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Disruption agencies.
www.insideideas.com
www.insideideas.com
#stuffagencieshate.
www.insideideas.com
#1Getting too close.
www.insideideas.com
#1 Getting too close.
The agency world hasbeen getting further
and further away from our clients.
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#1 Getting too close.
“The trouble with marketing and communications is that it is a little like the Americans and the British.
They are separated by a common language.”
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#2Working outside their
comfort zone of intellect.
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#2 Working outside theircomfort zone of intellect.
Agencies like big, slow-moving, easy-to-
understand ideas
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#2 Working outside theircomfort zone of intellect.
Agency view.
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#2 Working outside theircomfort zone of intellect.
Agency view. Client view.
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#3Unpredictability.
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#3 Unpredictability.
Agencies like to think the target market is always
there waiting for them.
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#3 Unpredictability.
The Digital Panopticon
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#3 Unpredictability.
The architecture of participation is inherently an architecture of surveillance.
We are not watching them.
They are watching us.
Or ignoring us.
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#4Invisible business concepts.
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#4 Invisible business concepts.
The battle for the interface.
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#4 Invisible business concepts.
Uber has no vehicles.Facebook creates no content.Airbnb has no rooms.Alibaba has no stock.
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#4 Invisible business concepts.
These companies are incredibly thin and flexible.
They own the interface where the profit resides.
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#4 Invisible business concepts.
Their consumers form impressions, picking up andsharing information from different sources.
They are nimble in the way they consume media.
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#4 Invisible business concepts.
It’s all about agility.
And agencies are always playing catch-up.
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#5Less time.
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#5 Less time.
Time is now the most potent creative asset in the
modern world.
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#5 Less time.
The biggest enemy to any agency is a fourteen-year old kid with a laptop.
Apps are made in a month or a day.
Consumers expect responses on the internetin under a second.
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#5 Less time.
But developing ideas within this new quick-is-good mindset is one whichtoo many agencies fundamentally refuseto positively recognise.
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So.
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Oliver
people globally. £90m.
900+
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Oliver
First in financial performance in The Drum’s list of 100+ UK
independent agencies.
1.
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Oliver
adidas, Google, Guardian, Starbucks, 3M, Pepsico, The AA, Britvic, BMW,
Barclays, o2.
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Oliver
offices around the world.
6
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Oliver
In about 200 locations.
200
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Oliver
Independently.
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www.insideideas.com
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Not an agency.
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Dark horse.
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The Inside Ideas Company.
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#lovelystuffaboutinsideideas.
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They are co-created.
Inside Ideas are not briefed byclients and created by agencies.
expertiseknowledge
trust
ideascreative skills
ambition
InsideIdeas
Client’s world Agency world
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Shared.
Trust.
Dialogue.
Working together side-by-side.
Co-created.
Co-produced.
Co-owned.
Inside Ideas:
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Do not belong to the agency.
Because the agency doesn't exist anymore.
Not about ego or ad awards.
Pushing each other.
In real time.
We push the client to be more open minded, The client pushes us to be more focused.
Produces ideas beyond the brief.
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Inside Ideas are the result of focusing the right resource
at the right time.
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The Inside Ideas Companyis also a custom-built creative solution.
It is also totally flexible, matching its structure to a client’s need.
Inside Ideas instantlysave time and money.
20% + 30% +cost saved on average more work done on average
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Less briefing.Less organising.Less guessing.
Less waste.
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More knowledge.More understanding.
More certainty.More focus.
Inside Ideas are vertical.
stakeholders
chief executive
segment/product
comms channels
digital
PR
internal
board of directors
chief marketing officer
marketing/brand
sales channels
retail
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www.insideideas.com
The Inside Ideas Company is nota big idea. It’s much bigger.
We know exactly what’s going on with our clients’ businesses.
With access to C-suites we have the opportunity to really shape not just their communications, but their cultures too.
Inside Ideas breedplatforms, not ads.
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Creative Communications
Campaigns
Brand Marketing
Sales Tools
Product Propositions
Business Transformation
Consultancyterritory
Marketingterritory
Agencyterritory
TheInsideIdea
www.insideideas.com
The Inside Ideas Company creates the notion of
More than a planner.
The Boardroom Creative.
Inside Ideas change cultures.
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This is because Inside Ideaschange mindsets.
They make corporate executives feel creative and act in much bolder way.
They make creatives to realise there are bigger goalsand opportunities on the table than just ads.
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Together we can make them
happen.
Inside Ideas produce ambitionto do great things because everyone feels:
The big ideaby ad agencies
Is created outsideand brought in fora shiny presentation
Answers the briefand brings solutionsasked for
Is usually a campaignor an ad execution
Draws a line betweenclients and ‘real creatives’.
www.insideideas.com
The big ideaby ad agencies
The inside ideaby OLIVER
Is created outsideand brought in fora shiny presentation
Answers the briefand brings solutionsasked for
Is usually a campaignor an ad execution
Draws a line betweenclients and ‘real creatives’.
Is co-created in real time and is a product of collaboration
Answers the bigger pictureand offers all tools necessaryfor greatest positive impact
Can lead to business transformation
Imports creative contribution from all relevant departments in order to achieve the best possible results
www.insideideas.com
The Inside Ideas Company
On the outside it’sa client.
On the inside it’s a colleague.
The Inside Ideas Company
On the outside it’s a presentation.
On the inside it’s a partnership.
The Inside Ideas Company
On the outside it’sabout routes.
On the inside it’sabout signs.
The Inside Ideas Company
On the outside it’sabout a deck.
On the inside it’sabout a desk.
The Inside Ideas Company
On the outside it’sa pitch.
On the inside it’s a picture.
On the outside it’sabout contact reports.
On the inside it’sabout contact.
The Inside Ideas Company
On the outside it’san ad agency.
On the inside it’sthe Inside Ideas Company.
The Inside Ideas Company
The Inside Ideas Company
www.oliver.agency#oliver_agency
