Social Media Workshopon behalf of

T: 023 9248 0082 team@tri-synergy.co.uk

www.trisynergymarketing.co.uk

@TriSynergyLtd

Trisynergy Ltd Achieve The Future Today

Overview of Social Media Workshop

What will this workshop cover?

* Social Media in context

* What Social Media platforms should you use?

* Let me show you how to write an easy step by step social media plan. * Decide your Key Performance Indicators for Social Media

* Ideas for ENGAGING your audience, FORMING RELATIONSHIPS and SHOWING YOUR PERSONALITY!

* How to evaluate your social media results!

What Social Media is and is not!

Listening

Engaging

Conversation

Sharing

Its not:

Selling Or Telling!

Social Media in context

What are the 6 key stages in a Social Media Plan?

Stage 1

Listen, Listen and Listen!

Monitor and Evaluate

How can I MONITOR conversation?

Google alertsSocial Mentions alertsGoogle blog searchCompetitor analysis – filterFollow – (Twitter)Look at Facebook groups /business pagesLinkedIn – Join GroupsResearch forums and discussion boards

What to look for!

Successful conversations (look at friends/likes/followers numbers/number of comments)

Type of conversation – what is being talked about?

What are the social media platforms being used for? i.e. customer service issues, new products –hype, is it based around a competition?

Competitor name Facebook Twitter Other LinkedIn Popular conversations or topics

Example Business 1

900 fans 2000 followers SlideshareFlickr

Business ProfileIndividual profile

Surveys, customer service issues

Example Business 2

300 fans 20 followers Google Blog – 90 comments

- opinion articles,

Record your Findings (example)

Stage 2 – Why KPI’s?

Stage 2

Decide Key Performance Indicators

Brand awareness is always a KPI

Reach or impressions, page views

Sentiment - What do customers feel about the brand?

No of fans or followers .

No of people who bookmarked or commented

Blog retention

Number of downloads

Subscribing to blog/newsletter

Number of enquiries (via telephone/contact form)

‘Influence’

Are your KPI’s SMART?S – Specific M- Measurable A- Attainable R- Realistic T – Timely

For June – September 2011

Twitter:

Build up number of ‘following’ to 200 by actively searching for potential client’s businesses within time period as specified above.

Facebook

Be perceived as the ‘voice’ in the industry. This will be measured by the number of ‘fans’ and ‘likes’.

Blogs

Encourage 10 ‘comments’ from blog post readers.

Stage 3 – Strategy Guidelines

Stage 3

Strategy Guidelines

Decide Time allocation – Writing, distribution and monitoring.

For each ‘platform’ – decide your ‘content‘ strategy to reach out to your target audience and potential ‘key influencers’.

Stage 4 –Join the Conversation

Engagement – retweet, comment

Encourage interaction i.e. surveys, opinions, polls, competitions, videos

Inform - new products/services, company updates

Share - upload photos, videos, slideshows

You need to connect with your target audience through your CONVERSATION!

My Talk

PrintTweetEvent listings

Website

BlogSlideshare

Linkedin + website

Tweet BlogNewsletter

How can your content be used again? (example)

Stage 5 – Measure your performance!

Tools you could use For What?

Hootsuite Multiple logins, scheduling,

TweetDeck

Klout, PeerIndex, Twenty Feet, Crowdbooster, Viral Heat

Interaction & stats

Google analytics Website stats

Bit.ly Tool to shorten url and track link opens

Twilert Get emails alerts for chosen keywords

Be adaptable and responsive to the results.Social media is part of a bigger picture!

Stage 6 – Review and Adjust

• What do the results show you?

•How does it compare to your original KPI’s?

•Review & adjust your KPI’s where necessary

10 Top Social Media Tips to take away!

Top tips from Nicky Hirst – Hampshire Chamber

1. Be generous – Retweet and help others and you will get the same back in time.2. Don’t sell. 3. Be informative. To follow - @nickyhants

Top tips from Tri-Synergy:

4. Be clear about what you want to achieve5. Identify who you wish to target6. Try one thing at a time To follow - @TriSynergyLtd

7. Allocate time to social media marketing as you would any other marketing (ie networking, cold calling etc) 8. I recommend spending 30 minutes to an hour twice a week as a good guide. Be specific to an objective or goal (# followers, # tweets, # friends, network increase etc) 9. Be social as well as business It is called social media.. So have 70-30 business/social split with your status updates and tweets. Help others by re tweeting and commenting on good things from others . 10. Connect it all together I used my main website as my hub for connecting my social media. Connect them via a website or one of your social media profiles.

And lastly - Don’t worry about the slow start . I have found that in many cases it is slow to start but quickly grows as your networks grow. To follow - @iandicksonbiz

Top tips from Ian Dickson:

www.trisynergymarketing.co.uk

Thank you for your time. Any questions?

T: 023 9248 0082team@tri-synergy.co.uk

@TriSynergyLtd

Trisynergy Ltd Achieve The Future Today