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SOURCECON: BEST HACKS, LAUGHS,

& INSIGHTS– Susanna Conway –

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SOURCE SMARTER (NOT HARDER)CANDIDATE IDENTIFICATION CANDIDATE ENGAGEMENT MARKETING/BRANDING

& LEADERSHIP/STRATEGYAvoiding Search Failure Putting the Human Back in Human Capital It’s Not Me, It’s You:

Breaking up With Your Email Marketing Strategy

Secrets to Market Mapping Your Way to Success

You Played Yourself:Your Messaging Strategy Isn’t Working

A Blueprint to Build and Maintain a Successful Recruiter Brand

Gaining a Competitive Advantage from Competitive Intelligence

He’s Just Not That Into You:How to Manage Your Candidate’s Objections

Talent Sourcing in the Digital Era:4 Marketing Hacks That Will Up Your Game

Apocalypse Now:LinkedIn’s Down, Dr. Google to the Rescue

Candidate Career Problems =Your Talent Opportunity

Sourcing and Personal Branding:How to Get Your Sourcing Team to Channel Their Inner Rock Star

Dr. Google has the Cure for Your Sourcing Pain

#FightSpam: Not Just a Catchy Hashtag Sourcing Data is Impact Data:Leverage the Power

How to Source on Slack Abracadabra! The Magic of Excel Leadership Think Tank

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OVERVIEW – THE HOW TO’S• Use the latest and greatest tools to find passive candidates and

their contact details… and then engage them in a way to influence their making a change.

• Curate unstructured data points created by someone’s social footprint and analyze that data to creatively engage them in a way that separates you from the other recruiters reaching out.

• Choose when and which new Chrome Extension to use to find contact details, manipulate API’s, build customized bookmarklets, scrape the web, and hack Excel to organize and increase efficiency.

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DEAN DA COSTA’S TOP RECOMMENDATIONS• Boolean/X-ray – Source Hub, Bool, SourcingLab, PropelIQ• Chrome Productivity – Extensity, Tidy Bookmarks, Context, TempMarks, APPJump• Communications – Google Hangouts, Zoom, Uber• Competitive Intel – Datanyze• Email – Emailbreaker.com, Emailhunter (Chrome), Email-Format.com, Contactout, Lusha• EXTRA – Google Sheets with Blockspring, Full Contact, Email Hunter, etc.• Facebook – FB UID Scrapper, Search is Back• G+ – Search Ext G+• Gmail – Full Contact, Bananatag (Yesware), Clearbitconnect• LinkedIn – LinkedIn Storage, LinkedIn Search Tool, Datacruit, Lex, EmailHunter, Copylead, LinkedIn Connector,

Autopilot• Miscellaneous – Easy URL Params, Grammerly, Xendo• Scraper – Dataminer/Scraper, Email Extactor, Just Clip It• Search – Sales Search• Search Productivity – Search-Preview, AutoPagernize, Multiple File Download• Security/Maintenance – Hotspot VPN, MyPermissions, Shield for Chrome, Lastpass• Social – Bitly, Buffer, TweetDeckLauncher, FB Notifications, G+ Notifications, Yoono• Social Info/People Aggregator – Prophet, Vibe, 360Social, Context Scout, Clearbit• Twitter – Riffle, PropelIQ

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SUSANNA’S TOP 5 FREE RECOMMENDATIONS• 360social – Provides people’s full online footprint in a Sidebar; verified,

real-time information includes a profile picture, skills, links to social networks, current job, contact information, etc.

• LinkedIn Recruiter Search Tool – Searches/cross-references people on LinkedIn Recruiter by highlighting the first & last name listed on any webpage.

• Gorgias Templates – Increases productivity through curated keyboard shortcuts & templates; supported platforms include Outlook, LinkedIn, Facebook, Slack, Gmail, etc.

• OneTab – Converts all open browser tabs into a saved list that’s able to be restored later.

• (Context &) Extensity – (Organizes &) quickly enables/disables extensions.

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QUOTABLES

“Content marketinggenerates 3x more

leadsthan traditional

outbound marketing,but costs 62% less.”

– Content Marketing Institute

“A strong talent brandreduces cost-per-hire

by up to 50%& lowers turnover

ratesby 28%.”

– LinkedIn

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#SOURCECON

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HOW TO ACCESS PRESENTATIONSPowerPoint

Presentations

1. Go to:– eremedia.com/events/

presentations

2. Click:– SourceCon Fall Conference

Anaheim, CASept 21-23

3. Enter password:– SC16ANA

Streamed Videos• Market Mapping• Avoiding Search Failures• Source Like a GrandMaster • Learn from My Mistakes• From E! to Google• Sourcing & Personal Branding• Don’t Be a Basic Brander• 4 Digital Marketing Hacks That Will Up Your

Game• Apocalypse Now: LinkedIn’s Down, Dr. Google t

o the Rescue

• #FightSpam: Not Just a Catchy Hashtag