Digital Shopper Marketing 2014 Guide by Shopper Mrk. Mag

The 2014 Guide to Providers

RETAIL & SHOPPER INSIGHTS from Shopper Marketing magazine


SHOPPER MARKETING AGENCIES from Shopper Marketing magazine

Special Supplement – May 2014

• AUGMENT• CATALINA• DIGIMARC CORP.• IBOTTA• MAXPOINT• MERCATUS TECHNOLOGIES• MYWEBGROCER• OWNERIQ• REVTRAX• SCANLIFE• TPG REWARDS• VALASSIS

Featuring these providers:

The 2014 Guide

from Shopper Marketing magazine

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THE 2014 GUIDE TO DIGITAL SHOPPER MARKETING

Product placement is key to your brand’s commercial success. But when the time comes to negotiate this strategic position at endcaps with the store manager, sales reps have no choice but rely on a mix of powerpoint presentations, screenshots, expansive physical mockups and a lot of imagination. Reps have no way to accurately and easily simulate how your displays and packaging are going to look in the store and how much space they will take. It keeps retailers in the dark, leading to sales ine� ciencies and lost opportunities.

CONTACTMickaël JordanCo-Founder & Chief Marketing O� cer

[email protected]

www.AUGMENTEDEV.com

BETTER NEGOTIATE PRODUCT PLACEMENT WITH RETAILERS THANKS TO AUGMENTED REALITY

SIMULATE YOUR DISPLAY & PACKAGING DESIGNS IN REAL STORES Augment is a mobile app to simulate displays and packaging in real stores, in their actual size, thanks to the mindblowing power of augmented reality. During a store walkthrough, and by simply hold-ing their tablet or smartphone, sales reps can place the life-size display or packaging design where it is intended to be, capture their in-store simulation, share pictures with the store manager, get immedi-ate placement approval and close the deal at light-ning speed. Whether you are a brand, manufacturer or agency, Augment is going to drastically improve your sales and design process. Watch Augment in action on augmentedev.com

PRODUCTS & SERVICES• Augment app on iPad,

iPhone & Android

EXPERTISEWe are experts in in-store simulations in augmented reality, with a strong focus on:

• Virtual product placement

• Virtual prototyping

• Print marketing campaigns

AT-A-GLANCE

BOOST SELL-IN. SAVE MONEY ON PROTOTYPING. MAJOR CLIENTS• L’Oréal• Disney• Smur� t Kappa• Bemis• GoEast

WHAT WE DOAugment is a mobile app to simulate merchandising displays and packaging in their actual size in a real store, thanks to the mindblowing power of Augmented Reality. Augment allows sales reps to boost sell-in and enables marketing and design teams to try new designs in stores with no physical mockups.

INDUSTRIES SERVED• Brands• Display & Packaging

Manufacturers• Agencies

Boost sell-in. Augment is an e� cient simulation tool for sales reps to convince store managers, better nego-tiate in-store visibility for your products, and generate additional revenue.

No more physical mockups. Augment allows marketing and design teams to quickly evaluate the visual impact of their new display and packaging designs in a real store. Augment speeds up your design and pro-duction process, and reduces the need to produce and ship physical mockups.

Get started:

1. Download the free Augment app on your iPad, iPhone or Android device.

2. Upload your 3D models of displays and packaging on augmentedev.com. You don’t know how to get the 3D models of your products? Ask your design team, creative agency or manufacturer to upload them for you.

3. Simulate your 3D models in a real store. Print the universal Augment tracker on augmentedev.com. Place it on a shelf to simulate your 3D packaging. Or simulate your 3D display on the ground with no tracker at all.

Watch a video and learn more on augmentedev.com

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Watch a video on augmentedev.com Contact us for a live demo 929 999 1785 [email protected]

Test Augment now. Download the Augment app. Select SCAN. Scan this page to simulate a 3D display.

Simulate life size displays and packaging in real stores, in augmented reality.

Get immediate design and placement approval during a store walkthrough.

BOOST SELL-IN. SAVE MONEY ON PROTOTYPING.

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Our direct, addressable media networks deliver advertising and promotions based on a consumer’s purchase behavior, resulting in more e� ective media, higher li� and greater loyalty.

• Personalized mobile coupons and promotions – In� uence shoppers at the shelf through Catalina’s unparalleled mobile commerce platform driving over $1B in CPG retail sales annually.

• Targeted digital and mobile advertising – Leverage the largest media networks optimized for CPG Brands to drive awareness through integrated, omni-channel media with Catalina BuyerVision®.

• Personalized in-store digital media – Personally engage over 280 million shoppers with highly relevant media that has an unparalleled 80 percent readership rate.

CONTACTAngela TaylorExecutive DirectorBrand Development877.210.1917

www.catalinamarketing.com

MORE THAN JUST PROMOTIONS. PERSONALIZE YOUR ADVERTISING — AT SCALE.

What Makes US DifferentDigital Advertising from Catalina targets consumers based on their known purchases and a� nity for a particular brand or category—the very same consumers most important for growing your franchise. Targeting consumers in this way helps deliver a higher return on ad spend (ROAS) and minimize the waste associated with demographics-based advertising.

Utilizing our personalized digital media networks, and leveraging two years of purchase history on 280 million consumers, we target equity messages to consumers based on their purchase preferences. Consum-ers appreciate our personalized advertising and promotional messages because they’re relevant and speci� c to their needs and wants. As a result, our exposure rate to your target audience is much higher compared to demographics-based targeting, resulting in improved awareness and increased brand equity.

With Catalina, you minimize purchase subsidization and reach only the right audiences resulting in increased ROI/ROAS and greater value for your media dollar through:

EXPERTISECatalina’s personalized digital media connects shoppers to the brands we know they want. We target consumers with the right behavior-based message when it’s most impactful, via the digital channel that’s most likely to reach them—mobile, online, even in the store.

AT-A-GLANCE

WHAT WE DOOnly Catalina knows the evolving purchase history and individual needs of more than 75% of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.

WHO WE AREWith the world’s largest shopper purchase history database driving all personalized media across our networks, we drive li� and loyalty for the world’s leading CPG brands and retailers.

YEAR FOUNDED 1983

Deeper Consumer Insight – We are able to identify your highly loyal con-sumers, as well as those who may be at risk, and those who represent the best opportunity for you to grow your brand.

Unrivaled Scale – Reach up to 280 million shoppers in-store, and millions more online via the largest CPG Digital Media Network in the U.S.

Unmatched Mass Personalization – Target consumers individually based on their transaction behavior or their purchase history.

Closed-loop Measurement Based on Sales – We deliver insight into the im-pact and e� ectiveness of our media programs based on in-store sales, en-abling you to know the true bene� t to your brand.

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@catalina

Every consumer has their own unique set of buying behaviors, or BuyerGraphics®. It’s our insights into a shopper’s purchase behavior that enable Catalina to personalize the consumer’s path-to-purchase through mobile, online and in-store networks by leveraging

the evolving purchase history of more than three-fourths of American shoppers.

Engaging the Selective Shopper StudyVisit catalinamarketing.com to download your copy of the study and discover how Catalina can help retailers and brands understand shoppers and engage them across multiple channels, inside and outside of the store. Or call 1-877-210-1917 to learn how you can start influencing your customer’s path-to-purchase and drive lift and loyalty for your brand.

Engaging the Selective Shopper StudyVisit can help retailers and brands understand shoppers and engage them across multiple channels, inside and outside of the store. Or call 1-877-210-1917 to learn how you can start influencing your customer’s path-to-purchase and drive lift and loyalty for your brand.

GOSSIP MAGAZINE

CAT LOVER

VEGETARIAN

LIQUID EYE-LINER

Identify Once, Engage Anywhere

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CONTACTMatthew SzerencseMarket Development [email protected] 503.469.4681

www.DIGIMARC.com/RETAIL

Digimarc Applications

Our VisionAll of Digimarc’s solutions re� ect a uni� ed vision of enriching every life via pervasive, intuitive computing. We accomplish this by creating a new means of communication – based on digital watermarking technology– that can be embedded into media and objects, allowing computers and digital devices to see, hear and engage with the world around them much like people do. � e result is that consumers and organizations can easily access digital content when, where and how they want it.

WHO WE AREDigimarc is a well-capitalized, publicly-traded company with a long history of large-scale deployments. Our world-renowned technology is widely used in television, radio, publishing, government IDs and global currency. Our key technologies are protected by our large, high-quality patent portfolio.

AT-A-GLANCE

MAJOR CLIENTS• Ford Motor Company• Costco• Avon • US Bank• Time Inc.• Hearst Corporation• Condé Nast

WHAT WE DODigimarc enables brands and retailers to leverage one technology in print, audio, television, and packaging to drive deeper mobile consumer engagement at every touch point throughout a shopper’s journey.

YEAR FOUNDED 1995

TESTIMONIAL“By incorporating Digimarc IDs into images in the 2014 Ford Mustang brochure, we could bring drivers closer to a live action experience, giving readers the ability to virtually test drive the car and have other � rst-person experiences long a� er they’ve le� the dealership.”

David Latcha, Latcha+Associates

• Initiate print-to-mobile and audio-to-mobile experiences

• Protect, identify and track digital � les

• Authenticate content and objects

• Monitor broadcasts and Internet distribution

• Manage digital rights

• Deter counterfeiting and piracy

• Ensure document security

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Introducing the Answer to Your Omni-Media Campaign Needs

To view Digimarc’s complete omni-media solution in action, visit: www.digimarc.com/omni

TRY FOR YOURSELF! Launch the Digimarc® Discover app and focus the camera on the images below to view Digimarc’s omni-media solution in action.

Packaging, print, audio and video — Digimarc provides brands and retailers with one technology to facilitate mobile engagement at every touch point throughout the shopper’s journey.

Every component of a marketing campaign — print ads, catalogs, direct mail, television and radio commercials, retail signage, product packaging and more — can be made interactive to facilitate deeper consumer engagement, build brand loyalty and drive immediate purchase opportunities.

IN THE STORE

ON THE GO

AT HOME

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Ibotta builds tools to empower consumers and marketers alike. We’ve done this by completely reimagining the way consumers interact with their favorite brands, and o� er it as a pay per purchase model to our clients, ensuring that marketers only pay when their engagement results in a unit sold. Our mobile experience replaces couponing with fun game-like interactions, and gives the consumer exactly what they want—real cash rewards instead of credits or points.

CONTACTKane [email protected] 303.593.1633

www.ibotta.com

RGB: 243 / 107 / 120CMYK: 0 / 73 / 39 / 0HEX: #f36b78

RGB: 95 / 73 / 66CMYK: 51 / 62 / 64 / 39HEX: #5f4942

WHAT WE DO

WHO WE AREWe’re innovators, building a technology company to simplify the daily life of a consumer. Ibotta came to life when we realized the acute need for an exceptional approach to connecting brands, retailers, and consumers through mobile technology. We believe marketing must be personal, contextual and most of all, mobile, in order to engage people whenever and wherever they are. Even as one of the furthest reachingand most frequently used mobile applications in the U.S, we’re still generating highly targeted, customized brand engagements with each of our users. Our dedication to fresh and relevant content keeps our users active and coming back for more.

