VISUAL MERCHANDISING

Presented By- Sananda Halder Department- MRM College- IISWBM Roll No-2

Different Window Style

Closed back windowOpen back windowStraight front windowAngled windowCorner windowShadow boxWindowless

Closed back window : It has a large pane of glass at the front and a solid back wall and two sides with a hidden door to access the window.

Open back window : These have side walls but no back wall, allowing the interior of the shop to be seen from the street.

CLOSED BACK WINDOW

Store : Reliance Trends, Diamond Plaza Mall

OPEN BACK WINDOW

Store : Wills Life Style , Camac Street

Straight Front : This type of parallels the sidewalk, with its monotony broken only be entrances. The entrances may be recessed into the main floor area, but all the lines are identical.

Angled Front : It is much like the straight front in that it follows a true line but the monotony is relieved by angles away from the sidewalk contour.

Store : Reliance Trends, Diamond Plaza Mall

STRAIGHT FRONT WINDOW

Store : Neelam Chandiwala, Camac Street

Angled Front Window

Corner Window : The window wrapped around a corner . The placement of stock is important because it will be visual from both directions.

Shadow Box : Shadow boxes are small entities, usually found near the entry of a store. It is perfect displaying luxury items like jewellery and watches. Shadow box requires individual lighting.

Windowless : It is wide opening at the front of the store will bring customers into the shop for merchandise easily visible to the passer by.

Store : Zodiac, City Centre, Salt lake

Corner Window

Store : Watch Store, Camac Street

SHADOW BOX

Store : Reliance Digital, Diamond Plaza Mall

WINDOW LESS

THANK YOU