By Jessica Lennon

Another publishing company...As part of my research in order to answer the question, “What kind of media institution might distribute your media product and why?” I thought that it would be appropriate to find another publishing company independently. I also intended to

search for the publisher who creates the magazine that inspired me (We lovepop) while creating my own music

magazine.

We Love PopWe love pop inspired me because, after selecting my target audience, it helped me to identify what my audience find interesting and whatattracts them. In addition, while the magazine is not a music magazine, it still gave

me a goodidea of how I should lay out my magazine and

whatcolours will attract my target audience.

After looking into which media company publishes We love pop I realised that it was

not a company that I have already covered so I have decided to use this as my independent

research company too. The name of this company is EGMONT.

EGMONT...Egmont is the UK's biggest children's publisherThey publish only for children: they're their main

focus not a sidelineEgmont Group, Scandinavian in origin, is one of the

world's biggest media companiesThey're a private company owned by a charitable

foundationThey sell more than 25 million books and 12 million

magazines a yearThey are number 2 in the UK children's book

market, number 1 in the character book market and number 2 in magazines

They have a team of more than 200 people based in their new London offices

Their titles and authors are loved by children, parents and teachers

They're “big enough to have an impact, small enough to care”

(Extracted from EGMONT’s website)

Magazines...EGMONT offer a wide range of magazines

with both a varied age range and genre to appeal to large target audiences. The following slides demonstrate just a few examples of this...

Under 7s...

Over 7s...

Specials...

Teen...

Advertising Egmont Magazines offers advertisers a wealth of standard and

tailored creative solutions across their portfolio of 19 titles targeting children from 2-16. Based on a client’s core objectives they can deliver a range of solutions that can provide direct response, data-capture and where necessary product-sampling.

Their solution, based ideas are both innovative and interactive because they know that their dual audience – mums and children are more receptive to messages that offer total engagement and often requiring the child to do something on the page. Depending on the product and target audience, they offer cross-title packages that give you maximum and targeted exposure.

Examples of creative solution formats are advertorials, switch-cover, sponsored editorial, competitions, covermounts and many more besides.

One advertising technique they use on the main EGMOT site is, where you can view the range of magazines they publish they have direct links for each of the magazines to their own individual websites.

A further advertising technique that EGMONT use on their website is to provide customers with the information about where they can buy their products from.