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Using Google Analytics to Measure Website Engagement
Photo credit: http://www.flickr.com/photos/sepblog/3542294246/
Who we are
Hall Internet MarketingPortland, MaineIn business over 12 years@hall_web
Amanda O’BrienVP of Marketing@amanda_pants
What we will talk about
• What is Google Analytics• How to add it to your website• Important features to check regularly• Cool extra features
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What is Google Analytics?
• Free tool• Tons of information
– Don’t drown in the details– Make note of trends
• Tells you who came, when and what they did• 24 hour increments• No back dated data
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Why you need it
• Track how people got there• Determine what is working and what is not• Knowledge is power• Refine your efforts
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Getting started
• Sign up = google.com/analytics/• Generate your unique code
– Javascript snippet– Ads and javascript blocked? Won’t get the data.
• Add to your website before </body> tag• Only have to add once• Does not affect the look of your website
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What you can measure
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Visitors• Visits• Unique visitors• Pageviews/Average Pageviews• Time on site• Bounce rate• New Visits• Browsers
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Traffic Sources• Direct Traffic• Referring sites• Search Engines• Keywords• Getting more balanced pie
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Content
• Top content• Top landing pages• Top exit pages
Goals and ecommerce
• Add value to your visits• Set up Goal and Goal funnel• Set up ecommerce tracking
Important things to track
• Inbound sources• Top content• Keyword searches• New visitors
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Adjusting the time line
• Adjusting times• Comparing times
– YoY– Quarter– Month
Email reports
Make the reports that matter come to you, or your staff
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Remove your IP• “Filter Managers”• Add a Filter and name it• Select “traffic from ip addresses”• Add the website
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GA Advanced - Custom Reporting
See a report with practicallyany metric compared to practically any dimension
New Version
Mobile devices
New Version - Multi channel
Recap• Knowing what is going on with your site empowers you• Find out what is working and what is not• Measure the data points that are most important to you• Make assumptions by analyzing trends• Fix breaks or wholes in your site
Photo credit http://www.flickr.com/photos/ashevillein/4233288271/
Want to know more?• Recorded: 6 Advanced Features in Google Analytics You Should Know• Blog: SEO and Analytics• Google Analytics Blog• SEO moz• Analytics training• Email: [email protected]• Twitter: @hall_web and @amanda_pants• More upcoming webinars:
– Tips to Keep Your Content Fresh– Writing for SEO
