B2B Social Media - Getting started (April 2012)

B2B Social Media

By Clive Roach April 2012

www.Socialmediajedi.info

Getting Started

2

Clive Roach

Twitter

@jedi_roach

Google+

http://gplus.to/CliveRoach

Blog

http://www.socialmediajedi.info

www.socialmediajedi.info



http://www.socialmediajedi.info/


Put the

building blocks

in place.

3

Find and work with

influencers,

discover insights!


B2B Social Media - Getting started

AGENDA Get practical -

Measure &

report along

the way.

Put the

building blocks

in place first

4 www.socialmediajedi.info

5

Social Media groundwork

Develop a social media policy for your staff and agencies

Create a social media strategy and tactical approach. You

can adopt an existing methodology like the Forrester POST

system.

Benchmark social media adoption in your industry.

Create a process to share good practice and early proof

points across the company.

Set up governance to manage multiple accounts and

contracts. Develop dashboards to track success.

Conduct evaluations with internal stakeholders after the first

few projects.


Make your Social channels sticky

Source: Forrester

Research, Inc.,

“BT Social

Technographics®

2011: Age Matters” ,

August 2011

Deliver relevant content

Source: Forrester

Research, Inc.,

“BT Social

Technographics®

2011: Age Matters” ,

August 2011

Roadmapping


Source: Forrester Research, Inc., “Accelerating Your Social Maturity”, June 2011

Roadmapping

Video about Social Maturity


http://www.youtube.com/watch?v=mBzlh-0jZ5s&feature=relmfu


Get practical -

Measure & report

along the way.

“The goal is not to be great

at Social Media.

The goal is to be good or

better at business

because of Social Media”


Where do you start?


Start by finding out which channel is used by your stakeholders


Define a timeline for implementation

Phase 1 Phase 2 Phase 3

.

Step 1 Step 2 Final Results

Map how the channels should be connected to each

other and your other digital online and offline

channels and processes. www.socialmediajedi.info

Manage your Social media communication flow

Paid Activity (campaign)

Amplify

Sustain Prepare

Teasers & Seeding to Fans Community Engagement Influencer Engagement

Shareable Content Interaction Social Ads

Follow up Increased sCRM database


Manage your Social media communication flow

16

YouTube

video

The SXSW event had finished 19 days before the 6th April 2012. The

reach of the tweets containing the #SXSW hashtag was still 273,547

accounts in a random selected 3 hour time period on the 6th April.


http://www.youtube.com/watch?v=yJa9qrxEtqo&



Pinterest – Keep an eye on new channels!


Pinterest interaction

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Track your campaign

Effectiveness in Pinterest

By using Pinerly


LinkedIn Interaction


Google+ interaction Interaction path

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Twitter Interaction

0

1000

2000

3000

4000

5000

6000

21

Twitalyzer,

the leading

tool for

Twitter

metrics


YouTube interaction


23

Leverage tools to help you understand what is being said

in your key markets, and you can also measure the

sentiment that goes with it.

In this example – Oxyme.com

Social media listening tools



Find and

work with

influencers,

discover

insights!

Uncovering influencers

Hootsuite and Cotweet

Find and interact with the people

who have high Klout scores that

are already in your network.

Radian6 influencer widget

This gives you the ability to set

the factors of influence that are

most relevant to you.


Facebook influencer discovery

Socialbakers Analytics PRO. It provides you with a list of

Facebook users ranked by the number of posts or

comments they have made. www.socialmediajedi.info

Linkedin influencer discovery

Customer A made a

recommendation

1,228 impressions , 0.33%

engagement (The percentage of time

members engaged (clicked, liked,

commented or shared) with this

recommendation organically.

Customer B makes a

recommendation

83 impressions 14.46%

engagement 27 www.socialmediajedi.info

Twitter influencer discovery

SocialBro can also help you to find the

stars of your Twitter community www.socialmediajedi.info

29

Pinterest influencer discovery Influential followers

identified with Pinreach…

And Curalate


Influencer discovery With Adobe SocialAnalytics, you can connect social conversations to

business results. Now we can answer this question;

What is social media’s impact on my business?


31

Clive Roach

Twitter

@jedi_roach

Google+


Blog

http://www.socialmediajedi.info





www.Socialmediajedi.info