KEY EXECUTIVESBryan Leach, CEOLuke Swanson, CTOKane McCord, VP Bus. Development

AT-A-GLANCE

YEAR FOUNDED 2011

INDUSTRIES SERVED• Grocery (CPG)• Consumer Electronics • Dining & Entertainment • Health & Beauty• Fashion & Apparel • Home Improvement

PRODUCTS & SERVICES• Ibotta is a free consumer mobile

shopping application used by the world’s leading brands and retailers to drive sales both in-store and online.

• � e 16th most frequently used mobile application in the U.S., and the furthest-reaching mobile technology in the US grocery and CPG market.

• Features rebates on 500+ of the world’s leading CPG brands, including all 10 of the largest CPG � rms in the USA.

• Drives mobile brand engagement with fresh, relevant content and game-like interactions.

• Delivers highly targeted, customiz-able messages and retailer exclusive o� ers at more than 100,000+ U.S. store locations based on shopper geo-location and past purchase behavior.

WHAT MAKES US DIFFERENTIbotta is transforming the way leading CPG brands and retailers think about advertising on mobile. Gone are the days of assumption-laden models to prove advertising ROI, and gone are they days of communicating brand bene� ts with massive televisions buys (thanks, DVR). With Ibotta’s 100% pay for performance model, brands and retailers only pay when a purchase is actually made, generating real, de� nitive ROI for every client. Not only can Ibotta tell you how many units you’ve moved, but we can also tell you who bought your product, how many times, when and where. It doesn’t get any better than that.

MAJOR CLIENTS• Proctor & Gamble Co. • ConAgra Foods Inc. • Kimberly-Clark Corp.• � e Coca-Cola Company • General Mills Inc. • Walmart • Target • Whole Foods Market • Best Buy• Burger King

“I don’t coupon, but I can do this.”TechCrunch

“Take a picture of the receipt, and I’m going to get cash back. Pretty remarkable…” Good Morning America

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Redefi ning pay for performance with the furthest reaching and most widely used mobile technology in the US grocery and CPG market. ibotta.com

Stop paying for clips and prints.

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MaxPoint’s proprietary Digital Zip® technology o� ers advertisers hyperlocal precision for digital ads and scales this precision to the national level.

We start by mapping the United States into more than 34,000 unique Digital Zips, or neighborhoods. For each campaign, we layer demographics, purchase and interest data, store radius information, and other insights to determine which Digital Zips contain likely purchasers of a product. We then run digital display, video, and mobile ads on brand-safe sites, targeting shoppers in these ideal neighborhoods located near key retail partners.

� roughout a campaign, we monitor, optimize, and measure performance by digging into key analytics like sales li� data. Using these rich, real-time insights, we help advertisers continually expand their digital advertising knowledge and execute smarter campaigns.

As a key technology partner for the industry’s most e� ective digital campaigns, you’ll � nd us in every stage of the process, from discovery and planning to execution and measurement.

CONTACTRyan BrittonDirector of Shopper [email protected]

Matt KnustDirector of Shopper [email protected]

www.maxpoint.com

Shoppers Buy Locally. We Reach Them Digitally. You Profit Universally.

Link Digital Advertising with Inventory Data to Anticipate and Accelerate Demand.

What if you could an-ticipate what shoppers want and when they need it most, then ad-vertise to them online based on what’s avail-able at local stores?

MaxPoint’s hyperlocal digital advertising technol-ogy makes this possible. We sync distribution with advertising, so you no longer have to wait until 70% of stores have your new product in stock before turning on your national campaigns. By linking real-time store inventory data to hyperlocal digital advertising, we help you reach the right neighbor-hoods with the right shoppers for your new prod-

ucts. � at means your products never go unsup-ported once they reach retailers.

� is smarter, more proactive advertising changes the way brands launch new products. By anticipat-ing demand down to the store level, you can move inventory faster than ever by creating immediate awareness of product availability and in-store pro-motions. And because this technology scales easily to draw real-time shelf data from stores across the nation, your campaigns have neighborhood-level insight to ensure you never miss a sale.

MaxPoint can help you take control of your sales by syncing store inventory with hyperlocal digital ad-vertising. Visit www.maxpoint.com to learn more.

EXPERTISEWe combine the precision of hyperlocal advertising with the scope of regional and national campaigns. By rapidly scaling neighborhood-level targeting to reach interested audiences across the country, we help shopper marketers engage crowds of shoppers with every digital campaign.

AT-A-GLANCE

WHAT WE DOMaxPoint’s Digital Zip® technology pinpoints an advertiser’s target audience in neighborhoods across the country. We make it easy for shopper marketers to strengthen their current initiatives with digital ads that drive purchases at key retail partners.

WHO WE AREMaxPoint provides brands and retailers with a scalable hyperlocal digital advertising solution. We’re a technology company that uses data and analytics to help shopper marketers make smarter advertising decisions.

INDUSTRIES SERVED• Consumer Products• Retailers • Agencies

PRODUCTS & SERVICES• Foot Tra� c: Target ideal local

shoppers to boost in-store sales at retail locations.

• Product Launches: Link store-level intelligence with targeted digital advertising to move new products.

• Event Promotions: Grow brands with targeted digital promotions that drive shoppers to speci� c event locations.

We Make Hyperlocal Digital Advertising Smarter and Scalable.For MaxPoint, hyperlocal digital advertising is more than targeting a tight location. From the beginning, we’ve refused to sacri� ce campaign scale for precision. � is led us to create a digital advertising solution that equips a shopper marketer to engage interested audiences across the nation with every campaign. By reaching crowds of ideal shoppers with targeted ads that drive them to nearby retail partners, we help li� sales, maximize market share, and move inventory faster than ever.

And we’re not stopping there. MaxPoint is dedicated to advancing our hyperlocal digital advertising products, constantly re� ning our analyt-ics to include real-time store inventory data and dynamic campaign optimization. We aim to be the top digital advertising partner for shopper marketers, o� ering the only hyperlocal digital solution that scales to the regional and national levels.

