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CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

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Page 1: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Page 2: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Pitch Perfect

How selling your ideas will help you succeed

Sarah PrescottGM Brand Marketing at Thankyou

Page 3: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Page 4: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Pitching isn’t just limited to entrepreneurs on Shark Tank.

EVERYONE should learn how to pitch.

Page 5: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

How would you define what a pitch is?

Page 6: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

What’s in a pitch?

BUILDING rapport

COMMUNICATING the facts clearly & concisely

INSPIRING the audience to back your vision

GAINING support

Page 7: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

What are the facts you need to get across?

The easiest way to work this out is by writing a quick ‘elevator pitch’.

The who The why The what The how

Page 8: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

How can you communicate the facts simply and clearly?

Sense check your ‘elevator pitch’ with a friend or colleague who is removed from the idea – do they grasp it as you’re explaining it?

Cut out jargon Speak plainly and don’t try to sound smarter than you

are

Page 9: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

What’s the problem your idea will fix or solve?

Page 10: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

How is your idea the best solution and how will it benefit others?

Page 11: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

To build rapport with and inspire your audience, there’s a key thing you have to remember.

Page 12: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Page 13: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

‘People get transformed and captivated by stories. Stories make people feel something, and when you make someone feel something, you cut through the mess.’

- Daniel Flynn

Page 14: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

When telling stories, take up these tips:

Be authentic Be vulnerable Be transparent Be passionate

Page 15: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

What’s your ask?

Make sure you know what you want from the person you’re meeting with!

Page 16: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Preparing Your Pitch

Practice it

Don’t let the first time you talk your pitch through be the day you deliver it. Practice it and learn it back to front, and refine it as you go.

Test your pitch with someone else and get feedback!

Page 17: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Delivering your pitch

Establish rapport

Be warm, friendly and positive Mirror body language Take time to find common ground

Page 18: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Delivering your pitch

Stick to the point

Try not to get off track Respect the time of the person you’re pitching to Keep it as short & concise as you can

Page 19: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Delivering your pitch

Read the room

Keep eye contact Watch your body language and the receivers Get a feel for any objections the audience might have

and address them as quickly as you can!

Page 20: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Keep getting better

Evaluate how you went and ask others for feedback.

Page 21: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Page 22: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Keep getting better

Refine your pitch over and over again!

Page 23: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Keep getting better

The most important pitches you’ll deliver

Page 24: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Page 25: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081

Q&A

Page 26: Beyond the Books - Sarah Prescott - Sell your ideas, don't sell yourself

CRICOS QLD00244B NSW 02225M TEQSA:PRF12081