Except where otherwise noted these materials are licensed Creative Commons Attribution 4.0 (CC BY)

Paul Stacey, Creative CommonsKate Connors, Hubert Project

19-Nov-2015

Open Business Models

CC & Open Business Models – Phase 1

Building an open source business by Libby Levi licensed CC BY-SA

http://thepowerofopen.org/

http://teamopen.cc/all/

Creative Commons Use Cases & Stories

AnecdotalNo in-depth analysis or

description of replicable model

Elephant in the Room by Bit Boy CC BY

Elephant in the RoomFear of Open

Financial impact – how earn revenue?Business model? Sustainability?

Makes sense for public sector but what about for-profit?A business model will destroy the spirit of openness.

http://creativecommons.org/weblog/entry/45022

Generate interactive set of open business model toolsCreate open business model profiles:

OEROpen AccessOpen dataOrganizations transitioning to open

Analysis & report to show key strategies and tacticsConduct a workshop on open business models

470 co-authors from 45 countriesUsed globally by startups and big corporations.

Start with - What is a business model?

Open Business Models Tools

Business Model Generation Canvas

licensed CC BY-SA

Open Business Model Canvas Remix

https://docs.google.com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit?usp=sharing

Open Business Model Building Block Questions

https://docs.google.com/drawings/d/1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit?usp=sharing

Tool for Analysis Tool for Design

Design Workshops

The Hubert ProjectLearning that Transforms Public

Affairs

The purpose of the Hubert Project is to build professional effectiveness in

public affairs by connecting educators through the creation and

exchange of engaging teaching materials that enhance student

learning.

Purpose

A broad community…

Over 320 users from over 125 institutions

…accessing materials about diverse topics…

53 materials uploaded More under development

…based on a variety of contexts

Mapped using batchgeo.com

Key Discussion Points

• Content creation• Building the user base • Establishing sustainability• Learning & sharing

Key Discussion Points

• Content creation• Building the user base (including students)• Establishing sustainability• Learning & sharing

Institutional Partnership with Hong Kong UniversityBenefits: Sustainability of Initiative, Internationalizing the Curriculum

Customized Training

– Ohio State University– Arizona University– Indiana University– Hertie School of Governance (Berlin)– Build a network of Human Service researchers

and structures by training on content creation & use in alignment with Public Management Research Conference (June 2015)

2013 FellowsJohn Ronquillo Assistant Professor, DePaul

Jessica Sowa, Associate Professor, Colorado

Steven Rathgeb Smith, Professor, DC

Julia Classen, consultant

Barbara Blumenthal, consultant

2014 FellowsJamie Levine Daniel, Doctoral Candidate, John Glenn School of Public Affairs at the Ohio State University

Meghan Jarpe, doctoral student, School of Social Services Administration at the University of Chicago.

Maria Rodriquez, doctoral candidate,  School of Social Work at the University of Washington

Key Discussion Points

• Content creation• Building the user base • Establishing sustainability• Learning & sharing

Academic: Case Teaching Workshops

• American Political Science Association

• NASPAA Fall Conference 2014• Partnership for African Social

Governance Research

• Webinars for User Base

Practitioner: Human Service Partnerships

• Continued growth in practitioner-driven content and users– Partner with other Kresge grantees: case partners, users

• Topical-Based E-Studies– Community engagement– Board effectiveness– Staff cultural competency– Evidence-based practices– Community engagement

Key Discussion Points

• Content creation• Building the user base • Establishing sustainability• Learning & sharing

Key Growth Activities

July 2012- present

Funding Diversification

Kresge…… And

- Earned income for Trainings- Operational Partners & Funding from

Humphrey School- Regional Foundations- Federal government & national

foundations supporting research

Partnership for African Social Governance Research

Key Discussion Points

• Content creation• Building the user base • Establishing sustainability• Learning & sharing

Training & Outreach• Fellows Gathering at

ARNOVA Conferences, (Fall 2013 & 2014 & 2015)

