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A portfolio of my skills and experience in marketing and visual display.
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The Stores and Brands represented in this portfolio,
Reserve all rights.The store displays and
inventory in the pictures,Are used with permission.
I love the idea of a mixed category table. So I decided to apply the concept as a wall bay.
A cluster is great to give individual styles and present them in real world groups. We all dress different, I like to show that.
A large display window needs to make a statement. Here I highlighted styles and accessories carrying the Spring Launch
theme.
Bustforms should be dressed like a million dollars. Layers and accessories are key in selling a new style or look.
Clusters need to have depth and height variances.
Marketing and signage are just as important as the products to be
sold.
The right display fixtures not only grab attention, they provide a
way to display inventory to max capacity.
Depth and product clusters help sell groups of items at one time.
This allows you to boost items per transaction and sales for the day.
Highlighting new sales and “hot” items allow guests to get a jump on new trends and even set their
own.
A hand woven, double layered snowflake done for American Eagle during the 2013 Holiday season. The
six foot across snowflake is one of my most favorite
displays I have ever done in a store. I completed a total of two snowflakes, one in
each of the two store display windows, and applied a
window cling, centered over it, to create a unique back drop - center piece for the
window.
Display towers are very useful. From “hot” sale
items to new arrivals, these are great for focused display.
Product neatness and dust-free fixtures are a must.
This is the first time I ever received feedback from a
guest when I had just started working retail. Its nice to
remember what drives my passion everyday to do the
things that I enjoy doing. It is my hope that every guest feels
this way after they have shopped with me.
