RECRUITINGFOR REAL ESTATE

Tech and Tools

55% of agents would consider moving to a new office right now.

55%

9 out of 10 agents have switched companies at least once

96% of brokeragesare expending considerable time and energy toward attracting new and experienced agents to their firms.

SOURCE:Contactually,2016RealEstateBrokeragePriorities

Recruiting is still about

relationships

All technology is recruiting technology.

Copywriting

Referrals

Advertising

Email

Virtual Reality

Voicemail

Copywriting

Copywriting

Get LinkedIn profiles in your Gmail inbox dashboard.

Communication coach for every conversation. Improve your emails, meetings, and relationships with personality insight.

Know when emails are opened and links are clicked with free email tracking for Gmail.

Email tech tools

See social profiles in your email.

See DISC personality insights in your email.

Suggests improvements to your email messages

Know when emails are opened and links are clicked

Target your advertising to the right agents at the right time.

Candidates with recent brand exposure are up to 2xmore likely to respond to your email.

SOURCE: Officevibe.com

They’re also more likely to….

Attend your event Join your team

Reply to email Return your call

Ads can follow your recruits any where they travel on the web, Facebook and in mobile apps.

51% of brokers said they

have trouble attracting

younger generation talent…

51%The ”M” word.

of millennials found their last

position through a social media site.

SOURCE: Aberdeen Group

73%

SOURCE: 2016 Global Talent Trends

After hearing about the job, they don’t apply right away instead they

59%Lookup the company’s website

Update their resume

Read online articles about the company

Update their LinkedIn profiles

Talk to employees about the job

Don’t leave it at the ad…

SOURCE: LinkedIn Global Recruiting Report 2017

Employee referrals are the top source of quality hires

48%Employee referrals

Third-party website or online job boards

Social professional networks

A third-party recruiter/staffing firm

Internal hires

SIMPPLER- Recommendation engine- Connection match- Referral leaderboard

ZAO- Integrates with other HR tracking platforms- Rewards top referrers- Email campaigns

Gamification

Voicemail

Recruiting *IS* about relationships

Technology can help you scale your relationships

Technology can help optimizeyour messaging

Technology can help you close

Takeaways

1. Google them

2. Set up a Google alert

3. Reach out via LinkedIn and/or Twitter

4. Reach out via Facebook, Instagram or Snapchat after you’ve met in person.

5. Put them on a private list for Facebook, engage weekly

6. Be a thought leader

7. Create blog posts on LinkedIn once a month

8. Share new agent news on your personal Facebook and/or LinkedIn

9. Create weekly Facebook Live videos

10. Take the online offline