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SUNY Geneseo and Downtown Revitalization
College & Community
Livingston County Downtown Partnership
● 3 Programs with SUNY○ Class Projects○ Main St. Manager Intern Program○ Adopt-A-Business Program
● Goals○ Students invested in the community
○ Interactive learning-with community stakeholders
○ Fresh perspective and new skill sets for the community
Class Projects - Dr. Mohan Communication Dept● Comn 341: Public Relations Case
Problems ● Primary Research-SWOT analysis● Develop a brand strategy including
○ Identify target markets○ Develop logo, tagline○ Develop an integrated marketing and
communications plan● Sample projects include
○ Village re-branding○ Business marketing strategy○ Non-profit fundraising strategy○ Strategic plan for an artisan colony○ Asset map for Livingston County○ Buy local strategic plan
The Riviera: Building Reuse Study
Fundraising
Sample Projects
Logos & Taglines
Events &BrochuresCounty-wide
magazine
Student Intern Program● Paid internships- private donor● Avg. 10 hours/week during
semester● Maintain the inventory of all
downtown buildings and businesses (9 villages) including up to date contact information
● Work with business owners to coordinate group promotions
● Attend merchant group meetings● Supervised by Downtown
Coordinator
Main St Interns Past & Present
Main Street Manager Interns● Geneseo, Mt Morris, and Dansville● Coordinate downtown business
marketing: group promotions, festivals, and community newsletter
Proximity to CampusGeneseo Main Street is steps away from the SUNY Geneseo Main Campus
Group Promotions
Community Festivals
Community Newsletters
Adopt-A-Business Pilot Program● Fall 2015 to Spring 2016 program
○ 37 SUNY Geneseo students of a variety of majors and years
○ Matched with 22 Livingston County Businesses from 3 different downtowns
○ Both students and businesses applied to be in the program
○ Matched up based on social media preferences and abilities
○ Students work on a volunteer basis
Adopt-A-Business Accomplishments● Businesses receive hands-on help● Students learn about new
businesses and products in the area● Relationships build and connections
are furthered● Businesses bring in new customers
and reach new audiences
Adopt-A-Business Obstacles● Students sometimes need
motivation to work with businesses consistently
● Businesses struggle to maintain communication
● New businesses hear about the program and want in ○ Demand difficult to
accommodate
Outstanding Results on FacebookStudents teach business owners how to use their accounts● Learn how to boost posts● How to set up informative social media pages
Outstanding Results on Other Social PlatformsTwo accounts from businesses working with students● Both had been created and forgotten about● Students were given permission to take a hold of them
Social Media Classes for Small Businesses
GENESEO for the Public GoodCenter for Inquiry, Discovery, and
Development
● Student Ambassador Program● Institute for Community Well Being● National Fellowships and Scholarships● Edgar Fellows Program● Clinton Global Initiative University
Center for Community● Volunteerism and Service
Learning● GOLD Program● Livingston Cares● Letchworth State Park
Nature Center● Geneseo Landing in Red
Hook
Carnegie Community Engagement ClassificationCommunity engagement describes collaboration between institutions of higher education and their larger communities (local, regional/state, national, global) for the mutually beneficial exchange of knowledge and resources in a context of partnership and reciprocity.
The purpose of community engagement is the partnership of college and university knowledge and resources with those of the public and private sectors to enrich scholarship, research, and creative activity; enhance curriculum, teaching and learning; prepare educated, engaged citizens; strengthen democratic values and civic responsibility; address critical societal issues; and contribute to the public good.
Carnegie Community Engagement Website
Questions?Carol Long, SUNY Geneseo [email protected]
Louise Wadsworth, Livingston County Development Downtown [email protected]
Molly Downey, Main Street Manager Intern- Mount Morris & Dansville/ Adopt-A-Business Student [email protected]
Caroline Wilson, Main Street Manager Intern- [email protected]
