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Short presentation to the Dallas Social Media Club about how the social media savvy bloggers can get more traffic and new tribe members by leveraging search engine optimization (SEO)
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[MM.DD..YY] [PRESENTER]
Jan 20, 2011 Social & Search Synergy
who’s your audience?
searchengines
mo traffic, mo traffic, mo traffic
searchengines
SocialSearchSynergy
flickr.com/photos/havovubu/3728604649/
man vs. machine
man machine
content value
aesthetics, usability, human
voice,engagement
technical
action driver
latent need• peer connection• general interest• humor• break
identified need• topical
flickr.com/photos/one-moment-older/1847276591/
keyword clustering
thank you!
Tom McCrackenLevelTen InteractiveDirector
Phone: 214.887.8586Email: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken