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Our holisitic approach to solving the challenges today’s grocers are facing in digital is unique in the grocery industry. We are a team of passionate, customer-focused so� ware developers dedicated to the grocery industry. We understand the importance of all facets of the organization working together to deliver seamless digital brand experiences to customers and e� cient, intuitive operational solutions for grocers.

Our Platform enables grocery retailers to manage:

• Omni-Channel Shopper Tools – Web, Mobile & Tablet

• eCommerce

• Order Management & Ful� llment

• Store Systems & 3rd Party Integration

• Data Management & Analytics

• Strategy & Technology

CONTACT60 Adelaide St. East, Suite 700Toronto, Ontario416.603.3406

Jay Sweeney [email protected]

www.mercatustechnologies.com

WHAT MAKES US DIFFERENT

INDUSTRY ACCOLADESPrice Chopper was recently awarded the Mobile Tech Innovation Award by Progressive Grocer. � e Pro-gressive Grocer Tech Innovation Awards program recognizes outstanding technology that’s innovative, produces veri� able results and achieves speci� c business goals related to customer-facing online, social media and mobile initiatives. Mercatus developed Price Chopper’s award-winning technology in collabo-ration with the experts at Price Chopper.

KEY EXECUTIVESSylvain Perrier, President & CEODave Conte, Chief Financial O� cerBohdan Zabawskyj, Chief Technology

O� cerJay Sweeney, Vice President, Sales &

Marketing

AT-A-GLANCE

CARTFLYER

SHOPPINGLISTS

COUPONS

MEAL PLANNER

RECIPESSINGLE SIGN-IN

WHAT WE DOMercatus Technologies is rede� ning the digital experience within grocery through its Mercatus Integrated Commerce™ platform. We build exceptional solutions that solve the challenges today’s grocers face in digital that add value to customer experiences and drive results.

WHO WE AREWe are innovative, customer-centric so� ware developers and thought partners. We are dedicated to revolutionizing the way grocers approach digital to add value to their customer’s shopping experiences.

INDUSTRIES SERVED• Grocery

PRODUCTS & SERVICESOur Platform enables grocery retailers to manage:• Omni-Channel Shopper Tools –

Web, Mobile & Tablet• eCommerce • Order Management & Ful� llment• Store Systems & 3rd Party

Integration• Data Management & Analytics• Strategy & Technology

THOUGHT PARTNERSHIPSylvain Perrier, President and CEO, Mercatus Technologies, is a strategic thinker and technologist. Sylvain has exceptional retail technology knowledge and expertise, is a respected grocery industry authority and seasoned speaker. Dx3 Digital Marketing Conference, National Retail Federation (NRF) and TopSource are among a few of Sylvain’s most recent speaking engagements.

MAJOR CLIENTS• Food Lion• Price Chopper• Sprouts Farmers Market

“Partnering with Mercatus to tap into their retail industry expertise and insight has been pivotal to our digital engagement strategy. Our customers seek technology solutions to help them simplify their busy lives, so Price Chopper works to empower them with multiple digital channels to be more e� cient—anytime, anywhere.”

Heidi Reale, Director of Shopper and Digital Marketing, Price Chopper

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We UNDERSTAND grocery shoppers. For 15 years, we have worked with the nation’s leading grocery retailers and CPG brands to build connections, drive loyalty, increase basket size and attract new customers.

• Largest, most powerful grocery media network

• Reach consumers 100% focused on groceries

• More than 200+ CPGs rely on MWG’s robust ad platform

• In� uence consumers in the planning and purchase mode

CONTACTDan VanchieriSenior Vice President, National Sales

Gregg VincentVice President, [email protected]

www.MYWEBGROCER.com

AUDIENCE

TARGETINGWe help you break through the noise and TELL YOUR STORY. We are one of the few ad-targeting platforms with � rst-party data on consumers planning and buying groceries every single day. Why guess with your targeting? We will place your brand in front of a curated audience of shoppers near your store, seeking your products, already in purchase mode.

MWG tools include:

• Custom brand storytelling solutions

• Screen planning digital platform for consumers to build a shopping list

• Recipes, coupons, product videos and promotions to reach consumers while they are digitally shopping at their local grocery site

• Multi-channel touch points allow you to seamlessly connect with shoppers on email, desktop and mobile

• Audience extension modeling and the ability to build new custom audience segments to e� ectively � nd other like-minded customers

PRODUCTS & SERVICES• Largest online grocery media

network• Brand and shopper campaigns• Custom brand storytelling solutions• Multi-platform ad delivery capability• Advanced post-campaign reporting

AT-A-GLANCE

Hyperlocal Content Solutions

MAJOR CLIENTS• Kroger• Albertsons• Bi-LO Holdings• ShopRite• Giant Eagle• Unilever• Kellogg’s• Procter & Gamble• Nestlé• McCormick

WHAT WE DOMyWebGrocer is the leading provider of digital grocery services, driving digital connections between consumers, retailers and brands. Our full suite of shopper marketing services is supported by a comprehensive technology platform; while our data bridges the gap between online and in-store, providing valuable insights to o� ine purchase trends and behavior.

MWG manages digital solutions for more than 140 grocery retailers, representing 10,000+ stores and 200+ major CPG brands.

What makes MWG di� erent? Working with our 140 retail partners, solely focused on grocery, we have your customers’ behavior down to a science. We leverage our large assets of digital and in-store data to connect the dots and put your product in the right place, at the right time, allowing you to market to consumers on a 1:1 basis. And we don’t stop there – our insights and reporting can measure the impact of your campaign and connect digital media to o� ine buying behavior.

Our data team bridges the gap between online and o� ine, by harnessing the power of intelligent analytics.

