Why Your Messaging Strategy Isn’t working

Congratulations…..

You Played Yourself…….

By: Mike ChuidianSr. Talent SourcerSears Holdings CorpPresented at

SourceCon

Effective messaging- Why your sourcing/recruiting life depends on

it….

You need them more than they need you

The Numbers: Why and How You’re Missing the Mark on LinkedIn

•The average Inmail response rate is between 20%-25%

OTHER WAYS OF MESSAGING

Why Are They Not Getting Back to Me?!

THE CULTURE OF “REACHING OUT” AND “COMING ACROSS” NEEDS TO

STOP…..LIKE YESTERDAY! #FIGHTSPAM

STOP BEING A BORING CORPORATE RECRUITING ROBOT…

Hi, my name

is..

You’d be a great fit!

…great opportuni

ty

I came across.

.

ROBOTIC

TURN UP YOUR MESSAGING STRATEGY

71%

Overall

Respon

se Rate

Fundamentals are essential

Know Your Audience

SUBJECT LINE….

•TO SUBJECT OR NOT TO SUBJECT•AVOID “SPAMMY” WORDING•DON’T STATE THE OBVIOUS

THE FIRST SENTENCE IS THE MOST IMPORTANT….

•Stay away from “they”•Hook ‘em with the first sentence and your target will love you long time

•Leave some mystery so they read on

SHORTER IS NOT ALWAYS BETTER…..

“Shorter is not necessarily better. Many people assume that people who aren’t looking for a job won’t take the time to read through a longer InMail. Here we go with the assumptions again. I’ve found that longer messaging gets higher response rates.” -Glen Cathey

I'LL CUT TO THE CHASE...WE ARE OPEN TO SALARY (YAY!) AND THOUGHT WE MIGHT HAVE A SHOT AT PRYING YOU AWAY FROM YOUR CURRENT GIG TO JOIN OUR TALENTED DATA SCIENCE TEAM HERE IN CHICAGO. :) I'D REALLY LIKE TO TALK TO YOU ABOUT THE OPPORTUNITY THAT WE HAVE HERE, AS WE ARE IN THE MIDDLE OF A HUGE TRANSFORMATION TO HELP SCALE FOR THE FUTURE.OUR BRILLIANT LEADER GIRISH LAKSHMAN (WWW.LINKEDIN.COM/IN/GIRISH-LAKSHMAN-8746A71) IS CURRENTLY BUILDING A TEAM OF OPERATIONS RESEARCH DATA SCIENTISTS AND WE'RE LOOKING FOR CANDIDATES WITH YOUR SPECIFIC BACKGROUND. I WAS HOPING WE COULD CHAT FOR A FEW MINUTES SO I CAN GIVE YOU A LITTLE OVERVIEW AND SEE IF IT'S SOMETHING YOU'D CONSIDER. 15-20 MINUTES TOPS! PROMISE!JUST LET ME KNOW AND WE CAN SCHEDULE A TIME SOMETIME THIS OR NEXT WEEK. I LOOK FORWARD TO HEARING FROM YOU!BEST,

Get jiggy with it!

Let the lighter side show in your message…

That

respo

nse

thoug

h!!!

USE HUMOR…A LOT

•….BECAUSE WHO DOESN’T LOVE A GOOD LAUGH?!

•IT’S YOUR LAST DEFENSE IN MAKING THEM HIT THE DELETE KEY

•TAKE A CHANCE AND YOU’LL BE REWARDED

YOUR FOLLOW UP GAME IS WEAK

A.B.C……ALWAYS. BE. CLOSING.

•LEAVE THE CANDIDATE WANTING MORE

•USE THE FORCE, LUKE!

Connect With Your Boy….

•LINKEDIN•TWITTER•INSTAGRAM