SOCIAL MEDIA KICK-STARTSocial media services for

businesses

What We Do

“Stryve Group teaches businesses how to leverage social media to

kick-start their marketing and sales efforts”

What is Social Media?

“Social media is the use of technology to build a

relationship of know, like and trust with friends,

colleagues and customers”

Social Has Meaning

“Social Media is about more than tweeting mundane activities, it’s about connecting

with your customer in a direct and meaningful way. No other marketing method allows for a more genuine connection with

your audience.”

Why Bother?

Your Consumer’s Buying Behaviour is Changing

• 93% of B2B buyers use internet search to begin the buying process

• 37% post questions on social networking sites

• 93% of all business buyers believe all companies should be on social media platforms

• http://www.insideview.com/images/social-media-infographic.png

ResultsOur “Jumpstart Plan” will get your company started with social media and will deliver the following results:

• Generate More Leads– Social media will enhance your ability to generate more sales leads and

ultimately drive more revenue to your business. We will show you how to leverage social tools to connect, collaborate and ultimately generate more sales for your business

• Shorten Your Sales Cycle– Get sales quicker! We will work with you to utilize social media to shorten the

sales cycle and drive quicker cash flow. By leveraging social media connection points, you can get your customer to know, trust and like in a shorter time frame.

• Generate More Referrals– Referrals are the easiest and least expensive forms of marketing. We will show

you how to leverage social media to generate more business through referral.

Added Benefits

In addition delivering our main results, our plan will deliver added benefits:

• Optimized Marketing Spend– Social media provides you with a cost-effective way to connect with

thousands of potential customers. Shifting your marketing budget into this low-cost area will drive better results at a lower cost.

• Managing Your Online Brand– We will show you how to effectively social media tools to track and

cultivate your brand online and mitigate negative reviews that could hurt your business.

 • Less Time, Better Results

– Social media is a more efficient marketing vehicle. Our plan will show you how to deliver results with minimal time required.

Social Media Is Working

• The University of Maryland’s looke at the relationship between social media and

small businesses. 45% of surveyed respondents believe their social media

initiatives will pay off financially in 12 months or less.

• Gary Vaynerchuk, author of Crush It, grew his wine business from $4 million to

$50 million using social media.

– Gary found out that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300

new customers, $0 Twitter = 1,800 new customers.

• BlendTec increased its sales 5x by running “Will it Blend” Videos on YouTube

blending everything from an iPhone to a sneaker.

• Naked Pizza, set a one day sales record using social media.  68% of their sales

came from people “calling in from Twitter.”  

• Web host provider Moonfruit more than recouped its $15,000 social media

investment as their Website Traffic soared +300% while correspondingly sales

increased +20%

Sources:– Lee Oden, “Book Review: Crush It by Gary Vaynerchuk,” Online Marketing Blog– Jan M. Rosen, “Be It Twittering or Blogging, It’s All About Marketing,” New York Times, 3/11/2009– Jon Swartz,  “More marketers use social networking to reach customers,” USA Today,  8/28/09

Our Four-Step Process

• Determine Your Social Media Strategy• Get Set Up and Optimized! • Planning Your Content• Managing and Monitoring Your Social

Media Brand

Step #1: Social Media Strategy

• Determine Business Objectives– Allows us to identify business objectives and

specifically how to integrate social media into your current

• Determine Optimal Sales Strategy– This stage allows us to determine which

social media activities will drive the best results for your organization within your current sales process

Example

• Requirement– Industrial products organization required a

social media strategy that solidified their business objective of becoming a thought-leader in offshore sourcing.

• Developed a strategy that provided:– Who to target/interact with:

• Where are your customers and how can you best engage them

– What to target them with:• Content strategy (what to write and when to write it)

Step #2: Set Up and Optimized

Getting Setup & Optimized– We will work with you to set up and optimize all of

your social media accounts. You may have accounts that are currently set up, but we can guarantee they are not being utilized to their fullest potential. •This includes set up and optimization of LinkedIn, Twitter, Facebook, YouTube, Reddit, Tumbler, Slideshare, Webinars and more.

Automation–Fully automating Twitter, Facebook and LinkedIn posts to integrate across all platforms (see next example).

Before and After Example

Content Planning

• What To Write and When To Post It– It’s not as simple as tweeting or blogging.

Results come from a strategy for deploying content that connects with the right customer at the right time.

– We will help you develop an editorial calendar that minimizes your work and maximizes your results. Depending on your business, we can develop a six to twelve month plan of content so you’ll never have to worry about what to write next.

Content Plan Example

Managing Your Social Media

• Managing Your Social Media Brand– There are ways to manage your online brand

by using the right tools and strategies. We will set you up with a social media dashboard and show you the ins and outs of tweeting, posting, linking and connecting to achieve maximum effects.

– Track your brand and impact online– Track your competitors online– Track your customers online

Example: Hootsuite

HOOTSUITE MANAGEMENT TOOL: www.hootsuite.com