Solarize Campaign

What is Solarize?

Solarize is a way for an entire community to save

money on solar by motivating everyone to go solar

together, all at once!

Why Solarize?

Solarize Programs see to overcome 3 key

barriers to going solar:

• Cost

• Complexity

• Customer Inertia (Saying Yes! to going solar)

Essential Elements of a Solarize

Campaign

1. Competitive installer selection - Determine criteria

- Allow any interested installers to apply

- Select one participating installer

2. Community led outreach and education

- Holding educational events

- Sending mailers

- House parties

- Build an informational website

- And more!

3. Limited- Time Offer - Creates sense of urgency

- Helps in selecting an installer

- Keeps the campaign true to original intent- to get a

group of residents to go solar together, all at once.

Role of a community organization in

a Solarize Campagin

1. Simplify the questions

- Preselect the installer

- Compile important

information about

financing

- Help answer questions

along the way

2. Educate, create a buzz!

- Holding educational events

- Sending mailers

- House parties

- Build an informational website

3. “Sign people up”

-Generate a list of interested people to pass along to installer.

-At out reach events

-Through emails and social media

-Create “sign up” page on website

4. Celebrate!

Questions?