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As a skilled social media agency with a talented team, we carefully craft strategy and campaigns via Facebook, Twitter, LinkedIn and YouTube as part of your total digital marketing strategy approach.
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Social Media
Overview of Social Media
What will this presentation cover?
* Social Media in context
* What Social Media platforms should you use?
* Let me show you how to write an easy step by step social media plan.
* Decide your Key Performance Indicators for Social Media
* Ideas for ENGAGING your audience, FORMING RELATIONSHIPS and SHOWING YOUR PERSONALITY!
* How to evaluate your social media results!
What Social Media is and is not!
Listening
Engaging
Conversation
Sharing
Its not:
Selling Or Telling!
The SIX Key Stages of a Social Media Plan
1
3
5
2
4
6
Listen, Listen and Listen Decide Key Performance Indicators
Strategy Guidelines Join the Conversation
Measure Your Performance Review and Adjust
Stage 1: Listen, Listen and Listen
Monitor and Evaluate
Google Alerts
Facebook Groups
LinkedInGroups
CompetitorAnalysis
Twitter(Follow)
What to Look For
Successful conversations (look at friends/likes/followers numbers/number of comments)
Type of conversation – what is being talked about?
What are the social media platforms being used for? i.e. customer service issues, new products –hype, is it based around a competition?
Record Your Findings
Record Your Findings
Competitor name
Facebook Twitter Other LinkedIn Popular conversations
or topicsExample
Business 1900 fans 2000 followers Slideshare
FlickrBusiness Profile
Individualprofile
Surveys, customer
service issues
Example Business 2
300 fans 20 followers Google Blog –90 comments
N/A Opinions,articles
Record Your Findings
‘Influence’
Stage 2: Decide Your KPI’s
Brand awareness is always a KPI
Number of enquiries (via telephone/contact form)
Subscribing to blog/newsletter
Number of downloads
Blog retention
Number of people who bookmarked or commented.
Number of fans or followers
Sentiment - What do customers feel about the brand?
Reach or impressions, page views
Are your KPI’s SMART?
Specific Measurable Attainable Realistic Timely
For June – September 2015
Twitter:
Build up number of ‘following’ to 200 by actively searching for potential client’s businesses within time period as specified above.
Facebook:
Be perceived as the ‘voice’ in the industry. This will be measured by the number of ‘fans’ and ‘likes’.
Blogs:
Encourage 10 ‘comments’ from blog post readers.
S M A R T
Stage 3: Strategy Guidelines
Decide Time allocation – Writing, distribution and monitoring.
For each ‘platform’ – decide your ‘content‘ strategy to reach out to your target audience and potential ‘key influencers’.
Stage 4: Join The Conversation
Engagement – retweet, comment
Encourage interaction i.e. surveys, opinions, polls, competitions, videos
Inform - new products/services, company updates
Share - upload photos, videos, slideshows
You need to connect with your target audience through your CONVERSATION!
How Can Your Content Be Used Again?
My Talk
PrintTweetEvent listings
Website
BlogSlideshare
Linkedin + Website
Tweet BlogNewsletter
Stage 5: Measure Your Performance
Tools you could use For What?
Hootsuite Multiple logins, scheduling,
TweetDeck
Klout, PeerIndex, Twenty Feet, Crowdbooster, Viral Heat
Interaction & stats
Google analytics Website stats
Bit.ly Tool to shorten url and track link opens
Twilert Get emails alerts for chosen keywords
Be adaptable and responsive to the results.Social media is part of a bigger picture!
Stage 6: Review and Adjust
• What do the results show you?
• Review & adjust your KPI’s where necessary
• How does it compare to your original KPI’s?
Top 10 Social Tips
Top tips from Nicky Hirst – Hampshire Chamber:
1. Be generous – Retweet and help others and you will get the same back in time.
2. Don’t sell. 3. Be informative
Top tips from Natalie - Tri-Synergy:
4. Be clear about what you want to achieve5. Identify who you wish to target6. Try one thing at a time
@nickyhants
@Trisynergyltd
Overview of Social Media
Top 5 Tips from Ian Dickson
7. Allocate time to social media marketing as you would any other marketing (i.e. networking, cold calling etc.).
8. I recommend spending 30 minutes to an hour twice a week as a good guide. Be specific to an objective or goal (#followers, #tweets, #friends, network increase etc.).
9. Be social as well as business - It is called social media.. So have 70-30 business/social split with your status updates and tweets. Help others by re tweeting and commenting on good things from others .
10. Connect it all together I used my main website as my hub for connecting my social media. Connect them via a website or one of your social media profiles.
@iandicksonbiz
Overview of Social Media
If you would like help with social media, please contact us using the details below. We look forward to hearing from you.
T: 023 9248 0082
W: trisynergymarketing.co.uk
Tri-Synergy Marketing
Tri-Synergy Marketing
