Welcome to your Sun Campus Ambassador Orientation!
Kick start your club!
5 key principles to success.
Alexander BelokrylovProgram manager, EuropeSun Microsystems
Do you know who they are? They are the Alice and
which way I ought to go from here?
That depends on where you want to get to,
I dont much care where,
Then it doesnt matter which way you go,
Would you like to be as Alice?
Would you like to be as Alice?
NO WE DO NOT!
sportsmen are in very good position they obviously has a goal to
win the competition or climb mountain, If you are going to win you
need to do the same. I make it really simple. It is what you want
to be when you grow up. And the most successful clubs in our
community already did that, each member of those clubs know the
reason of membership.
First of all you need to formalize your thinking and write it
down, You might change it from time to time some new thoughts would
come to your mind, people would suggest you as well. However if it
was not written it does not exists. Usually you statement should
income mission or vision. And that what you can see on the page of
Edinburgh University. We are a sub community aimed at educating
students about importance FOSS and Open Source technologies. We
provide students with trainings access to resources to advance
their career. That mission statement is a guide line what gives you
a framework for implementation. But all of this concentrated on
moving to specific goals and objectives. Mission is something that
provide you a focus. As you now the direction now you need to be
sure that anything you do can be measured, can be changed and can
be improved. You can now set specific goals what you need to
achieve. But far to often there is a problem with objectives. Very
often we do not understand what does goal supposed to be. There is
great guideline to make your goal really really clear and really
achievable. This plan is SMART criteria.
S.M.A.R.T.
Smart goals
S.M.A.R.T.
Specific
First of all goals need to be specific. Grow club is not
specific. Do presentations is not specific goal. Grow club from 20
to 30 members during a month that is specific. Do 5 tech demos
during a spring semester tat is specific
S.M.A.R.T.
Specific
Measurable
All what you do need to be measurable. How otherwise you can
know that you are on the right way? And when you need to make
changes in your strategy as the only strategy purpose is to support
you in tactic goals. If your strategy does not help you now that is
bad strategy
S.M.A.R.T.
Specific
Measurable
Achievable
Let take a look what real and add a little bit to it. Do not aim
to what you can do, aim to what you want even if it is more. If you
aimed to 100 you will get 90 if you aim 80 then 70.
S.M.A.R.T.
Specific
Measurable
Achievable
Results driven
S.M.A.R.T.
Specific
Measurable
Achievable
Results driven
Timely
Timely goals without time lines they are simply fantasies. That
probably will never come to pass.
S.M.A.R.T.
Specific
Measurable
Achievable
Results driven
Timely
So we came to the first principle. To reach anything you need to
have a goal and SMART principle helps you to transform your
fantasies to your goals. And gives you plenty of power to achieve
them
You already have map, that is your strategy what includes
mission statement
And you know where to go using this map as you know SMART
principle to the goal setting. But we are talking only about you.
People do not know about it yet.
Kick start your club!
Where?
Check do you have at your promo items information where you are
going to conduct your club meetings, do people cam understend it if
they from other faculty? Where they could find you to receive an
answers for their questions? Do not you forget to share address of
events, contact data to contact you for clarification details?
Where?
When?
Do you have the information when will event happened? Exact date
and time? If you are doing online activity do not forget that about
people form other timezones define at what time ad at wht time zome
your event is taking place? As well is a good tone to say how much
time it take that people cold plan their time.
Where?
When?
What?
Is there an information what are you going to do? OSUM monthly
meeting it si not enough, SAI introduction is not enought,, JDK 1.7
review is not enough, Glassfish deep dive the same even OpenSolaris
install fest is not enough as well as some people might see those
words the fist time in their life. And hoever you and your friend
are faliliar with progect and product names, people might do not
know what it might be? Unser what questin and show it your mon or
grany. If they could understent what you mean you did a good
job,
Where?
When?
What?
Who?
People need to see specific names. Build you rband. Names are
important. Use your title, You are the Club Leaders. Say it! If you
have other spekers at your events they will be happy to see their
names at your posters and mailing. They would like to promote their
own brands
And finally the most important part.
Where?
When?
What?
Who?
Why?
I said it is the most important question, why is is the smalest
one at my slide?
Where?
When?
What?
Who?
Why?
That is much betterWhy should I come at the time you specify to
the place you invite me to listen to the topic by the expert Jon
Woon? Did you answered my question why should not I go to the pub
instead of your event? Why your event better then others? Why it is
importatnt for me to be at your event and why people why lost it
will regret? Give me a reason to come, to join, to spent their
time.For the club meetings you can write how peoples skills will be
enhanced after the event? What will they be able to do what they
can not do now or how you can help them to help them?
5 W
That is the principle of 5 W you need to use any time you are
doing any announcement, advertisement verbally of by email. At
poster or at University website at OSUM and at lectures/ Does not
matter. For example before the lecture as students will be coming
to class you are able to write Date, time, Place ad topic at the
class desk and answer Why? question verbally
V W
We can use a Rome figure 5 to come to VW check
That is the second principle always do VW check of any
advertisement you do
400 000 times faster
400 times faster
400 000 times faster
humans brain process images then text
Humans brain process images then text.
400 % better
400 % better
Audience recall if presenter used visuals
Audience recall if presenter used visuals. Remember people, that
is a part of our phisiology, could not read a text and receive
audio information. We do not have a multiprocessing
Unfortunately
LEARN
LEARN
SHARE
LEARN
SHARE
BUILD
COMMUNITY
Sun Academic Initiative
Webinars
Project Repository
LEARN
SAI it is a portfolio of webbased extensive tranings on Sun
Technologies.You are able to go through them, and pass preliminary
exam on-line. Detailed information you will find at OSUM leaders
group.If you will be successful, and you would like to receve a
real Sun certification for free, we can provide for you that
opportunity.
Tech team do a webinars
Technical Demonstrations
Install Fest
Club meetings
Evangelize via blogs and community leadership
SHARE
Resources for Tech Demos and student projects
Slides, speaker notes, demo scripts
Promotional templates, collateral, media kits, give-aways
Portfolio of hands-on student projects and activities
Welcome kits
Create a vibrant Open Source University Meetup OSUM (club) and
connect to Sun's online OSUM Community
http://osum.sun.com
BUILD
COMMUNITY
?
?
?
They both die
If they STOP
So we are about finishing the webinar. You knew about 4 key
principles of successful club building. Hopefully you recall them
as you will be planning your activities. And now I would like to
share with you fith one. Be hornest you already know it. That
secret principle is simple and I can discribe it in 3 words.
Make ideas reality
Make ideas reality. You knew it right? As you all come here you
have ideas and you would like to transform them into reality. My
father says there are thousands reasons for not doing things and
only one to do just which to do it. And other key principles will
serve for the 5 one.
S.M.A.R.T.
Make ideas reality
SMART will help you set specific, measurable, achievable,
results driven and timely goals
S.M.A.R.T.
Make ideas reality
VW check help you to distribute information effectively and
promote your ideas
S.M.A.R.T.
Make ideas reality
Learn, Share and Build community is the principle of using
resources you have
S.M.A.R.T.
Make ideas reality
And finally shark keep shark alive. Do not stop!
Thank you
Learn A Lot
Work Hard
Have Fun [email protected] Microsystems, Inc.
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