SOCIAL MEDIACONTENT IDEAS10

FOR SMALL BUSINESS OWNERS

Stuck for ideas when it comes to social media content? Does your brain go blank as soon as you see your page?

These handy ideas will ensure you're never without content to share.

BEHIND-THE-SCENES SHOTSStaff Christmas parties, training sessions, birthdays, lunches, awards nights – these are all great opportunities to snap some behind-the-scenes photos and show the world who you really are.

These images represent the ‘human’ side of your business and offer customers an insight into your company culture.

GET VISUAL WITH STATS AND FACTS

Small punchy graphics related to your business or industry show that you’re abreast of

industry trends, and are a great way to make personal business announcements.

Use free online design resources like Canva to bring this information to life.

A cool “Did you know” fact is much more engaging as a graphic.

STYLE YOUR PRODUCTSPosting images of your products is an effortless way to get your brand offering out there.

Don’t be afraid to style the shots in order to show them in action – it’s a nice way to get customers to think about owning your product.

MAKE IT MOVEIt is estimated that by 2017, video content will make up

69% of all consumer traffic!*

Timelapse videos are perfect in terms of making everyday activities interesting, and stop motion is a creative way to

show your product in action.

There are plenty of free apps available to download so familiarise yourself with a few and get experimenting.

*http://blog.hubspot.com/marketing/video-marketing-statistics

SHOW YOUR APPRECIATIONIf someone has taken the time to post an image of your business or product on Instagram, thank them by regramming their image and mentioning them in the caption.

Alternatively, if you have a customer who regularly shops with you, ask them if you can get a picture so you can show your thanks to them online. Support goes two ways!

INFOGRAPHICSInfographics are a great way to present

statistics and data about your business or industry sector.

Colourful and easy to read, they are easily consumed and shared by customers.

They are also great to post to Facebook, Instagram, LinkedIn and Pinterest.

CONTENT THAT HELPSIt’s not all about you. Try and focus on content that your audience would find truly useful.

Linking to articles that help your audience solve a problem (or even better, producing them yourself) is a great way to offer something more and show that you care about those who follow you.

SHARE YOUR THOUGHTSBlog posts can help enrich your online presence by offering consumers an insight into what

makes you and the business tick.

Think about what you’ve learned over the years, what you’re passionate about and what inspires you on a daily basis – it could be your thoughts

on customer service, business procedures or even a community initiative that you care about.

BE PROUD OF YOUR EMPLOYEESBrimming with pride over an employee's achievement? Show them just how proud you are by sharing a quick update across Facebook.

Employees who exceed KPIs, receive a great customer review or simply do a great job each day should be recognised and have their achievements shared.

GET FEEDBACKYour customers know what they want,

so make sure you listen to them!

Learning about audience expectations, needs and wants via polls and mini-questionnaires can help

you improve your product offering as well as determining future content.

If you're interested in running your own business but with the support of a

franchise, email franchise@rolld.com.au