Wednesday, January 20, 2016.

TSX Webinar:

Measuring your

Website using Google

Analytics

Measuring your Website using Google Analytics (GA):

Section 1: Setting up your GA account

Section 2: Creating reports to measure your website performance

Section 3: Customizing your account

Section 4: Analyzing & leveraging data to enhance user experience

Q&A – Ask your questions throughout!

Today’s Agenda

TSX Webinar Presenters

Grant Patten Communications Specialist

CSIO

Sarina Visram Manager, Member Relations &

Communications

CSIO

Member Survey – April 2015

How do you measure your brokerage’s online traffic?

Approx. 50% of brokerages

do not measure their

website’s online traffic.

Website Measuring Tools

Several free web analytics tools available:

Google Analytics (GA)

Bing Webmaster Tools

Clicky

All these tools will help you to:

Measure your Success

Monitor your Website’s Progress

Identify Areas for Improvement

“Taking 15-20 minutes a day to

review your Analytics statistics

will help you make better business

decisions, inform smart marketing

choices and tell you what is

working and what is possibly

preventing business success

online and off.”

– Canadian Insurance

Top Broker

Why measure website performance?

Understand your customers better

Provide a quantitative benchmark where goals can be clearly set

Improve your web presence over time, potentially leading to

increased sales

Section 1: Setting up your Google Analytics

Account

Visit: www.google.ca/analytics OR Google “Google Analytics”

Once account

has been created,

SIGN IN

Section 1: Setting up your Google Analytics

Account

Once signed in, go to “Add Google

Account” and enter your company

website URL

In Summary

Identify the GA reports that are most relevant to your business and

analyze them regularly to generate ideas for website improvement

In Summary

Make the necessary account customizations to improve data and

get the most accurate data, e.g., internal IP exclusion, country

segmentation

In Summary

Consider whether an AdWords campaign makes sense for your

brokerage and, if so, measure it through GA

In Summary

Consider setting up goals and tracking their conversions

In Summary

Measure the changes in your traffic over time

Learn More: Get Found Online Faster with SEO

Check out the CSIO SEO white paper & how-to video series…

Visit: CSIO.com/search-engine-optimization

Learn More: Create a CSIO Member Account

Broker Corner

Advisory Hub

SEO white paper & videos

Twitter: @CSIO

Email: info@csio.com

Free Member Resources:

Thank you for attending our Talk, Share, eXchange!

A link to the recorded webinar will be emailed to all

participants shortly.

Stay tuned for the next TSX! Visit CSIO.com