Embed Size (px)
Citation preview
The Lean Startup
Frido van Driemfridovandriem.zeef.com
@fridovandriemCo-Founder & Chief Evangelist
#startuplean #ZEEF
Find Information Through People
@fridovandriem #startuplean
I have an idea!
@fridovandriem #startuplean
Lean Startup Machine - Rotterdam 2012
FaceCareerThe Career MatchMaker
Business plan
@fridovandriem #startuplean
Excel prediction
Me
Failed!
Business Plan
@fridovandriem #startuplean
“No business plan survives first contact with customers”
- Steve Blank
Idea is no product!
@fridovandriem #startuplean
The Lean Startup
@fridovandriem #startuplean
Eric Ries
“Validated learning”
History of “Lean”
@fridovandriem #startuplean
“Work can be studied scientifically and can be improved through rigorous experimental approach”
Winslow Taylor - 1911
Scientific Management
@fridovandriem #startuplean
“Lean manufacturing” - Reducing waste
Toyota: 1990
@fridovandriem #startuplean
The Lean Startup: 2011
“Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”
- Eric Ries
@fridovandriem #startuplean
Validated learning
@fridovandriem #startuplean
Vision
Strategy
Product Optimization
Pivot
Steering your startup
@fridovandriem #startuplean
Example: ZAPPOS
“Chase the vision, not the money, the money will end up following you”
- Tony Hsieh
Old approach
“I need $300,000 to build a website where you can buy shoes. Here is my business plan”
@fridovandriem #startuplean
New approach
Test and validate the riskiest assumption:
“Will people buy shoes online?”
@fridovandriem #startuplean
Important
Before the test:
“What do I think will be the result?”
@fridovandriem #startuplean
Get out of the building
“There are no facts inside your building…, so get the heck outside”
@fridovandriem #startuplean
MVP: Minimum viable product
Pictures of shoes online
@fridovandriem #startuplean
Customer discovery
Pivot
“A pivot is a change in your strategy”
@fridovandriem #startuplean
Change the process
“The definition of insanity is doing the same thing over and over and expecting different results”
- Albert Einstein
@fridovandriem #startuplean
Feedback loop continues
@fridovandriem #startuplean
Product market fit
“Make things people want”
- Paul Graham Y Combinator
@fridovandriem #startuplean
How to measure product market fit?
“How would you feel if you could no longer use ZAPPOS?"
@fridovandriem #startuplean
Fire up the engine of growth
@fridovandriem #startuplean
Testing your Distribution channels● Viral Marketing● PR● Search Engine Marketing● Social and Display AD● Offline ADS● SEO● Content Marketing● Email marketing● Blogs● Affiliate programs● Speaking engagements
Source: Traction “A Startup Guide to Getting Customers”
Convert users
@fridovandriem #startuplean
Growth hypothesis
Distribution channel Traffic CTR Conversion % Total users
Techcrunch 300,000 10% 25% 7,500
Dave McClure 30,000 10% 25% 750
Mashable 500,000 10% 25% 12,500
Source: Traction “A Startup Guide to Getting Customers”
Example: Startup ‘Mint - Track your finances’
@fridovandriem #startuplean
Conclusion
“The way to get startedis to quit
thinking and
start testing”
@fridovandriem #startuplean
startup.zeef.com
Find Information Through People
@fridovandriem #startuplean
