Both magazines are aimed at female audiences, but they both have different target ages.

‘Mari-Claire’ is targeted at a younger female audience, of about 20-30 years old, of which are

interested in fashion and their appearances. This is shown by the clothing that Beyoncé is wearing

on the cover along with the use of language, for example ‘Look Fabulous!’ Shows the audience that

if they read the magazine they could look like Beyoncé. Also the titles for the magazine are in a

bright vibrant red which would catch the eyes of the target audience. It uses plugs to engage the

audience to purchase and read the magazine, ’94 pages of the clothes to give you wow factor’ this

relate to the target audience, making them want to buy the product.

Whereas ‘Good Housekeeping’ is targeted at women aged 30-50, this is shown by them using the

same techniques but in a different way to relate to their target audience. Lorraine Kelly (the woman

on the cover) is wearing most subtle, less showy clothing which would appeal more to the 30-50

year old age range. This magazine also uses plugs to engage the audience, ’20 brilliant decorating

ideas’ this would relate to their target readers rather than young fashion craving women.