Visual Merchandising & Display

Chapter 18

Created by Gwen HennesseySomerset Schools, Wisconsin 2007

I need to find a business that can help me with a mailing. I need 200 copies of a document.

Can you see a copy business at this strip mall?

I asked for directions. They told me there was a copy place here near the Subway.

Do you see it?

I still can’t find it.Found the Subway though.

Maybe I’ll park my car and ask directions again inside.

What do you see in front of my car as I park??

What made the CopyCat sign difficult to see?

Do you think they’ve lost business because of their sign?

Using your Study Guide for Chapter #18 provide the business owner with 3-5 tips he/she

can use when designing a new sign.

Next slide shows new signage

Better?