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FROM STAGE TO BOARD ROOM – 360 °T0DAY’S DO IT YOURSELF (DIY) INDY ARTIST AND INDY LABEL
DO IT YOURSELF (DIY) FROM STAGE TO BOARDROOM – IS IT POSSIBLE?
• WHAT DOES (DIY) REALLY MEAN?
• DO IT YOURSELF WITHOUT A MAJOR LABEL
• BY
• DOING IT YOURSELF WITH A TEAM (DIYWAT)
ARTISTS
• CREATE MUSIC• PRODUCERS• SINGERS
• PERFORMING• SOCIAL MEDIA• VIDEOS• INTERVIEWS
INDY LABEL EXECUTIVE
• FINANCES• DISTRIBUTION• MARKETING/PROMOTION• BOOKINGS/TOURS• LEGAL ASPECTS
• COPYRIGHTS• PUBLISHING• LICENSING• PERFORMANCE INCOME• SYNCHRONIZATIONS
PUTTING IT ALL TOGETHERTHE ROLES
Overseeing ProgressEnsures GrowthFinal Say on all
Business DecisionsINDY ARTIST & CEO
Day to Day OperationsOversees other team members
YOUR COOYOUR MANAGER
Assist in all marketing, branding
and media projectsPublicity
Social Media strategyGraphic design
MARKETING PERSON
Attorney & Accountant publishing, royalties, licensing
THE PROFESSIONALS
WAYS TO ENSURE SUCCESS
ARTIST
• KNOWLEDGE• CONTROL• IMAGE• FINANCES• FAN MANAGEMENT• COMMUNICATION
AS CEO
• READ, HIRE EXPERTS, MENTOR• ENGAGE A TEAM• LOOK LIKE THE MAJORS• BUDGETS, RAISE CAPITAL, INVEST• TRACK AND ENGAGE• STAY ENGAGED
ARTIST AND CEO
WHOSE IN CHARGE??
• MUSIC CREATION• MARKETING
• SOCIAL MEDIA• GRAPHICS• PUBLICITY • RADIO
• FINANCES• ACCOUNTANT• ATTORNEY
• BOOKINGS
ARTIST CEO
MUSIC
MARKETING
FUNDING
BOOKINGS
Conflicts of interest• ARTISTRY VS EFFICIENCY• CREATIVITY VS FINANCES
MUSIC MANAGEMENT & LICENSING
ARTIST EXPOSURE $$$$ SUCESS
MUSIC MANAGEMENT & LICENSINGGOOD FOR ARTIST AND LABEL
• The opportunity for licensing music has become more popular do to companies willing to work with independent artist and managers.
• Not every commercial, movie score or realty show now needs music from a big star. A lot of that has to do with budgets and getting clearances easier.
• My company has submitted works to major company as NBC, ESPN, NFL, NBA, ABC, TOYOTA USA, ect. We also work closely with companies such as Moondog NYC (clients are Coca-Cola Co, Victoria Secrets, Quaker Brand ect) GMR (clients are Bing, Hershey Co, Super Bowl, Warner Brothers Co ect.) Below you will see one of the license we did with Toyota Corp for a Super Bowl Spot.
INTERNATIONAL ARTIST
• Leverage your success to build an international profile.• Reviews and charting in your local or national market can
translate to success internationally• Attend international conferences to build relationships.• Research and attend conferences such as SXSW, MIDEM in
France or Music Matters in Singapore.• Collaborate with artists in different markets to cross promote fan
bases.• Make relationships with artists and collaborate to increase
chance of touring in those markets.-
LIVE IN TAWAIN
CONTACT INFO
• DEBBIE EGEL, ATTORNEY – [email protected]
• TRESTON IRBY – [email protected]
• DUANE GIBSON - [email protected]
• GARY “SILKY” DAVIS - [email protected]
