Visual MerchandisingGuidelines for Creating a Display

1. Work from a theme

Create a mood.

Make sure all pieces in the display work together with the theme.

2. Less is more!

Fill the space, but don’t crowd it.

3. Keep merchandise grouped. Don’t spread it out

too far.

Merchandise should be clean & pressed

First step in planning… decide on merchandise to be displayed.

4. Include Accessories

5. Signage

Keep it short.

Easy to read.

Fits theme.

6. Plan for something unexpected

A “spark” that makes people stop and look.

Vary the heights and depths.

Don’t line things up in straight rows.

7.Elements & Principles of Design

Color, shape, line and texture

Use variety & harmony

Balance, Proportion, Emphasis, Rhythm – - pull the eye through the display

8. Details

Hide pins, staples, tape, etc.

Check that everything is clean, including glass.

Double check spelling on signage

9. Display Format Shape Ideas

Step

Zigzag

Pyramid

Goal = Maximize Sales

AttractEngageMotivate

Look at Displays Everywhere!

Your display… Merchandise appropriate to theme

Color Scheme executed

Use of props, creativity

Design principles , flow of design, variation of height & depth

Degree of professionalism, neatness, craftsmanship

Group members’ effort, deadline met, tear down/clean up

Total selling effect, signage included