• Smarter, sophisticated, more relevant o� ers

• Personalized and targeted to speci� c consum-ers based on known criteria, shopper behavior and previous engagement

• Comprehensive reports provide more insight into speci� c campaigns

• Our sales li� analysis measures in-store im-pact and informs optimization strategies

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The Path to Purchase is not a straight line

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MWG’s digital solutions help Grocers & Brands navigate the path to success

Your consumer is dynamic. They live in a busy world, which makes the way they shop

increasingly more complex. MyWebGrocer understands there are multiple Paths to Purchase,

so we strive to enhance their grocery shopping experience daily, whichever digital path they choose.

We work with the nation’s leading grocery retailers and CPG brands to build connections, drive loyalty,

increase basket size, and attract new customers. And we don’t stop there—our insights and reporting

can measure the impact of your campaign and connect digital media to offl ine buying behavior.

Find out how MWG, one of the largest online grocery marketplaces, can activate your brand

throughout the path to purchase. Call 888.662.2284, email [email protected] or visit us on the web at mywebgrocer.com/path.

CHICAGO | DALLAS | VERMONT | NEW YORK | LONDON | DUBLIN

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It seems like everyone is talking about this thing called “programmatic buying.” Some analysts have it on a growth path to account for 53% of all digital advertising in the next few years. But what the heck is it, and why should shopper marketers care?

Moving past the ad tech rhetoric, using OwnerIQ’s unique programmatic solution enables brands to target their online ads, across the web, to in-market shoppers who have recently visited and browsed products on their key retailers’ websites.

Now brands can get their message in front of the audiences that matter, retail shoppers, with greater accuracy and no waste. � ey can keep their SKUs top of mind by staying in front of these audiences along their digital path to purchase.

CONTACTCharlie GuevaraVP CPG [email protected] 973.703.3754

www.owneriq.comPath to Purchase Media

Programmatic Buying Has Come to Shopper Marketing… So What?

WHAT MAKES OWNERIQ DIFFERENTOwnerIQ has amassed the largest database of active in-market shoppers on the web. � is is not a pool of passive, in-active “look alike” models based on even a smaller pool of shoppers. � is is 200 million active shoppers who recently browsed a product and brand on an e-commerce or shop-ping website. � is is a database derived from 300 direct partnerships with major retailers, manu-facturers, and shopping comparison sites. � is is a program that will show you true impact of your ad dollars on purchase intent at retail.

OwnerIQ is a more effective solution for adver-tisers to address consumers in the digital path to purchase.

“By aggregating millions of online audiences that visit retailer and product websites we are able to intercept shoppers at key stages of the decision process. When you combine this opportunity with a channel like search, we can essentially own a shopper’s entire online path to purchase.”

Adam Kasper, Chief Media O� cer, Havas Media, NA

“By bringing programmatic systems to the discipline of shopper marketing, OwnerIQ is creating digital activation points during key phases of the shopper’s path to purchase. � is highly targeted and transparent approach equals more quality prospects connecting with advertisers’ brands.”

Brandon Berger, Chief Digital O� ce Worldwide, Ogilvy & Mather

AT-A-GLANCE

WHAT WE DOOwnerIQ’s solution brings the power of programmatic buying to the world of shopper marketing. We enable brands to target their online ads, across the web, to active shoppers who have recently visited and browsed products on their key retailers’ websites.

WHO WE AREOwnerIQ is pioneering the concept of Path to Purchase Media. We transform billions of online shopping behaviors across 300 major retailers, manufacturers and e-commerce websites into targeted and scalable advertising solutions for today’s shopper marketers.

INDUSTRIES SERVED• CPG• Consumer

Electronics• Appliances

• Home Goods• Gaming• Automotive

PRODUCTS & SERVICES• Product launches: Target your

messaging to the people that matter: retail shoppers. � is program will generate awareness of a new product quickly among shoppers who have browsed products on national and regional retail websites.

• Shelf space protection: Keep your SKUs top of mind by staying in front of retailers shoppers where they spend most of their time: online! � is program is designed to help brands grab greater digital share of voice among their retailers’ audiences.

• Purchase intent measurement: See the impact of your dollars. Our reporting suite enables brands to measure the impact of their campaign to drive purchase intent among speci� c retailer audiences.

Wondering what “programmatic buying” means but are afraid to ask?

Visit us at www.owneriq.com/dsm and watch a quick video on programmatic shopper marketing 101.

Now brands can get their message in front of the

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RevTrax allows shopper marketers to execute secure, measurable retailer-speci� c coupons. Marketers can better understand who’s engaging, where they’re coming from, how they’re sharing and which retailers they’re engaging with. � ey can understand which digital channels, marketing tactics, and executions drive the strongest performance for each consumer at each individual retailer.

RevTrax single-use coupons can be redeemed at speci� c retailers, scanned o� a mobile faceplate or via a print-at-home coupon. � is mobile coupon technology allows shopper marketers to go beyond the in-store shelf and execute mobile coupons with one-time-use barcodes at many key retailers.

Key capabilities include:

• Social Shopper Marketing: Use OpenShare® to add a social sharing component to print-at-home and mobile shopper marketing o� ers. Identify your biggest advocates and attribute retailer-speci� c o� ine sales to social users and channels.

• Retail-Centric Analytics: RevTrax combines online engagement data with o� ine retail data. Our highly detailed analytics gives marketers retail-centric promotion intelligence across all channels and devices.

• SmartOff ers™: Target print-at-home and mobile coupons based on prede� ned rules to deliver � exible, 1-to-1 shopper marketing o� ers. Campaign rules can be based on previous coupon engagements, geographic information, paid or owned media conditions, past transaction data, CRM conditions and more.

• Coupon Selector: Serve multiple coupons to consumers on a single page or smartphone. � e coupon portal can feature o� ers across brands or retail partners with one uniform aesthetic.

