. Provide a road map
2. Know which channels they have the most influence on
3. Have all your board members share with you their Facebook pages and Twitter handles
4. Get quotes from your board members to put in blog posts
Tips to engage your board (cont.)
5. Use them as content
6. Create content for them
7. Retweet them
8. Give them a heads up on email
Leverage your staff
1. Question everyone
2. Sort into groups (create email segments)
3. Provide Content
4. Let the all stars do their thing
5. SAY THANK YOU
BLOG CONTENT
- Use your network of staff, board members and volunteers - ask their why
- Answer Questions- Share mission information- Talk about your work- Share success stories/struggles
- Audience wants to know that you're human
INCREASING DONATIONS
- Show how your NP is using donations locally- Is it easy to donate?- Help donors brag
- pre written posts, tweets. (help them share)- Follow up with email for next steps- Thank donors publicly on Social Media
INCREASING DONATIONS
- Tell stories, create urgency
PARTNER WITH SPONSORS
- Share your content plan with sponsors- Create special content just for them
- Pre-event relationship- At the event as a team
- Do not try and sell SM as a sponsorship- Community- Creates value for everyone involved
USE A HASHTAG
- Live events- Donation campaigns- As part of your brand/mission- Specific initiatives
USE A HASHTAG AT EVENTS
- #SMBBGR- Aggregates content- Event Organizers can monitor/respond- Attendees can find information
- ALL EVENT MATERIALS SHOULD HAVE THE HASHTAG
- Create a contest???
HOW TO ENGAGE AT EVENTS
- Have “social media zones”- Talk about the hashtag and other SM from the
stage- Get vendors/sponsors involved- Articulate the value of “following us”
- Why should anyone care about you online?
DON’T DO THIS
Event Organizer + Event Social Media = FAIL
(see I do math too)
HOW TO ENGAGE AFTER EVENTS
- Testimonials- Results- Photos
HOW TO ENGAGE AFTER EVENTS
- Email is your friend- Reminding people is not bugging them- Get that content- Have others help share your story
200 people AT the event15, 273 people reached after the event on FB
77 people reached online for every 1 person who came
PEOPLE MAKE THE ORGANIZATION
COMMUNICATE THE PLAN
