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CENTURY 21 Commercial
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21Commercial
The CENTURY 21 Commercial specialty market program can help System members specialize in the sale and marketing of small to mid-priced commercial properties, including land for development, industrial sites, apartments, farms, ranches, hotels and motels.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Specialized Services
• Apartments• Business Opportunities• Farm & Ranch• Hotel & Motel• Industrial• Land• Manufactured Housing• Retail Center• Leasing• Investment Properties
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Benefits of Membership
1. Commercial networking opportunities with offices and associates with similar interests 2. CENTURY 21 Commercial logo 3. CENTURY 21 Commercial signage 4. CENTURY 21 Commercial pre-Convention and breakout sessions held at the annual International Convention 5. CENTURY 21 Commercial Conference - a three day networking and training event held in the fall 6. CENTURY 21 Commercial marketing materials available through Merrill Corporation 7. Commercial investment training through CLS 8. Listing in the International Directory of Offices on 21Online.com
Print Plan
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Print Advertising
Branding ads• Commercial Investment Real Estate (CCIM)• National Real Estate Investor• Retail Traffic• Regional Apartment Publications
Co-Op Advertising
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Commercial Print Coop Advertising
Wall Street Journal
1 National editions
3 Regional editions
Reach almost 1.7 million
potential buyers and sellers
of commercial property
Online Advertising
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Commercial Online Advertising
• Online marketplace contains more than $370 billion of property available for sale and 3.0 billion square feet of property available for lease
• Over 1.5 million registered users and 775,000 unique visitors monthly
• Covers all commercial real estate property categories including commercial land, office space, industrial, multifamily (apartments) and retail
LoopNet real estate website
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Commercial Online Advertising
CityFeet real estate website
• Reach thousands of tenants, buyers, brokers in your market
• Appear on Yahoo!, NYTimes.com and over 45 partner websites
• Listings gain national, local and regional exposure
• Imported on a weekly basis
Marketing Collateral
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Materials
Brand Update
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Commercial Brand Update
New Logo
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Brand Update
Sign Layout - Final
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Signs Layout Final – 48X48
Training and Events
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Training
• CENTURY 21 sales professionals are trained in the commercial real estate through the CENTURY 21 Learning system becoming specialists with:
Market dynamics and products Principles of commercial real estate as regarded by the owner, investor, buyer or seller of a commercial property Technical essentials for leases, sales, exclusives, specialization plans, managing information, tenant/buyer representation
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Commercial Conference
• Networking and training event in Las Vegas, NV• Fall 2008• Property Marketing Session• Instructors from CCIM, ICSC, Commercial
Advisory Board and System Members• Vendor Supply Source featuring Merrill
Marketing, LoopNet, and Wall Street Journal • Welcome Reception
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
International Convention
• Commercial Pre-Session• Commercial Cocktail Reception• Property Marketing Session• Commercial Break-out Sessions• Vendor Supply Source• Corporate Marketing Booth