• SmartLinks®: Expand your shopper marketing programs across devices. SmartLinks detects the consumer’s device and instantly serves up the o� er optimized for mobile, tablet or desktop.

• Confi gurable Security: Customizable security options ensure your shopper o� ers are only reach your intended audience, mitigating fraud risk.

CONTACTMel LiebergallVP, Channel & Partner [email protected]

www.revtrax.com

Digital Shopper Marketing Capabilities

WHAT MAKES REVTRAX DIFFERENTRevTrax connects online engagement to o� ine retail sales, providing unparalleled data and action-able insights. Our digital coupon platform provides retail-centric marketing intelligence across all digital channels – mobile, social, loyalty, paid search, email, display – and all devices, at a transactional level.

As marketing communications increasingly go digital and omnichannel, marketers are looking to get a better � x on what’s working and why. While impressions and click-thru rates provide some vis-ibility, what’s been missing is the ability to capture digital’s impact on sales. RevTrax’s platform solves that by e� ectively “mapping” an o� er’s digital jour-

ney all the way through to the point of purchase. By doing so, RevTrax makes it possible to measure and optimize digital promotional activity based on retail sales, going a layer deeper than previously available. In other words … RevTrax makes digital “transactional.”

Now shopper marketers can execute retailer-speci� c coupons on a secure and measurable basis. RevTrax leverages a retailer’s native coupon system to deliver a solution to brands that drive shopper results. Brands typically distribute these retailer coupons in owned and paid marketing channels to drive maximum results for their retailers.

KEY EXECUTIVESJonathan Treiber, CEO & Co-Founder Seth Sarelson, COO & Co-Founder Mel Liebergall, VP, Channel & Partner Dev.

AT-A-GLANCE

WHAT WE DORevTrax is an omnichannel promotions platform that empowers marketers to drive and measure online-to-o� ine sales using cross-channel digital coupons and o� ers. Our scalable enterprise solutions provide retail-centric marketing intelligence across all digital channels and devices.

WHO WE ARERevTrax is a strategic, trusted business partner who develops enterprise-class business solutions that drive commerce and deliver actionable insights – with the ability to bridge the gap between online activity and o� ine sales.

INDUSTRIES SERVED• CPG• Retail• QSR

PRODUCTS & SERVICES• Social Shopper Marketing• Retail-Centric Analytics• Rules-Based Coupon Technology• Coupon Portals• Multi-Device Detection• Con� gurable Security

Social Shopper MarketingOpenShare® adds a social sharing component to print-at-home and mobile shopper marketing o� ers. Capture heavy in� uencers of purchase activity at par-ticular retailers and identify your biggest advocates by retailer. Track purchase activity by social channel and retailer and then re-target heavy in� uencers.

MAJOR CLIENTS100+ National Brands, including:• Chobani• H.J. Heinz Company• Kimberly-Clark Corporation• P� zer Consumer Healthcare

RevTrax_2014_vfinal.indd 1 4/7/14 11:00 AM

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With ScanLife, you engage with mobile shoppers on their terms, whenever and wherever they’re inter-ested. � ey’ll connect with you on products they’re considering, signs they’re passing, drink cups they’re holding and magazines they’re reading. Wherever shoppers are, your brand can be there, too.

Let’s face it. Getting an invitation to communicate with your shoppers on their most personal device isn’t easy. So, when you have their attention, you need to deliver relevant content that will make their life better. Now you can personalize your conversation with ScanLife.

Personal, relevant messages promote deeper rela-tionships with shoppers, leading to increased sales, loyalty and customer satisfaction

Our platform gives you the ability to dynamically change the conversation in real-time, based on various data points from the individual shopper.At the moment of a ScanLife-powered shopper engagement, you immediately know:

• Th e language she speaks• Th e exact time she shows interest• Th e location where she’s shopping• Th e age bracket she falls into• Th e number of times she has inquired • And dozens more valuable data points

CONTACTAdam Gold, VP [email protected] x 223

Cara Dimkich, Dir. of Client Services [email protected] x 225

www.scanlife.com

DELIVER MORE THAN JUST MOBILE: MAKE IT PERSONAL AND RELEVANT

MAXIMIZE YOUR INVESTMENT WITH DETAILED SHOPPER DATAScanLife’s analytics provide the information you need to get closer to your shoppers and create campaigns that matter. You’ll deliver richer, personalized experiences that enter-tain, educate and engage, all leading to better conversions. Our tool allows you to understand your shoppers, measure their interest, and adjust content messaging in real-time. From a user-friendly charting dashboard, or an automated email delivery, you’ll view data from every ScanLife engagement. • Compare campaigns: look at activity across your promotions to understand messaging and media

e� ectiveness in one glance• Gain user retention: compare the distribution of new vs. returning users to gain more loyal shoppers• Go deeper: drill down on speci� c areas to understand your impact in certain cities, demographics, time

of day and more • Get more demographics: In addition to gender and age, optimize your targeting with additional infor-

mation such as native language

PRODUCTS & SERVICES• Trigger Agnostic Mobile

Engagement Platform• mPromo: Mobile Couponing Services• mVision: Data & Analytic Insights

and Advanced Reporting • Mobile Shopper Retargeting• Mobile Site Builder• Mobile Scanner App API/SDKs

AT-A-GLANCE

MOBILE MARKETING WITH THE FUTURE IN MIND

WHAT WE DOScanLife is a suite of mobile engagement solutions used by brands and retailers to deliver one-to-one contextually relevant conversations to mobile shoppers. Backed by actionable insights and analysis, ScanLife connections are dynamic and highly personalized to the who, why, what and where of each individual shopper. Companies around the globe use ScanLife to create, manage and monitor engaging mobile experiences.

