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TV Measuring Television’s Impact to Google Analytics
Attribution
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Presentation Summary o The big idea: Optimizing your media campaign
o What makes spot level attribution different?
o Micro analyze each ad spot
o The Quality Analytics approach: How it works
o The product:
Reporting Focus on Cost Per Acquisition
o Historical attribution
o Why chose Quality Analytics?
o FLAT Pricing
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A new tool for agencies and data savvy brands.
Confidential & Proprietary
Do you know the value of each TV ad?
Would you spend money on Digital Marketing without seeing ROI by ad?
Traditional Methods
▪ Custom 1-800 numbers
▪ Custom Web Domains
▪ Custom Discount Codes
▪ Measure TV as a whole ▪ Mix Locations
▪ Mix Creatives
We measure EVERY commercial for superior accuracy.
A better mousetrap for measuring
Television & Radio
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Micro Analyze EVERY TV Spot
Benefit #1: Verify that each result is accurate. Benefit #2 Have proof that a costly spot did not perform and/or did not clear.
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How it works
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▪ NO Audience Estimates
▪ NO Psychographic Research
▪ NO Station Weightings
▪ NO Conflicts of Interest
▪ NOT Based on Media Spend
▪ We measure all of your Google
Analytics data (domains, marketing
channels, etc.)
▪ We do not use “windows”
100% Unbiased Data Science
But first, our philosophies…
Digital Expertise
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Step 1 of 1 Read-Only access to your Google Analytics data
Complimentary Audits
for all new clients
Google Analytics Audit
Google Tag Manager Audit
1 STEP FREE TRIAL SETUP
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QA Dashboard
Agency
Post Log
New Schedule
(Optional)
QA Analysis Services
TYPICAL ONGOING PROCESS
Agency Analysis
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TV
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What you get
Cost Per Acquisition (CPA) … Cost per Session … Cost per New Visitor … Cost per Lead … Cost per Sale
Anything in Google
Analytics can be your
optimization KPI.
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REPORTING FOCUS: Unit Economics
Understand which programming delivers higher ROI
Station Performance
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Day of Week Optimizations
Hour of Day Performance
Daypart Optimization
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Creative Performance
& Media Share
Pick Winning Creatives
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Write notes directly on the interface for convenient
PDF printing.
Previous attribution batches are always available. Compare pre-logs, post-logs, corrected post logs, etc.
No Tagging Required means we can attribute previous year campaigns for valuable YOY insight.
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Confidential & Proprietary
Historical Reporting
Why work with
QualityAnalytics.io?
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+ Fastest Attribution, Setup, Same Day Free Trial
+ Expert Google Analytics
+ Interdisciplinary knowledge
+ Affordable FLAT pricing
+ No Tagging Necessary
+ Historical Attribution
Superior Data Quality
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We offer volume, yearly prepaid and international discounts.
$2,500/month
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Flat pricing
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Tuesday 1:46 pm
CPA: $2.10
Tuesday 1:08 pm
CPA: $0.80
What is the difference between the two identical TV ads below?
Example
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Typical “DRTV”
Spike
Swell Common for new brands
Step Change Common for new brands
Suspend Decay
“hold up level”
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SOPHISTICATED MATH: Typical Response Types
