A Blueprintfor Creating AmazingReal Estate Content

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The highest-ranking content tends to have URLsaround 50 characters. Don’t try and fit every last detail

about the home/community there.

Graphics, animations, videos, and other interactive features convert twice as many from casual website visitors to qualified leads.

Larger fonts (average of 15.8px)tend to rank higher. Don’t choose overly fancy fonts, either.

Arial Courier Verdana

The title has to sell the click. This is what people see in search results, so give them a reason to click it.

Search engines want to deliver content as fast as possible. When you use a lot of images, keep the file sizes small so the page loads quickly.

Low quality images tend to turn homebuyers off. Quickly. They want

to see the details clearly.

Include “Rich” Media

Use Easy-to-Read Fonts

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Use Shorter URLs�

PerfectThe Title

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4 Use Easy-to-Read WordsStudies suggest that highly ranked

content is easily understood by 13-15 year olds.

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15.8 px

Fancy Fonts

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Use More than One Image

Only Use Professional Photos

Don’t think a single stock image is sufficient. Several images can

keep readers engaged.

Floating share buttons can encourage users to share what they find. Make it easy to share listings, images, and information.

Make Social Sharing Buttons Easy to Use

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Make it as Long as it Needs to Be10If you’re creating an important resource, you’re looking at something over 2K words. If you’re creating something quick and fun, shorter may work better.

Be Part of the Community11Link to useful and authoritative sites. You can then reach out to those sites and inform them you’re mentioning them in a piece of content.