INDUSTRIES SERVED• Consumer

Packaged Goods• Retail • Foodservice/QSR• Entertainment

• Beverage• Automotive• Media• Health & Beauty• Publishing

When you choose ScanLife, there’s no need to delay your marketing plans due to the uncertainty of what might come in the next month or year. Based on a universal technology environment, our platform is

designed to deliver the latest mobile innovations for your business —whether they’re available today or coming along in the future.

WHO WE AREWe are a global leader in developing mobile engagement solutions that help marketers power intelligent shopper connections between the physical and digital worlds. Clients use the ScanLife platform to maximize shopper loyalty, acquisitions, communications and conversions.

MAJOR CLIENTS• Coca-Cola• Danone• Enterprise• Heineken• Hewlett-Packard

• Nestlé• Panasonic• Starbucks• Staples• Tesco

• Access to unique mobile engagement experiences• Flexibility to change experiences on the � y • Tools to create your own professional mobile site• Multi-department level sign-on capabilities• A whole support team of mobile experts

Scanbuy_2014_vfinal.indd 1 4/7/14 10:49 AM

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TPG Rewards, Inc. is a proven international thought leader in the consumer promotional rewards space. Over the last 8 years, TPG Rewards has successfully designed and executed hundreds of consumer reward programs across more than 160 local, regional and national retailers, including Walmart & Sam’s Clubs. Our ability to strategically cra� custom-designed shopper and employee incentive reward programs that deliver proven ROI, has earned us long-term partnerships with some of the world’s most beloved and respected brands.

And, with TPG’s proprietary and patent-pending digital receipt validation technology, we are the exclusive provider of near-instantaneous purchase validation and virtual reward distribution.

Aspirational rewards such as movie cash, dining cash, music cash and hotel cash are designed for broad appeal and scalable across single or multiple brands and retailer accounts. We can also design a consumer promotion o� ering retailer-speci� c gi� cards, themed debit cards and downloads from Vudu, Hulu and others.

Needs-based rewards such as utility cash, mobile phone cash and gas cash provide our clients with the option to incent purchase with promotional reward programs that appeal to budget-conscious consumers.

With a commitment to continuous improvement and innova-tion, TPG Rewards was the � rst to introduce digital receipt validation technology (DRVS) and has since changed the way consumer promotions are brought to market. Our patent-pending technology uses the retailer’s receipt to instantly validate purchase and it’s as easy as 1-2-3, making it widely accepted by more than 160 retailers and millions of shoppers.

In fact, TPG Rewards has successfully validated more receipts from more retailers than all of our competitors combined and is the trusted partner for some of the most respected retailers and CPG brands in the world.

TPG Rewards’ digital receipt validation technology eliminates the need for mail-in entries, works with basic cell phones (no need for smartphones or apps) and instantly validates product purchase for

a broad range of consumer promotions including contest, sweepstakes, content downloads, instant win pro-grams, rebates, free gi� with purchase, coupon and sample distribution as well as brand loyalty programs.

Further, DRVS enables marketers the ability to gather market basket data associated with customer purchase through custom reporting and analysis.

CONTACTJohn S. [email protected]

www.tpgrewards.com

OUR CAPABILITIES

What Makes TPG Rewards Unique? TPG Rewards is an industry innovator and thought leader. With the pursuit of excellence top-of-mind, TPG Rewards has become the exclusive provider of near-instantaneous purchase validation.

We have meticulously constructed a seamless and fully integrated stem-to-stern approach making TPG Rewards the only consumer promotional re-wards agency to o� er incentive-based rewards pro-gramming and digital receipt validation as a core in-house capability.

As the originators of receipt validation, our patent-pending technology validates consumer purchases and distributes virtual rewards in a matter of min-utes. � e consumer-friendly application has been adopted across retailer segments, brands and shop-per demographics. No one else in the industry can consistently deliver this level of innovation and customer service.

MAJOR CLIENTS• General Mills• Unilever• Procter & Gamble• Kellogg’s• Kra� • Coca-Cola• Kimberly-Clark• Mondelēz• Nestlé• MillerCoors

AT-A-GLANCE

WHAT WE DOIn addition to o� ering custom-designed consumer promotional reward programs, TPG is the original founder of digital receipt validation. With this patent-pending technology, TPG Rewards is the only agency to o� er near-instantaneous purchase validation and virtual reward distribution.

INDUSTRIES SERVED• Mass & Drug• CPG• Restaurant• C-Store/Grocery

WHO WE ARETPG Rewards, Inc. is a consumer promotions agency o� ering a broad repertoire of reward programs designed to bolster brand awareness, drive trial & repeat purchase, grow topline sales and build long-term loyalty for some of the world’s most beloved brands.

KEY EXECUTIVESJohn Galinos, Chief Executive O� cerNeil Solomon, PartnerGeorge Patilis, PartnerEd Hepner, PartnerKalin Mintchev, Partner

“We wanted to modernize the traditional mail-in gi� with purchase promotional model for our clients. TPG’s digital receipt validation technology provided a turn-key solution allowing shoppers to verify qualifying purchases and redeem gi� s instantaneously. Partnering with TPG was a fantastic decision. � ey are innovative, collaborative and easy to work with.”

Blue Chip Worldwide

TPG_2014_vfinal.indd 1 4/7/14 10:28 AM

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For details visit www.tpgrewards.comor call 1-800-838-4550. Patent Pending

™

THE PROMOTEDPRODUCT(S) AT

PARTICIPATING STORE

A PICTURE OF YOUR RECEIPT AND SEND

IT IN TO TPG

YOURREWARD

BUY

INSTANT REWARDSINSTANT SALES

SNAP GET

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Providing you with expertise and experience in the Shopper Marketing arena that only comes from partnering with over 280 combined retailers, CPGs and agencies. We understand the landscape, what works, and your need to integrate a digital compo-nent into your campaigns for greater engagement and activation.

