Century 21 SGR Listing Presentation

A Real Estate Services Marketing Proposal

Presented by:Agent NameCENTURY 21 [ Insert dba ]Contact Info / Address

Prepared for:Seller(s) NameAddress

Property to be marketed:Insert Address HereProperty Address

Insert Property Photo Here

NOTE TO USERPLEASE CUSTOMIZETHIS PRESENTATIONAS APPROPRIATE.

THIS DOCUMENT WILL NOT INCLUDE 2008 ADVERTISING PLANS / UPDATES UNTIL MARCH 2008

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• My philosophy– “Customer relationships are at the heart of what I do. If you don’t feel

that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”.

• My credentials and education/training• My background• My awards• [Additional points if desired]

Agent Photo

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The Value

• 85% of sellers used a broker or agent to sell their home*• 76% of sellers placed their home on the Internet with the assistance of a

real estate agent*

• My mission statement– “I strive to make the sale of your home and all of the associated

activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.

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The value and importance of real estate professionals has not changed!

*2007 NAR Profile of Home Buyers and Sellers


CENTURY 21® [ Insert dba ]

• My company’s strengths– Years of experience – Number of agents

• My company’s awards & recognition• Strength of the CENTURY 21 brand

– Millward-Brown results• CENTURY 21® continues to be the most recognized name in real

estate*– CGRN/worldwide

• My Value

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*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.


A History of Proven Results

• Awards achieved

• Average Quality Service Survey Score

• Company’s market share statistics

• List price to sales price ratio

• Average days on market stats vs. MLS average

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Get More with CENTURY 21®

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website

Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites

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CENTURY 21®: The Gold Standard

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We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

•Great financial value = Getting the best price for your home

•High performance achievement = Best trained associates

•Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 8

Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

•Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”

•Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?”


Marketing Plan

• Send “Just Listed “postcards highlighting your home to local area residents.• Advertise and hold agent/broker and buyer open houses.• List your property on our company website including a virtual tour, slide

show and photos of your home.• Internet marketing /banner on local websites; i.e., NJ.com, etc.• Have your listing posted to other real estate search websites like Trulia,

Google and Yahoo, that receive millions of visitors.• Send out electronic notices about your home i.e., eNewsletters and eCards.• Provide local advertising through _(insert here)_, (newspapers , radio or

TV).• Leverage the CENTURY 21® Global Referral Network to access leads from

around the world.


Marketing Plan, Continued• Place colorful flyers or brochures describing your home next to the “for

sale” sign.• Introduce other unique marketing techniques appropriate for your property.

(Adjust this list as appropriate)– Enhanced listing display on Realtor.com site to make your property

stand out– Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com– Offer a Home Warranty program– Offer special Century 21 Mortgage financing options– Other special promotions (beware of local non-inducement laws)– Feature your property on my personal website– Place property on Craig’s List and other online classified websites for

maximum exposure• Make available a 24-hour a day voice-interactive response system to

provide continuous information on your home.


Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted mailings

• E-Greetings – Online greeting cards directed to potential buyers• Local Advertising – Television, newspaper and local magazine• MLS – Place your home with the local Multiple Listing Service to make it

available to all local Brokers• Internet – Century21.com allows internet users to get information and

photos of your home

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CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns• Print, television and radio• Targeted advertising for Specialty Markets

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CENTURY 21® National Advertising

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CENTURY 21® Global Reach

Worldwide presence• Century21.com international

links and websites• CENTURY 21® Global

Referral Network• Significant buyer opportunities

- with over 8,000 offices and 140,000 sales associates worldwide

• Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads

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Referral Services

• World’s largest referral network (based on the number of offices worldwide) brings you:– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide• CENTURY 21® Global Referral Network, an Internet based referral

system for distribution of referral leads from around the globe

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Home Buyers• 84% of all home buyers used the Internet as a tool when searching for a

home*• 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours*• There are over 200 million users of the Internet in the USA**

– 29% of home buyers first learned about the home they purchased using the Internet*

– 84% of first time home buyers used the internet as an information source in the home buying process*

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*2007 NAR Profile of Home Buyers and Sellers

**Nielsen-Net Raings.com


What is the implication?

0

10

20

30

40

50

2003 2004 2005 2006 2007

Real Estate Agent

Internet

Yard Sign

Of Those Buyers Who Used the Internet, Where They First Learned About the Home They Purchased

The Internet should be leveraged to attract more buyers

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Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers


Selling Your Home with the Help of Century21.com

The Century21.com web site averages more than 2 million visits per month

•Consumer Leads

•Property Listings

•Registered Users

•Top Search Engine partnerships; Google, Trulia and Yahoo

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The Search Areas on Century21.com• Century21.com is a consumer’s home buying and selling information gateway• The easy to navigate menu bar allows consumers to identify exactly what

they’re looking for• The site serves as a real estate resource library for consumers• Property Search

– Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria

– Aerial views allow users to explore the property yard, street and neighborhood

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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 20

Online Marketing Tools that help us Sell Your Property

• Slide Shows & Virtual Tours Visually highlight the best features of

your home; automatically created when you have 6 or more pictures

•Room PlannerInteractive tool lets you design virtual room layouts

•Neighborhood ProfilesImportant information about this and other neighborhoods

• MortgageCalculator s and financing information

Slide Show


Your Listing on Century21.com

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• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans • Slide Show• Virtual Tours• Open House schedule• [For LeadRouter Offices Only]

CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes


Additional exposure for your listing

• GoogleTM Real Estate• Trulia.com• Yahoo! Real Estate• LandAndFarm.com• Optimum Homes (Cablevision)• Openhouse.com• Wall Street Journal (Fine Homes)• Cityfeet.com (commercial)• Loopnet.com (commercial)• Frontdoor.com• List any other websites you work with here (i.e., Realtor.com,

CraigsList.org, YouTube.com, etc)

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2007 Online Marketing

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• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.

• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

• Online media is optimized to drive leads and response from consumers on your property.

• Automated email communications to buyers interested in your property

• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.


A custom Slide Show to Showcase Your Property

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• This is what the consumer sees on Century21.com

• Slide Shows are automatically created when you have 6 or more photos of the property

• 98% of prospective Buyers feel property photos are useful in their home search*

* 2007 NAR Profile of Home Buyers and Sellers


Competitive Market AnalysisEstablishing the perfect price for your home!

• [Insert Complete CMA Here]• Recent Sales• Current Listings• Under Contract• Expired Listings

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• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?


We’re with you every step of the way

CENTURY 21 Connections®• The CENTURY 21 Local Connections® program offers you convenient,

cost-saving products and services that simplify your home buying, selling and ownership experience.

• To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/

Home Warranty• The CENTURY 21® Home Protection Plan offers home sellers and buyers

protection against costly, unexpected repair bills that may occur after closing.

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http://www.century21.com/learn/connections/


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation– Commitment to service– Agreement between you,

the seller and my CENTURY 21® office.

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Quality Service

• I strive to provide outstanding service to our clients

• My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group

• Consistent monitoring of service in order to assure highest level of quality.

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Put me to work for you!

CENTURY 21: The Gold Standard.

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Thank you!

Agent NameCENTURY 21 [Insert dba]

Insert address and contact info

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