SocialMedia

Whydiditstart?Whatisthepurpose?

Whatisit?

AG

END

A Traditional Internet vs Social Media

Social Media Background

Types of Social Media

Traditional Internet vs Social Media

Tradi-onalInternetvsSocialMediaTraditional : 1 way communication of content

Social Media : 2 way communication of content

Social Media Background

SocialMedia‐BringsSociology&Technologyconceptstogether

•  PriortoSocialMedia–  Companiesprovidedinternetcontent–  Dialog:onetomany–  Expensive(ITdepartment&contentprovidersegmarkeCngdepartment)

•  SocialMedia–  Allowstheusertocreateinternetcontent–  Dialog:manytomany–  EnablesrelaConshipbuilding

•  Personal,Business,PoliCcal–  Inexpensive,Accelerated,&EasilyAccessible

•  1outof6people(~1billionpeople)willuseSocialMediaby2012(3yearsfromnow)

•  Facebook–  200Musers(startedin2004)

–  2/3ofusersareoutofcollege–  Fastestgrowingdemographicisover35yearsold

–  30Mareaccessingviamobiledevices

•  TwiBer–  32Musers(startedin2006)

–  Majorityareover35yearsold

•  LinkedIn–  30Musers(startedin2003)

•  YouTube–  100Musers(startedin2005)

SocialMediaSta-s-cs

•  eBay–  1996:Opencustomerfeedbackforum–  Late‘90s:feedbackforumdevelopsintocommunityforum

•  Thelongersomeoneisonasite(sCckiness),themoretheywillspend

•  Communityallowscustomersharingofideas–  Increasesfeedbackofwhatisworkingandwhatisn’t

– GoodforeBay&eBaysellers–  Educatesfellowcustomersonproducts/services

Increasesinterestinproducts/servicesofsite

When&Whydiditstart?

Types of Social Media

•  Blogs–Websitetoprovidecontent(text,diagrams,pictures,video)toothersandallowotherstocommentonit

•  MicroBlog–Shorttextmessages–  Twi]erProfile,Friendsreceivingyourupdates,Friends&Businesses

youarereceivingupdatesfrom,ShorttexCng

•  SocialNetworking

When it comes to fertilizing your garden there are many options you can choose….

My Gardening Blog

What kind of fertilizer do I use for my Azaleas ….

TypesofSocialMediaCommunica-on

•  CreateBlogs– Wordpress.com

–  ***Free

– LiveJournal.com

– OpenDiary.com

– TypePad.com

•  Searchblogs– technoraC.com

– bloglines.com

– blogscope.com

BlogTools

•  SocialNetworking‐OnlineCommuniCes– MySpaceProfile,Friends,Pictures,Music,Videos,TexCng

– FacebookProfile,Friends,Pictures,Music,Videos,TexCng

– LinkedInCareerProfile,Friends&Colleagues,BusinessPresentaCons– PlaxoProfile,Contactdatabase,ConnecContoFacebook– Twi]erProfile,Friendsreceivingyourupdates,Friends&Businessesyou

arereceivingupdatesfrom,ShorttexCng,ConnecContoFacebook

•  InternetToolsexistedpriortoSocialMedia.SocialMediacapabiliCeswereaddedandenhancedtomakethesetoolsmoreenCcing

SocialNetworkingTools

TypesofSocialMediaCollabora-on

•  CollaboraCon–MulCpleusersprovidingcontenttocreaterobustusefulinformaCon

New discoveries

New technologies

What was that Middle Eastern Country they were talking

about?

What was that MySpace

thing Joey mentioned?

Collaborative Encyclopedia

Collabora-onTools

•  Wiki–(pronouncedweekee;Hawaiianforquick)adatabaseforcreaCng,browsingandsearchingthroughinformaCon–  Wikipedia.com‐Openencyclopedia

•  AnyonecanaddinformaCon

•  Vehiclesforbringinginternetcontenttopublic’sa]enCon.ThemoreCmesthearCcleisread,theclosertothetopofthelistitisplaced(raCngsystem)–  Digg.com

–  Mixx.com

•  ProductandBusinessServicesreviews–  EPinion.com‐Read&Writereviewsofproducts–  Yelp.com‐Read&Writereviewsofservices(Restaurants,Accountants,

etc)bytown/region

TypesofSocialMediaMul-media

•  PhotoSharing–  Addpicturestoshare

•  Publicforanyoneontheinternet

•  PrivatebyinvitaConviaemail

–  CopyorOrder–  CommonPhotoSharingsites

•  Flickr.com•  Photobucket.com

•  SmugMug.com

•  Webshots.com

•  VideoSharing–  YouTube.com

•  Addyourown•  Howtovideos•  MoviePreviews

•  Joke&Entertainment•  Sports&News

•  PresentaConsSharing–  Slideshare.com

•  Addyourown•  HowtopresentaCons

Ques-ons