Proprietary InsightsOur array of online and o� ine data (over 2,000 variables including proprietary insights only we can bring) allows you to illuminate a holistic view of your consumer – how they live, work and shop in the real world. � is reveals who your best shop-pers are and how to reach them all along their path to purchase.

Geography Matters Geography matters and is what makes the dataactionable. We’ve developed our own unique Advertising Targeting Zones (ATZs), which dissectsthe U.S. into 105,000 digital geographic zones,allowing for a granular view of your consumers in their neighborhoods. ATZ targeting delivers greater precision and e� ciency, by enabling you to zero in on areas with the highest concentrations of your most valuable consumers, and minimize wasted coverage.

Driven by Technology All of our data and precise targeting are backed up by technology to ensure accuracy, brand safety and align-ment of targeting the same shoppers on all devices.

CONTACTRebekah GoldbergVP of [email protected]

www.valassis.com www.brand.net

®

Brand.net builds co-branded equity and drives shoppers to stores

Uniquely integratING digital media into your Shopper Marketing campaign Through multi-dimensional targeting

Improve your reach and activation. Brand.netprovides multi-dimensional targeting that integrates o� ine and online data to provide a holistic view of the consumer and deliver superior reach in digital media nationwide utilizing 105,000 Advertising Targeting Zones and cookie targeting. We provide unique promotional and transactional purchase-based targeting, and online audience and contextual targeting to complement our geo-graphic approach. Only Brand.net can seamlessly integrate digital media into your print campaign to create more engagement points along the consumers’ path to purchase and drive ROI.

PRODUCTS & SERVICES• Unique online and o� ine • Proprietary geographic targeting zones • Multi-dimensional (geographic,

purchase-based, online audience and contextual) view of consumers

• Multi-screen engagement • Experience in activating shoppers

AT-A-GLANCE

WHAT WE DODrive shoppers to stores and create action for brands through unique application of o� ine data and proprietary geographic delivery.

INDUSTRIES SERVED• Consumer Packaged Goods• Grocery, Drug and Mass Retail• Shopper Marketing• Specialty Retail• Telecommunications• QSR• Automotive

Utilizing proprietary data and the granularity of the ATZ platform, Del Monte Foods realized a li� on the mature fruit category during their o� season, summer months.

• Purchase Intent: +12%• CTR: +63%• Coupon Print Rate: +133%

WHO WE AREValassis and Brand.net, a Valassis Digital Company, provide 15,000+ advertisers proven and innovative media solutions to in� uence consumers wherever they plan, shop, buy and share. By integrating online and o� ine data and media, we precisely reach clients’ most valuable shoppers.

Del Monte Foods’ program exceeded performance of their typical digital advertising

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retailer, brand and agency

partners rely on us, the experts at

integrating digital into Shopper

Marketing campaigns.

280+

To begin building your successful digital shopper marketing campaign,

contact Rebekah Goldberg, VP Digital Sales I 708.508.1193 I [email protected]

In Shopper Marketing, geography and store radius matter.

Get experience, insights, neighborhood-level targeting,

and activation from Brand.net, a Valassis Digital

Company. We understand your consumer profi les, and

create the ultimate shopper profi le, incorporating our:

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The result? Superior reach, scale and response – driving

more qualifi ed shoppers to your stores and brands.

To move high concentrations of shoppers into your stores, select us

Untitled-6 1 4/8/14 11:04 AM

For each retailer mobile app your companyhas used, select its primary benefit to you.

Safeway (17)

Target (22)

Walgreens (14)

Kroger (18)

CVS/pharmacy (14)

Meijer (10)

Costco (12)

Walmart (23)

Dollar General (7)

Publix (12)

Sam's Club (14)

Test &

Learn Data &

Insights

Trigger

sales Brand

Awareness

Safeway (17)

Target (22)

Walgreens (14)

Kroger (18)

CVS/pharmacy (14)

Meijer (10)

Costco (12)

Walmart (23)

Dollar General (7)

Publix (12)

Sam's Club (14)

Please rate each retailer mobile app in terms of achieving your goals.

Excelle

nt

Decent

Mediocre

Poor

The 2014 Mobile App Survey Most reviews of mobile shopping apps are from the user’s point of view, focusing on how it works. That kind of review, however, doesn’t tell a shopper marketing pro about its business utility (i.e., advertising medium, data collector, sales trigger, etc.) or how it’s being received. To help our readers get their arms around questions like these, the Path to Purchase Institute queried members on their opinions of various mobile shopping apps currently on the market.

Please rate each third-party mobile app in terms of achieving your goals.

Coupons.com (34)

Ibotta (19)

Pinterest (30)

LivingSocial (7)

Shopkick (32)

Foursquare (11)

SavingStar (12)

Grocery iQ (12)

MyWebGrocer (17)

Groupon (13)

Yelp (10)

Excelle

nt

Decent

Mediocre

Poor

For each third-party mobile app your company has used, select its primary benefit to you.

Coupons.com (34)

Ibotta (19)

Pinterest (30)

LivingSocial (7)

Shopkick (32)

Foursquare (11)

SavingStar (12)

Grocery iQ (12)

MyWebGrocer (17)

Groupon (13)

Yelp (10)

Test &

Learn Data &

Insights

Trigger

sales Brand

Awareness

Number of responses for each app listed in parentheses. Source: Path to Purchase Institute/Shopper Marketing

Contact Chuck Bolkcom at the Path to Purchase Institute at [email protected] or (773) 992-4420 for more information.

September 2014

December 2014

Don’t miss these other Industry Guides appearing only in Shopper Marketing magazine in 2014.

October 2014

July 2014


RETAIL & SHOPPER INSIGHTS from Shopper Marketing magazine


SHOPPER MARKETING AGENCIES from Shopper Marketing magazine

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