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INFORMATION ACCURACY IN AN OMNI-CHANNEL WORLD

Ned McCauley Tyco Retail Solutions

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Mobility  has  changed  retail  forever    

Manufacturer Retailer Consumer Pre 1970 1970 - 2010 2010+

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Source: Cisco Systems

Data from AT Kearney - The Mobile Economy 2013

12 Billion People, processes,

data and things currently connected

to the Internet*

Speed  of  change  

Data from AT Kearney - The Mobile Economy 2013

Data from Global Trends 2030 – National Research Council

Mobile Broadband

Connections 5.1 Billion By 2017

Mobile Data Volume 11.2 Exabytes

Per Month By 2017 66% GAGR

50 Billion Connected objects

By 2020*

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•  Excite me •  Know me

•  Educate me •  Show me

•  Help me •  Tell me

•  Support me •  Enable me

•  Remember me •  Empower me

Consumers  have  not  changed  …  but  EXPECTATIONS  have.  

ENJOY & SHARE DISCOVER ENGAGE TRY BUY

2014 – Kurt Salmon & Associates

GOOD  ISN’T  GOOD  ENOUGH  ANYMORE  …  

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§  What’s  the  difference  between  good  &  accurate?

§  The  key  is  to  be  exact  &  reliable

Good  vs.  Accurate  

Inventory  

Accuracy  

Time  

Inventory  Accuracy  100%  

 

90%  

 

80%  

 

70%  

 

60%  

 

50%  0                                                                                                                                                                                                                                                                                                                                                                                                                                                1  year                                  

Average  Accuracy  

Average  Accuracy  

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§  Make  all  inventory  available  for  sale

§  Drive  brand  image

§  Reduce  carrying  costs

Selling  from  your  database  vs.  selling  from  your  shelves  

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Ability  to  make  trustworthy  promises  will  be  one  of  the  differenPaPng  capabiliPes  shoppers  will  use  to  evaluate  and  pledge  loyalty  to  their  favorite  and  trusted  retail  brands.  

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§  One  version  of  the  truth

§  A  version  of  the  truth  that  is  

trustworthy

§  Accuracy  and  precision  are  mandatory  to  deliver  on  this  promise

Promises  are  built  upon  the  foundaPon  of:  

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§  Pricing  

§  Place

§  PromoKons

Where  will  this  impact  retailers?  

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Availability  of  inventory  and  the  accuracy  /  trustworthiness  of  that  informaPon  is  a  problem  that  Tyco  has  become  expert  at  understanding  and  solving.    

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§  Shopper  Behavior

§  Associate  Behavior

Other  areas  where  similar  challenges  exist  related  to  omni-­‐channel  retailing  

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Supply  and  Demand  vs.  Demand  and  Supply  

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THANK YOU. Ned McCauley

Tyco Retail Solutions