Finale Mrk Tp Wr

7/28/2019 Finale Mrk Tp Wr

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E-Marketing (BM012-3.5-2)ASSIGNMENT

Members:Lee Sim Xie - TP022441Sheetal Proag - TP025399

Eiad Jouha - TP029565

Xue Hui NingTP029472

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INTRODUCTION

1. Winnie Floral2. Brick and Mortar to Click and

Mortar

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SITUATIONALANALYSIS

CHARACTERISTICS OF E-MARKET FOR

WINNIE FLORAL

1. Brick and mortar to e-commerce

2. Hence, practice of e marketing

3. Usage of basic technologies likeonline processing account, server,

database amongst others

4. CRM

5. Numerous competitors

6. Quick changes in the environment

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SUCCESS FACTORS FOR WINNIEFLORAL

1. Can provide higher market offering2. Increase in distribution channels

3. Expansion

4. Higher Sales

5. Higher customer Loyalty6. Higher market share- LOYAL customers

7. Higher PROFITS

8. More OPPORTUNITIES

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WINNIEFLORAL

's

RISK OF

NEWENTRANTS

BARGAINPOWER CONSUM

THREATS OFSUBSTITUTES

BARGAININGPOWER OF

SUPPLIERS

SITUATIONAL ANALYSIS-COMPETITORS ANALYSIS5


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POSSIBLE PROBLEMS & OPPORTUNITESTOWS6


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Technology factors

1. Enhance communication2. Satisfy consumers

This will leads to higher

profitability and bettercustomer relationship.

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Legal Factors

1. Help to prevent unhealthycompetition between localcompanies and foreigncompanies.

2. Trademark prevent same or

similar trademark used byother flower shop brand3. Can put their trademark on

their official website

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Social factors

1. Include individuals behaviour,experiences and lifestyle

2. Every customers behaviourcan influence the sustainabilityof the business

3. Online survey to getcustomers information

4. Target customers and producedifferent products for customer

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E-Marketing Objectives

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PRODUCT PROFILE11

Products offer

1. Offers varieties of natural

flowers and artificial flowers

2. Complimentary products

3. Others such as small cards,

ribbons, & baskets


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SERVICES OFFERED - DELIVERY12

1) Wide delivery coverage

2) Delivery charges applied


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TARGET MARKET

The target market of WinnieFloral are mainly:1. youngsters that range from

16 years old to 24 years old2. adults between 24 years

old and 40 years old3. couples and fiancs4. fresh graduates5. fathers and mothers

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SALES OBJECTIVES

1. Identify the common goals2. Depends on occasions,

special events and regulardays

3. Promote any of theirflowers but if in specialevents

4. Boost their sale rate andprofitability

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PRODUCT STRATEGY

1. Product differentiation tactic

2. Increase the value of WinnieFlorals market offering3. High branding power

Product strategy will help is one of

the major ingredient for aprofitable market offering

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PRICESTRATEGIES

1. COST BASEDPRICING STRATEGY

2. COMPETITITVEPRICING TACTICS

3. ADVANTAGES &DISADVANTAGES

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PROMOTION STRATEGIES

1. Email remindersPublish EmailNewsletter andAdvertise in an Email

Newsletter2. Daily Deal Promotions

3. Contests

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DISTRIBUTION STRATEGIES18

1. Outsource theirdelivery service toprofessional couriercompanies

2. Reduce possiblevariation & Brings goodimpact


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TECHNICAL ISSUES-WEBSITE CONTENT1. The content can be described as the

of the website, So it will eventually affethe e-marketing and potential profitabfor Winnie Floral.

2. Winnie Floral website will concentrate four main contents namely marketing

content like :

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1. promotional videos2. research articles

3. supportive contents

4. search engine

WEBSITE CONTENT continued20


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a. The website of Winnie Floral isdesigned to attract thecustomers and make thing easyfor them.

b. There are Two points to explain

about ease of reaching thewebsite information:

1. Searching in Winnie Website2. Searching for Winnie Website

Website search-ability21


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Searching in Winnie WebsiteA search box is available for thecustomers to search for products ,

services or any related issue thatWinnie Floral offer.

Searching for Winnie website

1. The website name2. The domains names

3. Google correction service

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LOGGING SECURITY23

Applying SSL (Secure SocketLayer)

1. Security protocol that isused to secure e-commerce, web

transactions

2. Helps to secure customer &company database


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Customer registration procedure24

Issue

1)Complexity of registrationprocess

Effects

1) Confusion, misleadingoutcome


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Customer registration process25

1. Filling in personal information(customer side)

2. Request confirmation(serverside)

3. Username and password

provided4. Customers can start using

his/her account


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Order form and feedback form

Your online order form can make or

break you. It's your point of salewhereyour prospects decide if they should buyfrom youand if they should send you

leads!(Huey, 2013)

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The order form will:1. deal directly with customers2. be easy to understand or use

The feedback form will:

1. identify the service quality

gaps and improve its qualityperformance which helps toenhance customers loyalty

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TECHNICAL STAFF28

1. Based on the size of

the business2. Number of staff affects

profitability3. 1 or 3 technicians are

adequate (WinnieFloral)


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CONCLUSION29CONCLUSION

Documents

Finale Mrk Tp Wr