Upload
karen-blakeman
View
2.378
Download
0
Embed Size (px)
DESCRIPTION
Presentation given at Internet Librarian International, 15th October 2010, London
Citation preview
08/04/23 www.rba.co.uk 1
Photo: Rows and Columns http://www.flickr.com/photos/48001773@N00/1750399718/ taken by Mark Skipper (Bitterjug) http://www.flickr.com/people/bitterjug/ This presentation is licensed under a Creative Commons Attribution 3.0 License
Social ResearchInternet Librarian International 2010 #ili2010
Friday, 15th October 2010@karenblakeman
http://twitter.com/karenblakeman
Using social media and networks for research
• It is where many people spend a lot of their time– comScore: Facebook Takes Lead In Time Spent,
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135476
• It is where people share information and ask questions
• Businesses and organisations now taking social media seriously
• Search engines incorporating social media, networks and realtime data in results
08/04/23 www.rba.co.uk 2
Google – BP oil spill
08/04/23 www.rba.co.uk 3
Results from Google News & blogs
Latest results - rolling feed of headlines from Twitter, blogs, discussions
Google – BP oil spill
08/04/23 www.rba.co.uk 4
Images
Wikipedia article
Blog posting listing videos
YouTube video
Results from my “social circle”: Twitter, RSS feeds, FriendFeed, Google Wave contacts etc.
Google results – a person (me!)
08/04/23 www.rba.co.uk 5
Latest results. Rolling feed of headlines from Twitter, blogs, discussions
About/CV page
LinkedIn profile
Slideshare profile
Google results – a person (me!)
08/04/23 www.rba.co.uk 6
Blogger profile
Twitter profile
Yasni profile
Mashed Library wiki activity
Facebook profile
Your social circle
• Included in your search results if you are signed in to your Google account - maybe
08/04/23 www.rba.co.uk 7
Google Social
08/04/23 www.rba.co.uk 8
Your social circle
08/04/23 www.rba.co.uk9
List of direct and secondary connections
Your social circle – social content
08/04/23 www.rba.co.uk 10
“Traditional” search
• centralised databases of web pages, images, video etc
• massive amount of data
• “old” information, out of date
“Real time” search
• live, real-time searching of tweets, videos, blog postings etc
• limited to “current” data & selected networks
• up to the minute but skewed view of a topic
08/04/23 www.rba.co.uk 11
Earthquake: Twitter trounces traditional news sources again!http://philbradley.typepad.com/phil_bradleys_weblog/2010/04/earthquake-twitter-trounces-traditional-news-sources-again.html
• Search social media using specialist tools or within the network itself
• Contribute and ask questions within your own networks – get involved!
• Facebook, LinkedIn
• Videos – Youtube, Vimeo, Dailymotion, Blinkx
• Images – Flickr, Compfight, Geograph, Wikimedia Commons, Morguefile
• Presentations – Slideshare, authorstream, slidefinder.net
• Use the new options on the Google results page
• Lots of other stuff going on
08/04/23 www.rba.co.uk 12
Google Blogs
08/04/23 www.rba.co.uk 13
Google Updates
08/04/23 www.rba.co.uk 14
Google Discussions
08/04/23 www.rba.co.uk 15
Google Realtime
• http://www.google.com/realtime/“Realtime Search lets you see up-to-the-second social updates, news articles and blog posts about hot topics around the world “
08/04/23 www.rba.co.uk 16
Search tools for social media• Excellent presentation from Phil Bradley covers the best
– http://www.slideshare.net/Philbradley/social-media-search-engines – “20 search engines that each add something into social media
search, and they’re all worth exploring in some detail”• My two personal favourites from his list
– http://socialmention.com – http://www.addictomatic.com/
08/04/23 www.rba.co.uk 17
08/04/23 www.rba.co.uk 18
Socialmention.com
Searching Twitter and tweets
• To use Twitter’s Find People you need to be signed in to Twitter
• Alternatively search for people or organisations using Tweepz (http://www.tweepz.com/)
• Searching public tweets – http://search.twitter.com/, http://www.twazzup.com/
• Twapperkeeper (http://www.twapperkeeper.com/) – archives on keywords or hashtags setup by individuals– particularly useful for conference and event tweets
• Who is referring to your web site, blog, slideshare presentation etc. on Twitter– Backtweets – http://www.backtweets.com/ – enter the URL of your home page or a specific page
8 April 2023 Karen Blakeman www.rba.co.uk 19
Twitter: search.twitter.com and twazzup.com
8 April 2023 Karen Blakeman www.rba.co.uk 20
Images • Copyright!• Look for creative commons but check the license
– licenses vary (reuse, commercial use, derivatives)– Flickr Creative Commons http://www.flickr.com/creativecommons/
of Compfight http://www.compfight.com/ – Flickr – beware, some images are licensed under Getty Images – Geograph http://www.geograph.org.uk/ – Morguefile.com http://www.morguefile.com/ – Wkimedia Commons http://commons.wikimedia.org/
BUT..........
08/04/23 www.rba.co.uk 21
Guardian Datablog
08/04/23 www.rba.co.uk 22
08/04/23 www.rba.co.uk 23
Google Property
• Bus stops near properties – but where has the data come from and how up to date is it?
08/04/23 www.rba.co.uk 24
http://www.livebus.org/reading/search/?q=Caversham
8 April 2023 Karen Blakeman www.rba.co.uk 25
WRONG!!!
Authenticity and trust
• Look at the biography or profile if there is one. Check out previous work, postings, tweets etc.
• Who else is part of their network
• Who is linking or referring to the article and what are they saying about it
• Put the posting, tweet or update into context
• Look at the whole conversation– timeline– who else is contributing
• look for clues, what isn’t there
08/04/23 www.rba.co.uk 26
08/04/23 www.rba.co.uk 27
08/04/23 www.rba.co.uk 28
08/04/23 www.rba.co.uk 29
iPhone 4 to be recalled: it’s true – the Daily Mail says sohttp://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/
Dealing with information overload
• Set up automatic searches to alert you to new stuff• RSS feeds
– Google Reader, Netvibes, iGoogle, Outlook, Firefox extensions, desktop clients (Great News, Feedreeder, RDD Bandit)
– Be ruthless – if you keep marking a feed as read without reading it then delete it!
• Be selective in who you follow, “friend”, add to network• Twitter
– make use of Twitter apps or desktop clients e.g. Tweetdeck to manage your Twitterstream and searches
– you do not have to follow everyone who follows you– you do not have to read every single tweet in your Twitterstream
(but do make sure you keep on top of your ‘mentions’, public replies and direct messages (DMs)
08/04/23 www.rba.co.uk 30
Managing your tweets
08/04/23 www.rba.co.uk 31
Private direct messages (DMs) deleted from this image
Columns for people I’m following, people who refer to me or publicly reply to me, private direct messages, searches (mashliv), selected tweeters
Yet more columns
08/04/23 www.rba.co.uk 32
Search on my name/company (what are people saying about me?), monitoring other organisations, follow groups or individual people
and finally....the best form of social research!
08/04/23 www.rba.co.uk 33
http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/