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V INO V IC I W O R L D W I N E D O M I N A T I O N
P U B L I C D E C K ( v 1 0 )
Private & Confidential
Our mission is as follows: 1. To establish a direct link between wine producer
to consumer, collector to collector, thereby circumventing the traditional resellers and auction houses
2. To demystify wine auctions and rare wine 3. To facilitate worldwide adoption of fine wine as a
tradable marketplace
M I S S I O N S TAT E M E N T
• VinoVici provides an all-inclusive platform where wine producers can add their available stock; manage price, quantity and territorial availability
• Users of the service can order directly from the wine producer receiving all background information and VinoVici handles all transport and taxation related concerns
• Additionally, there is an auction system to determine pricing and the trade of older vintages
T H E C O N C E P T
1) Currently the fine wine market is dominated by importers, auctioneers and négociants. Driving up prices and complicating availability with territory based allocations and exclusive channels
2) The nature of the distribution market shuts out certain producers in certain markets
3) The alcohol market is overly complicated due to variation in excise and tax regulations
C U R R E N T P R O B L E M S
Collector
Producer B
Producer A
Consumer A
Consumer B
Importer B
Importer A
Auction House
M E A N W H I L E …The current situation between importer, auction house, producer and consumer
• Wine lovers from legal drinking age to 80 • Wine investors • Small/Medium businesses • Wine Collectors / Connoisseurs
What do these groups have in common? A love of wine and a substantial wine budget.
O U R TA R G E T D E M O G R A P H I C
Ramp-Up Strategy
– During Q2 there is a requirement to control the quality and access to the service – we control the selection process of producers allowed into the system
Social Promoting
– We will use social presence to drive uptake of the platform. Occasionally offering smart-codes to the general public (via the Facebook page)
Presence at Wine-Events/Fairs
– Attendance at Wine events will drive our ability to connect with wine producers. During these events we will showcase and activate access to the platform for these new clients.
O V E R V I E W S TA G E .1
Strategic agreements with 10 producers (FR+DE+IT+ES) & 1 importer (NL) Soft platform launch to producers April 1st iOS only (iPad/iPhone) Ramping up launch campaign using Social Media
C U R R E N T S TAT U S
Backend built upon custom-platform Using Python & PHP for communications to the client (Primary connectivity is via Python) – there are very few attack-vectors. The platform is built to be scalable with the central core data-services unavailable to direct access. All code is proprietary and built/maintained internally.
All systems TCO (except edge servers) All systems are under the direct management of the business with all system owned by Im-At-Home (initially). The “Edge communication services” are deployed droplets that connect the user to the core-service infrastructure. All interaction between user and service occurs via the “Edge Servers”. At this moment we have 7 edge servers in operation (3 US, 3 EU, 1 APAC)
T E C H / I P
Importers / Producers
Transportation
Payment Gateway Provider
T I M E L I N E
European Launch1-April-15
10 Producers1 Importer
Zero Users 20,000 Users
Q3
50 producers10 importers
USA Added
500 Producers100 Importers
T H E T E A MDORIS VROOM / CEO
Former cellar consultant and auctioneer of the foremost wine auction house of the Netherlands and Singapore. Responsible for international consigner and collector relations. Currently running a business specialized in wine & food marketing. Masterminded VinoVici to bring the world of fine wine to all.
SAMUEL COLAK / CTO
Former Senior Infrastructure architect for NASA/ESA, KPN, QWEST and KLM now running his own business “Im-At-Home” developing apps for the enterprise and consumer markets. Co-Founded Vino Vici in 2015 together with Doris to revolutionize the Grape-Space.
CHANTAL SMEETS / CWO
Bordeaux Château owner before 25, she is also the head winemaker of Château Cadaulan. Approved program provider for the WSET in both France and the Netherlands. She herself is on the fast track to become the first Dutch female Master of Wine. In VinoVici we already call her the Master of Grapes.
ELISE MOESKOPS / CMO
As the former Sales & Marketing manager of a nationwide wine importer, she became owner of a Michelin-starred restaurant at the age of 27. Currently partner in a Marketing & Communications firm specialized in food & wine and general member of the governing board of Amsterdam City Centre. The marketing grape of the VinoVici bunch.