• C-Sloan Online Learning Conference (October 2012& April 2014)

• NASPAA Public Affairs program development conference (Fall 2012 & 2013)

• APPAM Teaching Conference (April 2014)

• Webinars• Customized Training at

Public Affairs Schools– Ohio State University– Arizona University– Indiana University– Hertie School of

Governance (Berlin)• New Partners on

Content Development

Research & Evaluation

• Annual full user base electronic surveys with follow up randomized phone survey

• As user base continues to grow, more in-depth research on faculty growth and student learning outcomes with doctoral candidate (starting Fall 2015)

Open Business Model Canvas

CC & Open Business Models – Phase 2

Building an open source business by Libby Levi licensed CC BY-SA

https://www.kickstarter.com/projects/creativecommons/made-with-creative-commons-a-book-on-open-business

24 examples of exemplary open business models from around the world & across all sectorsAnalysis, themes, lessons learned / replicabilityBusiness plan feedback (22) / Consulting (3) / Work with us (1)

Sarah Pearson

Paul Stacey

78 nominations – voting for 12Selection criteria:• geographic diversity • industry/domain diversity• mix of creators and platforms• no unicorns/business model should be replicable (or at least some

lessons from the model that can be reused by others)• mix of business models (advertising, physical goods, services, live

performances, etc)• CC licensing must be more than incidental to the model• no business model completely reliant on grant funding • must be CC licensing specifically, not software or other open

licenses

https://medium.com/made-with-creative-commons/latest

Work in progress posts

1. OpenDesk2. Lumen Learning3. Cards Against

Humanity4. PLoS5. Cory Doctorow6. Wikimedia Foundation7. WordPress8. Arduino9. Thingiverse10. Open Data Institute11. Amanda Palmer12. Rijksmuseum

12 based on Votes13. Noun Project14. Gooru15. OpenStax16. Your

suggestion?17. …

Next 12

Medium, Outernet, Posiba, OpenWords,

+ …

Startups Section

1. Origin of the business2. Business model3. Pivots and changes you’ve made after initial

implementation4. The role of Creative Commons5. Curation and creation process6. The role of social good7. The role of community8. The open movement9. Partnerships & collaborations10. Measuring success11. Recommendations for others12. Resources

Interviews Explore

1. Universe University2. Community

Development Through Public Art

3. Tumuult Design & Publishing

4. Frank Money – finance tech

5. Inner Circle – coaching and consulting

6. SwissDeCode – genetic food test strip & open food DNA data base starting with beer

7. + …

Business Plan Feedback

1. OERu / Wayne Mackintosh

2. Seats2meet.com & Society 3.0Ronald van den Hoff

3. Michael Lewis

Consulting

1. Association of College & Research Libraries (ACRL)

Work with us

What We’ve Learned So Far

1. CC licensing doesn’t have much in common with the sharing economy – main similarity is making better use of existing resources

2. Open business models generally have a deeper motivation beyond maximizing profit

3. Successful open businesses usually have a compelling social mission. Akin to fair trade or Leeds building. Establish themselves as social enterprises and BCorps.

4. Open businesses usually have an engaged community contributing to the success of the business.

5. Often crowdsource content and/or marketing

Things We’ve Learned So Far

6. Share rewards and financial returns with their community

7. Maximize abundance – eliminate artificial scarcity.

8. Traditional market economics aren’t a good fit. See - Traditional Economics Don’t Make Sense For Open Business Models

9. Gifts rather than commodities.10. Use multiple means of open.

CC & Open Business Models – Phase 3

Coming Soon

Paul StaceyCreative Commonsweb site: http://creativecommons.org e-mail: pstacey@creativecommons.orgblog: http://edtechfrontier.compresentation slides: http://www.slideshare.net/Paul_Stacey

News: http://creativecommons.org/weblogFacebook: https://www.facebook.com/creativecommons

470 co-authors from 45 countriesUsed globally by startups and big corporations.

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