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A short set of slides on the upcoming ccAustralia Case Studies Vol. II - Creative Industries Business Models. Presented at the Creative Commons Asia and Pacific conference in Seoul, 4-5 June 2010.
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Remix, Reuse, RecycleCreative Industries Business
Model Case Studies
Jessica CoatesProject Manager, Creative Commons Australia
June 2010
Cultural C
apital by Tam
ar Leaver, http://ww
w.flickr.com
/photos/tamaleaver/2046561465/ available under a C
reative C
omm
ons Attribution 2.0 licence, http://creativecom
mons.org/licenses/by/2.0/deed.en
CRICOS No. 00213J
ccAustralia’s current work
Australian government adoption of CC
Open access principles for galleries, libraries, archives and museums
Business models case studies
(oh, and our v3.0 licences)
Why case studies?
CCau doesn’t have the resources for statistical evidence
So focus on qualitative, not quantitative advocacy tools –
teach by example
“What artists need to see before they can feel confident about the licenses are examples of other[s] taking the
licenses; incorporating them into their practices.”
- OpenBusiness.cc, http://www.openbusiness.cc/wp-content/uploads/2006/11/ACEReport.pdf
How case studies?
Wiki produced collaboratively with
head office - initially 100, now 250
We do as many as we can – also
encourage students and volunteers
(great way of getting across CC)
Use broad range of examples,
prominent and obscure
Use standard template focusing on
models, motivations and outcomes -
interviews and quotes!http://wiki.creativecommons.org/Case_Studies/SomeRightsReserved
Vol. 1 – Building an Australasian Commons
Printed volume adds “legitimacy”
(pretty is important)
60 cases studies from Australia and
region
Categorised by sectors: music, film,
text, visual arts, government,
education, social justice
Good impact – can see in
government reports etc
http://creativecommons.org.au/casestudiesvol1
Vol II - Why CI business models?
One of the areas of most interest/debate
Responds to Australia Council for the Arts digital content report –defines ‘business models’ to include:
– new audiences– new domains– new incomes– new support
http://www.australiacouncil.gov.au/about_us/strategies_2/arts_content_for_the_digital_era
New Audienceshelping creators connect with and maintain audiences
“It delivers news in a totally new way – unprocessed and raw “from the horse's mouth” . . . it believes in the power
of compelling ideas to propel themselves into political
consciousness if they are able to get exposure and be debated” - Scoop Mission Statement, http://www.scoop.co.nz/about/mission.html
Pacific Scoop
http://pacific.scoop.co.nz/ , CC BY-NC-ND
Generic 2.0 Yoko Ono by cliff1066™, http://flickr.com/photos/nostri-imago/2873284890
“Brava to Ms. Ono for introducing her work into the
realm of "open culture," this is a brave and significant step. It makes me very happy to see this kind of dialogue and risk-
taking happen with artists whose legacies and cultural influence are as broad as
hers.”– Xeni Jardin, Boing Boing,
http://boingboing.net/2009/10/14/yoko-ono-embraces-cr.html
New Domainsfacilitating creation, collaboration and experimentation
Yoko Ono Remix Comp
New Incomesmaking money
Nina PaleySita Sings the Blues
Total donations from people who appreciate her giving out free content: $23,000
Profits from her online store which sells merchandise and DVDs: $19,000
Theatrical distribution revenues: $3,000 (out of total box office tally of $22,350)
Additional DVD distribution: $3,000
Broadcast television distribution: $3,000
Revenue from Central Cinema in Seattle which showed the film: $4,000
Grand total: $55,000
- How to Make $55,000 by Giving Away Your Work, Wall Street Journal, http://blogs.wsj.com/digits/2009/11/23/how-to-make-
55000-by-giving-away-your-work/
Screenshot from Sita Sings the Blues, Nina Paley, http://www.sitasingstheblues.com/ , CC BY-SA
New Supportmaking creative practice easier
“What a wonderful little chunk of software. It should be a standard installation at every
paint store. ” - Mr Jalopy,
http://www.dinosaursandrobots.com/2008/10/multicolr-stunningly-elegant-
flickr.html
Idee Multicolr Search Lab
http://labs.ideeinc.com/multicolr/
Thanks
creativecommons.org
wiki.creativecommons.org/casestudies
creativecommons.org.au
CRICOS No. 00213J
This slide show is licensed under a Creative Commons Australia Attribution licence. For more information see
http://creativecommons.org/licenses/by/2.5/au/.
Images in the slideshow are licensed as marked.
Carpeted com
mons by G
lutnix, http://ww
w.flickr.com
/photos/glutnix/2079709803/in/pool-ccswagcontest07 available
under a Creative C
omm
ons Attribution 2.0 licence, http://creativecom
mons.org/licenses/by/2.0/deed.en